Mamame’s packaging brings homemade warmth to modern plant-based snacking

Mamame is a family-owned, plant-based food company on a mission to make tempeh snacks as approachable as they are delicious. The brand needed a refreshed identity that reflected its values: mama’s recipes steeped in tradition and made accessible for the modern world.

Steven Roberts reimagined Mamame from the ground up: introducing a new logo, a loving mama mascot, and a set of illustrations that bring its packaging to life. The visual system balances personality with everyday simplicity, using fun shapes and organic lines to create a warm, human presence that feels as authentic as the ingredients inside.

Every detail was crafted to help Mamame grow while staying true to its homemade feel.

For more information on the design, visit Steven Roberts' website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!