Slayyyy's brand and packaging design by CreativeByDefinition
The agency delivers a brand identity and packaging design that is inspired by harmony and finding the perfect balance
The agency delivers a brand identity and packaging design that is inspired by harmony and finding the perfect balance
The brand identity & packaging design for Slayyyy was inspired by harmony and finding the perfect balance for each individual. The message of the brand: “Illuminating every life with innovative herbs & heartfelt support.”
The agency concentrated on customization & flexibility in order to deliver a dynamic design solution that captures all the complexity of the brand.
The brand design and packaging is exploring the brand idea: “Beauty of Individuality: Each person is a unique work of art” and translates it in a modern and minimalistic logo, a clean color palette and a unique typographic family. Each product is represented by a unique letter/symbol.
The agency looked to nature for inspiration, and explored the fragility of the dandelion in a modern and unique logo design. This humble plant is also a symbol of hope, healing, and resilience in many cultures around the world from Europe to Asia.
CreativeByDefinition used the identity visual elements like the logo and packaging design to connect with the brand’s audience while utilizing a design language that conveys a feminine style and brings up an emotional level, building a strong bond between the brand and the customers.
The packaging design conveys the minimalistic style of the brand while also offering flexibility that can be extended in the future for a new line of products.
For more information on the design, visit CreativeByDefinition's website or follow them on Instagram .