The artist behind our 2025 competition creative, Tina Touli, Creative Director, Designer and Artist will be on the Pentawards Festival stage with a special live art performance and talk, sparking creativity and inspiration. Taking place on 5-6 February at the award-winning Paris Packaging Week, the Festival will dive into the theme ‘Fuelled by Ideas’. Register and join us for free here .

About Tina Touli

Tina Touli is a London-based creative director, graphic communication designer, speaker and educator. She thrives on designing multidisciplinary work that involves a variety of techniques, showcased across different platforms and mediums, always with a great attention to detail. Her practice involves digital and print design, typography, branding, graphics, animation, and more, diving deep into each project's needs in order to provide the best suitable design solution.

Her work is widely recognised for the blending of the analogue and the digital worlds, mixing various materials and techniques. Her diverse clientele includes but is not limited to: Adobe, Dell, HP, Selena Gomez’s Wondermind, The New Yorker, Ciroc Vodka, Tate, Converse, Glo, Dropbox, Linkedin and Pentawards.

Already well versed in the world of keynote speaking, she has taken part at festivals and conferences such as the OFFF Festival, the Adobe MAX, the Graphika Manila, the FITC Amsterdam, the Toca Me Festival and the Typomania Festival.

Tina was the artist behind the 2025 Pentawards Competition creative – a striking, colourful and fluid design used across social assets, website and print design for the year. The identity is inspired by the fluidity and adaptability of liquid, which reflects the dynamic nature of packaging design. 

Just like liquid flows and transforms, great design continuously evolves to balance functionality, aesthetics, and innovation. Using oil- and water-based liquids as the core technique for creating this identity allowed Tina to craft mesmerising graphics by hand and capture them with a camera. A journey of exploration, and full of surprises.

Pentawards 2025 Competition Creative

Discover more work from Tina

Find out more about Tina and her work here . She'll be joining other inspiring keynote speakers on the Pentawards Festival x Paris Packaging Week 5-6 February. To attend, simply register for Paris Packaging Week here and join us for free.