Jonas Andersson has worked for more than 20 years in the branding industry; focusing on the challenge of how design can change the communicative and creative landscape. The focus has always been how design can play a broader role in the tools competitive mix to create superior brand value.
He has worked to put IKEA on the cover of New York Times magazine for the first time. Won a Cannes lion with Absolut. Participated in the team that turned Malibu Rum into one of Pernod Ricard global star brands. Collaborated to change the world of transport with Scania Trucks. Now, the focus is on how to get the worlds 1 billion smokers to leave tobacco.
But the big challenge is going forward is focused on attracting the talent that together will form the next generation design agency that will leverage design as a brand-building tool in the new creative media landscape.