Trained mainly in the creative field, qualified with a BFA Industrial Design and a Master Advance in Product Design from Istituto Europeo di Design. Later on, in 2012, attended an Executive Master in Marketing Management & Sales at IE Business School, graduating as top 3 and obtaining “Beta Gamma Sigma” academic award.
José worked for multinational companies in different sectors such as Imaginarium in Toys&Entertainment, Sony Spain Subsidiary developing several projects at the Solutions Department for marketing and engineering teams. In 2007 José begun his role in El Corte Inglés as designer at the Packaging Design team for the group's own brand portfolio.
Since 2011 he has been in charge of the department as Head of Packaging Communications, contributing to the developmet of more than 30,000 new packaging designs with a team of 10 people, obtaining 32 international design awards in the last 5 years.
José is also a specialist in brand development and FMCG-SMCG packaging, his main role/tasks are focused on creative direction, communication and marketing strategy, account and project management, design and co-creation processes, innovation and own Brand portfolio management.