As one of the creative/ art directors for Shiseido, Ippei experienced in many different types of beauty product designing that include product, space, and communication designs. He likes to place a greater emphasis on the relationship between the designing product and its surrounding which in turn helps foster affinity through good design.
Ippei received a Master of Design degree from Chiba University, and he joined Shiseido, a global beauty company in Japan, in 2001. In 2009, he became the creative director for Shiseido Europe, Paris. During his tenure in Paris, Ippei helped to localize Shiseido’s advertisement and communication plans for the European market. In 2015, Ippei joined Shiseido China in Shanghai and created a package design team for the Chinese market. Currently, Ippei is still working at Shiseido China.
Ippei has received many awards for his designs. His work was selected as one of the best 10 designs for the decade in the cosmetic field at the Pentawards. Ippei has also won Gold, Silver, and Bronze Pentawards, Gold DSA Design Award, Cosmetic & Perfume Award of Japan Package Design Awards, Good Design Award, and Tokyo ADC pre-nominated.