We're thrilled to announce that Jo Smith, Design & Visual Identity Leader at Diageo, as a speaker at the Pentawards Festival t aking place on 5-6 February 2026 at the award-winning Paris Packaging Week. T his will be one of the FIRST times Jo has taken to the stage for a keynote and we’re thrilled that it will be at our festival! Expect never-before heard insights into the power-house that is Diageo - industry leaders in drinks innovation and sustainability.It's not to be missed.

Get your complimentary ticket to the Pentawards Festival at Paris Packaging Week here . The full speaker agenda will be out soon.

About Jo Smith

Jo is currently the Design and Visual Identity Leader at Diageo, responsible for design excellence for Europe and Africa innovation, and for global design for Captain Morgan. Having worked most of her career agency side for the likes of Futurebrand, Enterprise IG and JDO, she made the leap to Diageo after being inspired by their approach to design and how it plays such a central role in their brand-building process.

In a career spanning 20 years, she has worked at the cutting edge of packaging design, brand strategy, brand comms and product innovation across some of the world’s biggest brands, including Dove, Lux, Pepsi, Cadbury and Walls.

A dedicated member of the Pentawards Jury, Jo has attended our Gala ceremony, Meets events and joined us for our in-person judging, providing expert feedback from her many years in the industry.

About Diageo

With over 200 brands sold in nearly 180 countries, DIAGEO is driven to be the world’s best brand builder, leading the way in premium drinks. Brands included in the portfolio are Johnnie Walker, Tanqueray, Captain Morgan and Guinness.

See more about DIAGEO here.

Captain Morgan 0.0%

Johnnie Walker Blue Label Ultra

Baileys Paper Bottle

Jo will join inspiring keynote speakers, discussing the theme of ‘Fuelled by Ideas’, at the Pentawards Festival x Paris Packaging Week 5-6 February 2026. To attend, simply register and join us for free here .