Designer of the Diamond-Winning project Tilt, Sam O’Donahue will be taking to the Pentawards Festival stage, 5-6 February. Founder and Creative Director of the New York agency Established, he’ll be talking about some of his most important, industry changing projects. To attend, register for free here.

After graduating from product design at Central Saint Martins, Sam, originally from London, took the jump and started Established in 2007. The New York based design agency specialises in developing luxury brands, including Fenty Beauty, Rare Beauty, Marc Jacobs Beauty, Stonebrick, REM by Ariana Grande, H&M Beauty, Facegym, OneSize by Patrick Starr, Sarah Creal Beauty, POV Beauty, Isima for Shakira, Tilt, Counter Beauty and many more.

The world’s leading design agency in the beauty field, Established have won over 80 international design awards, including The Pentawards Design Agency of the Year 2025, The Pentawards Best of Show 2025 and 2015 , The Dieline Awards Editor’s Choice 2025 and 2014, five Clios, Art Directors Club Gold and five D&AD Awards.

Sam has also been involved with Pentawards for many years, talking at events such as our Meets in New York and is a former member of the Pentawards Jury. He lives in New York with his wife and business partner, Becky Jones, their three sons, and their labrador, Oshie.

Find out more about Established and Sam's work here . He'll be joining other inspiring keynote speakers on the Pentawards Festival x Paris Packaging Week 5-6 February. To attend, simply register for Paris Packaging Week here and join us for free.