Cho Choi Creative brings the human touch back to juice aisles with NUFF JUICE

In a retail category dominated by industrial perfection and hyper-realistic 3D renders, NUFF JUICE brings back the "human touch."

The agency challenged the standard aesthetic by celebrating the raw, imperfect energy of nature. The packaging features a series of handcrafted illustrations—deliberately rough and textured—paired with a vibrant yet earthy colour palette.

This design moves away from the "loud" artificial look of typical juice brands. Instead, it creates an authentic, rhythmic visual language that feels alive and organic. NUFF JUICE stands out on the shelf not by shouting, but by being boldly natural.

For more information on the design, visit Steven Roberts' website or follow them on Instagram .

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