Driven by an unfaltering passion and curiosity, it’s almost with surprise that he finds himself as the head of an agency of 30 people, only 14 years after the creation of R’Pure. Following the merger with Blue Factory retail design agency, ( headed by his wife Geraldine Servaire), the R’Pure studio was renamed Servaire & Co in 2015. They have created a family business that continues to cultivate the collective spirit. With Servaire & Co, he is starting a new chapter with strong foundations, including commitment, solid values and a sharp global expertise. A trained designer, he became interested in brands very early, as they associate the creative concept with the business aspect. He has longterm collaborations with major players in the luxury sector (Veuve Clicquot Moët & Chandon, Guerlain, Rémy Martin, Lancôme etc).