The Annual Pentawards competition seeks to recognise and bring exposure to global excellence in packaging design

On an annual basis, design agencies, freelance designers, brands, manufacturers, suppliers and students are all invited to submit their best creations to the competition. The International Jury, made up of fifteen global leaders in design and marketing, are faced with the task of deciding which entries are worthy of the international Pentawards distinction. Each edition of the awards sees its Gala Ceremony hosted in a different country around the world. This event invites all winners to celebrate their achievements and receive their prize on stage in front of the elite global packaging community.


Within the six main categories, there are fifty-seven subcategories. This makes for an incredibly diverse award, where every type of product packaging is eligible to be entered and where products of a certain type are only ever judged against products of a similar type.