Clem Halpin is a Creative Director at Bulletproof, an independent global brand design agency.

Throughout his award-winning career, Clem has worked on some the world’s most iconic brands, including Burger King, Toblerone and Glenlivet, as well as many entrepreneurial brands such as Tick Tock Teas and Kettle Chips. A regular on the design awards judging circuit, Clem has won many of the world’s top brand identity and packaging design awards including D&AD, Clio and Pentawards.

Clem joined the Bulletproof tribe in March 2018 and brings with him a huge wealth of experience at the ‘great and the good’ of well-respected agencies including most recently 9 years at Turner Duckworth, where he worked as Creative Director.

Helle Rasmussen is a Sr. Creative Manager at The LEGO® Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication.

Helle’s creative energy comes from spotting untapped potential and nurturing new talent: “As creative leaders, our job is to create the space for inspiration our teams need in order to feel empowered to deliver beyond the brief.”

She’s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO® Group’s global launches – from concept generation to campaign development, packaging, and kids’ animated content. Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.

Born and raised in Florence, Italy, Daniele moved to the United States nearly 25 years ago. A brand-builder since young age, his career splits almost evenly between the agencies and the corporate world. Daniele has a passion for understanding the customer mindset, online and in traditional retail, anticipating needs and inventing new experiences. His design work transformed and brought to new levels brands like Starbucks, Tazo, and more recently a portfolio of more than a dozen private brands, owned by Amazon.

Driven by an unfaltering passion and curiosity, it’s almost with surprise that he finds himself as the head of an agency of 30 people, only 14 years after the creation of R’Pure. Following the merger with Blue Factory retail design agency, ( headed by his wife Geraldine Servaire), the R’Pure studio was renamed Servaire & Co in 2015. They have created a family business that continues to cultivate the collective spirit. With Servaire & Co, he is starting a new chapter with strong foundations, including commitment, solid values and a sharp global expertise. A trained designer, he became interested in brands very early, as they associate the creative concept with the business aspect. He has longterm collaborations with major players in the luxury sector (Veuve Clicquot Moët & Chandon, Guerlain, Rémy Martin, Lancôme etc).

As one of the creative/ art directors for Shiseido, Ippei experienced in many different types of beauty product designing that include product, space, and communication designs. He likes to place a greater emphasis on the relationship between the designing product and its surrounding which in turn helps foster affinity through good design.

Ippei received a Master of Design degree from Chiba University, and he joined Shiseido, a global beauty company in Japan, in 2001. In 2009, he became the creative director for Shiseido Europe, Paris. During his tenure in Paris, Ippei helped to localize Shiseido’s advertisement and communication plans for the European market. In 2015, Ippei joined Shiseido China in Shanghai and created a package design team for the Chinese market. Currently, Ippei is still working at Shiseido China.

Ippei has received many awards for his designs. His work was selected as one of the best 10 designs for the decade in the cosmetic field at the Pentawards. Ippei has also won Gold, Silver, and Bronze Pentawards, Gold DSA Design Award, Cosmetic & Perfume Award of Japan Package Design Awards, Good Design Award, and Tokyo ADC pre-nominated. 

As Microsoft’s Creative Director of Global Packaging and Content, Kevin leads a world-class team of designers and is responsible for the vision and creative strategy of Microsoft’s packaging for its worldwide line of products including Surface, XBOX, Hololens, PC Hardware and others.

He believes that today’s consumers expect intuitive, connected product journeys and well-crafted packaging is one of a brand’s most vital assets in creating meaningful and lasting consumer relationships.

Prior to joining Microsoft, he was Creative Director of Marc Rosen Associates, a New York-based, award-winning design firm specializing in luxury, beauty and consumer packaged goods. Prior to that, he was Global Packaging Design Director for Avon Products, Inc. responsible for packaging across global brands.

With over 25 years of packaging design experience, his passion is for leading talented teams that leverage the power of inspired design while launching memorable experiences that delight consumers and build brand equity.

Bruno is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.

Working with major brands that range from Beautycare to Food & Beverages, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands. During the 4 years, he has been at Nestlé, he has challenged iconic global brands to reinvent themselves, while also pushing Nestlé to empower and enable start-up-like initiatives, achieving positive business results through design-led innovations.

Ryuta Ishikawa is an esteemed Japanese packaging design expert with a wealth of experience, working on projects across multiple disciplines in both domestic and international markets. In total, his Tokyo based design agency has been given recognition from the global design community four times, two of which from Pentawards with consecutive Platinum distinctions in 2017 and 2018.

As a Design & Art Director, Ryuta is always thinking about new mechanisms to create communication that creates new values. Specialising in product and brand development, advertisement production, and visual identity development. He also works with many world-renown beverage brands such as Kirin Beer and Lotte Sawa.

Angelina is an award-winning graphic designer from Minsk, Belarus with international experience in branding & packaging design.

In the last 2 years, Angelina has participated in international festivals, winning several outstanding distinctions including a Platinum Pentaward, Silver Cannes Lion, Graphite Pencil D&AD Awards, Bronze Epica Awards, Gold The Dieline Awards, Gran Prix and Gold White Square International Advertising Festival.

Angelina joined Pearlfisher London design team in June 2018.

"I am so proud to be a part of the International Pentawards jury, to support young creative minds, inspire them to create great and clever projects and show that everything you can only imagine is possible"

Sam O'Donahue specializes in packaging, identity design and art direction for premium brands in beauty and fashion.

He gained his degree in Industrial Design from Central Saint Martins and has spent the last 20 years in the world of luxury design with a client list that includes Marc Jacobs, Rihanna, Calvin Klein, H&M, DKNY, LVMH, Svedka, Evian, Estee Lauder, Black Fleece, Sephora, and MCM.

The winner of 30 international design awards including Gold Clio, Graphite D&AD and the prestigious 2015 Diamond Pentaward.

He lectures regularly at Columbia Business school and has been on the jury of the Dieline Awards and the D&AD awards.

Sam runs his studio with a policy of creating great design, whilst having a lot of fun. He lives in New York City with his wife and three boys.

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path.

Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company. By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints.

With prior 3-year experience in the Decathlon Group - leading European Sports Retailer, known for its innovative approach - as Branding & Packaging Manager, Tatiana had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160 members design team.

Her former experiences were split between Brazil, where she opened her own design studio specialized in Branding, Signage and Packaging and became a referenced packaging teacher in one of the most renowned design schools in the country and New York where she spent 3 years doing a Branding & Packaging Masters in Pratt Institute and working for design agencies.

Rich from this experience, Tatiana shares a 360° design approach and a passion for building authentic brands that talk, share and understand its audience.

Education: Master degree in Functional Design

Past activity: Design Architect of Art Books

Current activity: Founder and Creative Farmer at Quatre Mains ; Brand & Packaging Design

Associate and Brand Builder in 4Tops ; A Connection of 4

Founder and Creator of Opportinities for Packman Packaging ; Artworkers

Member of the Advisery Board and Guest lecturer Branding and Packaging Design at Luca, School of Art

Active member of the epda ; European Packaging Design Association

Proud winner of many Packaging design awards, including Gold, Silver and Bronze Pentawards.

After graduating from YSAFA in 2004, and experimenting in various fields of design, in 2010, Stepan founded Backbone Branding. His work has brought international recognition to an Armenia based studio. Stepan truly believes in the power of design and works continuously to demonstrate its crucial role in business success.

Steve works as Design visual identity within Diageo Europe & Africa and led the creation of new brands, brand identities and packaging of some of the biggest global spirit and beer brands that exist today, such as Guinness, Hop House 13, Smirnoff, Captain Morgan, Roe & Co, Haig Club and many more.

Living in a world of great choice means that consumers are more brand and design conscious than ever. To this end, Steve believes design is in such a pivotal and exciting time right now and going forward. Consumers fully grasp the power of great design and expect it. Great design will have to deliver more than ever before to be valued and trusted, and brands will win or lose on their ability to connect with consumers through design.

"Creativity & design, at its core, can lead to positive changes within culture and behaviours and should be further embraced, encouraged, expressed and taught, by both brands and cultures alike"

A 1989 graduate of National Institute of Design, Ahmedabad, Ashwini is the co-founder of Elephant*, India's largest independent integrated design consultancy with offices in India & Singapore.

She has done award-winning work for global brands in diverse segments. Some of the awards include Global ReBrand 100 (USA), Worldstar (Germany), & Asiastar (Singapore) for Packaging Excellence, A’Design Awards (Italy) and Best of the Best at CII Design Excellence.

Ashwini was invited by Rockefeller Foundation to participate in Global Social Impact workshop and by Danish Design Association to form the Copenhagen Co-creation Manifesto. She has lectured across more than 20 countries including ICOGRADA Design Week, Business of Design Week and International Design Congress.

She has been jury at Cannes Lions (France), Global ReBrand 100 (USA), The One Club – Young Guns 16 (USA), Spikes Asia (Singapore), Design for Asia (HK), Kyiv IAF (Ukraine), International A’Design Awards (Italy), Design for Change (India) & Kyoorius Design Awards (India). Ashwini was Jury President at the recently concluded D&AD Awards 2019 in London.

As a key member of The Design Alliance Asia consortium, Ashwini has edited Colours of Asia book published in Hong Kong that was awarded Design for Asia Special Culture Award by the Hong Kong government. She has written over 50 articles on design that were published through a column in a regional publication that reaches over 10 million readers.

Ashwini is the co-founder of The Collective, an initiative by women creative leaders to create safe work-places for women. She has been speaking on gender & inclusivity at various platforms; most recent being “Leading from Behind” & “Women in Data Science” conferences in early 2019. Impact magazine has recognized Ashwini among 50 Most Influential Women in Media for five consecutive years.

She is also on Campaign India’s A-List. Ashwini mentors start-ups through “Nurture” initiative of TiE and from the advisory board of Indian Institute of Management CIIE programme. She is also mentor to the Vedica Scholars Programme. She is on the Advisory Board of School of Design, Pearl Academy.

Masa Cui, the founder of Beukay’s first consumer brand, Marie Dalgar, began her journey with her iconic mascara. Coming from a non-cosmetic background, there were many ups and downs at the beginning for Masa, but her dedication towards brand development, with a unique sense of vision, and her passion towards beauty made Marie Dalgar what it is today.

Masa is a woman who is sincere and yet has a strong mind, while holds a free and casual attitude towards life and judge fashion with enormous enthusiasm, creativeness and artistic perspective. Through constant innovative, artistic concept and the integration of inspiration, she has committed to building the brand into “the top-notch artistic make-up brand" in China. Since 2017, she leads the brand into over billion RMB operation with over 14,000 pos franchise.

Her unique vision caught the attention of many media authorities in China and her achievements were recognized with awards within the cosmetics industries.

Dave is the multi-award winning creative partner at global brand agency, Superunion. With a passion to bridge the gap between strategy and creativity, Dave has developed some of the world’s most iconic brands, including Nespresso, Samsung, HSBC, M&S, Investec, Molton Brown and Kew Gardens. Since joining Superunion in 2011, Dave has been responsible for strategic and creative leadership across a number of programmes, including working with Nespresso across dozens of projects – from strategy, identity, and packaging, to in-store experience and communication campaigns, aimed at repositioning Nespresso as a new luxury brand.

Jane Struk is the Art Director for Multinational clients in the Depot Branding Agency, located in Moscow. Jane specializes in branding and packaging design and has been working successfully with a number of major international and Russian brands, NESTLÉ, Unilever, Pepsico, Bayer, Danone, Heineken to name but a few.

After five years of working in Depot Jane became a board member of the agency.

Depot is officially the most award-winning branding agency in Russia. As a part of the Depot Branding Agency team, Jane contributed to the winning of prestigious awards at international design and advertising festivals. Among them are Pentawards, Red Dot Communication Design, The Dieline, European Design Awards, Eurobest, RED APPLE and many others.

In 2019, Jane became a jury member of the international Red Dot Communication Design festival, among professionals from other countries. She also lectures and speaks on several national and international forums about branding and packaging design.

In 2018, Jane became a board member of EPDA (European Packaging Design Association). The area of her responsibility includes all external communications of the organization.

Jane finds inspiration in minimalist art, Scandinavian aesthetics and functionalism, managing to interpret them her own way via the medium of graphic design. She puts her love and passion into every single project to ensure that it is a breakthrough.

Leveraging his background in Industrial Design, Jon has spent the past 14 years bringing products and brands to life through thoughtfully crafted packaging experiences. With time spent on both agency and in-house teams, he’s been fortunate enough to develop for some of the world’s leading CPG and Tech companies, including Proctor & Gamble, Mars & Co., Microsoft, and Oculus VR.

Currently fascinated by “the space between”, Jon brings a multi-faceted approach to design, exploring the interplay of 2D and 3D touchpoints, as well as the necessary journeys that allow seamless transitions between physical and digital space. Working as intimately with challenges as possible, he strives to deliver packaging strategies that deliver equally across brand, business, and consumer needs.

Jon now leads structural packaging design for Facebook, where he oversees creative packaging development for their Oculus and Portal hardware portfolios.

He is the creative director and a partner of Supperstudio, a contemporary packaging agency founded in 2003. With a degree in advertising, marketing and design, he brings together his work at Supperstudio with teaching, giving classes, workshops and conferences about packaging at the University of the Basque Country and at important design schools such as Elisava in Barcelona.

In recent years, many of his works have won important awards such as the Pentawards, D&AD, FAB Awards, BestPack, Laus, Vertex and German Design Awards. In addition, Supperstudio was named Agency of the Year at the Pentawards 2016. In total, he has won over 100 awards and accolades throughout his career.

As the head of Supperstudio, Paco Adín works for brands such as El Corte Inglés, Starbucks, Coca Cola, Danone, Leche Pascual, Young & Beautifood and the Guggenheim Museum Bilbao. He says he is addicted to packaging. He is convinced that humour moves mountains and making design democratic is his obsession.

Matthieu Aquino is a recognized expert in the field of Design and Innovation, particularly in the context of corporate transformation. Through the implementation of holistic design-thinking systems and multidisciplinary design tools, Matthieu leads a team that crafts curated storytelling across touchpoints.

Matthieu is one of the co-founders of PepsiCo’s Design function. He currently serves as the Vice President of Global Beverages & Brand Experience, where he is responsible for developing design strategy, systems and experiences across the entire beverage portfolio globally, as well as leading new growth initiatives. Over the course of the last five years, Matthieu has partnered closely with the senior leadership team to build a brand new performance-driven function, adding new talents and strategic capabilities across the organization, both in North America and internationally.

Over the past fourteen years, Matthieu has contributed to the creation and implementation of two design organizations in two multilayered international corporations. He has ensured that design thinking is at the core of the business, impacting the internal culture and significantly growing these respective businesses. Matthieu has held different roles within PepsiCo, with the last one focused on building PepsiCo’s Design capabilities internationally by opening and managing Design & Innovation offices in Russia, Mexico, China and London.

Prior to this, for over nine years at the 3M Company, Matthieu led the global design activities of several divisions such as Consumer and Professional electronics, Automotive, Medical, Office products, and Safety & Security, as well as leading design and innovation within R&D. Matthieu holds an MA in Product Design and a BA in Industrial Design from the Istituto Europeo di Design in Milan, Italy, and a technical degree in Industrial Design from the ENSAAMA in Paris.

Matthieu was born in Paris and grew up close to Versailles. He lived for twelve years in Milan, Italy, the country of his paternal grandparents, which helped him to discover his roots, enjoy the Italian lifestyle and explore Italian creativity. He moved to New York five years ago and lives in Manhattan.

Since 2016 Davide Mosconi has been a Partner and Creative Director of Auge Design, a creative studio with a focus on branding and packaging design, based in Florence, Italy.

Davide has more than 15 years experience in the world of communication and design, working with global clients such as Vodafone, Disney, Diesel, Nescafé, Wall’s, Martini as well as curating projects for various exhibitions within international museums.

He has received national and international awards such as Cannes Lions, ADCI, The Dieline and Clio. His special edition project of Mutti won the Best of Show - Diamond Award in the 2018 Pentawards.

Chen Lu is the design director of Xiaomi and is responsible for packaging, product and VI design.

She graduated from Art Center College of Design, USA, with a bachelor's degree in Graphic Design. She has over 14 years of experience in packaging & graphic design.

Lu joined Xiaomi in 2011. According to the needs of different projects, she led Xiaomi's cross-department team and worked together to complete the Mi & Redmi mobile phone packaging series, Ecosystem packaging series, Mi, Mijia and Mitu brand designs, and Mi Home flagship store, CES and MWC Xiaomi exhibition area, and Mi branding products. She designed the Mi phone packaging which breaks the traditional thinking of the mobile phone packaging. The minimalist, practical and environmental friendly became the packaging style of Mi phone. Led the team to create a packaging form suitable for Mi e-commerce platform so that the package not only serves the product but also suits the needs of platform development. 

Richard has been at Mars Wrigley for five years, where he is Head of Design, EMEA. Prior to joining Mars, Richard worked for various design agencies building design strategies and unlocking the innovation potential for multiple clients spanning various sectors to include Dell, Diageo, GSK, Nestle Purina, P&G and Vodafone.

Richard now has the joy of being a design leader in Mars whose job it is to design and innovate on some of the world’s most loved treats and snacks to include M&M’s, Snickers, Galaxy, Skittles and Orbit Extra. The design team in Mars strive to unlock growth by building meaningful and coherent brand experiences, from establishing opportunities through to delivering design solutions to-shelf.

Arron is a multi-disciplinary Creative Director, whose nineteen-year career has seen him work on a diverse range of design disciplines; from luxury packaging and branding, to creative brand communication, point of sale, print, product innovation, experiential and digital.

At the heart of everything Arron does is his love of a tight brief, a blank page and the belief that whether you’re working for a global giant or an independent start-up, all great design starts from a single, instantly understandable big idea, rooted in engaging and authentic brand story-telling.

This approach has stood him in good stead working on a wide range of global brands including; Hennessy, Unilever, Guinness, Moët & Chandon, Kahlúa, Britvic, Johnnie Walker, Boots No7, CÎROC Vodka, Baileys, RedLeg Rum, Oriflame Cosmetics and Ballantine’s blended whisky. He has also brought numerous start-up brands to life; such as the premium dairy brand, Tom Parker Creamery and the award-winning pregnancy skincare range, Unity Beauty Essentials.

In his role at Butterfly Cannon Arron oversees the quality of creative output across the studio and acts as a leader and mentor to a diverse team with a wide range of experience. Legendary for his enthusiasm, positivity and approachability; he’s proof that you don’t need to be an egotist to deliver great creative work.

Arron has been a judge at the World Gin Awards, FAB Awards, World Beer Awards and in his spare time makes (beautifully packaged) honey from his own beehives.

Ramses Dingenouts is the Senior Packaging & Identity Design Manager at Heineken, the global beer brand with its roots and headquarters in Amsterdam, Holland. Prior to joining Heineken International in early 2014, he worked for various Brand-design agencies as a creative director. Ramses was responsible for the creative design of (award-winning, including some Penta Awards) innovative packaging concepts for premium FMCG brands, including Heineken.

He worked on the premium packaging for Heineken but also on the premium sponsor platforms like UCL, RWC, James Bond and Formula 1. These sponsor platforms have proven to be a great brand fit. A success story of a world-class brand that manages to continuously re-invent itself using innovative packaging and label design for the sponsors which excites the Heineken consumers.

Founder, creative director and partner of Bendito Design.

Prior to starting Bendito, Titha was the creative director of important agencies in Brazil, such as MA FrankMeyer, Trio, Competence and Norton/Publicis Groupe. Titha developed a particularly colorful, bright and bold style that ends to be a reference for Bendito’s current clients.

Elected Designer of the Year, Promotional Marketing Businesswoman of the Year and Design Businesswoman of the Year by the Rio Grande do Sul Columnists Award, Titha has been spreading her creative and strategy knowledge to several events and universities as a speaker, a teacher or a juror: Congreso Diseño Industrial Company in Toluca City – Mexico; Brand Lov Day - Maceió Brazil, Industrial Design College – Brazil Lutheran University; Polytechnic School of Unisinos, ABRE Award, Bornancini Award, ABEDESIGN Award.

Jonas Andersson has worked for more than 20 years in the branding industry; focusing on the challenge of how design can change the communicative and creative landscape. The focus has always been how design can play a broader role in the tools competitive mix to create superior brand value.

He has worked to put IKEA on the cover of New York Times magazine for the first time. Won a Cannes lion with Absolut. Participated in the team that turned Malibu Rum into one of Pernod Ricard global star brands. Collaborated to change the world of transport with Scania Trucks. Now, the focus is on how to get the worlds 1 billion smokers to leave tobacco.

But the big challenge is going forward is focused on attracting the talent that together will form the next generation design agency that will leverage design as a brand-building tool in the new creative media landscape.

Graduated in Product Design Engineering from EAFIT University / Medellín, Colombia.

Master's degree in Packaging Design - ELISAVA / Barcelona, Spain.

Working in the packaging & branding industry for 12 years.

Carolina developed Business Design Thinking which aims to create and renovate new and existing businesses through strategies, research processes, services and products.

11 recognitions nationally and internationally including 4 Pentawards: Paris 2012, Tokyo 2014, London 2015 and Barcelona 2017.

Skills include Design Thinking, Creative Techniques, 3D Prototyping, Deep User-Centered Research, Business Strategies, Branding Perception, Benchmark and trends in different categories through “Coolhunting” techniques.

Current clients include companies such as Grupo Nutresa, Sanofi Aventis, Grupo Gloria, Postobon, SAB MILLER.

Started working in packaging design and branding since 2010, it has been the 10th years for XiongBo in this field. He is the founder and Creative Director of Shenzhen Lingyun Creative Packaging (LEADWAY) since 2013.

The growing consumer awareness toward shopping experience and aesthetic, he believes that the brand and designer should create a more enjoyable experience and design service in China.

With such an idea in mind, the studio has helped many brands such as Coca Cola, Snow Beer, Maotai Group, Wuliangye Group…etc develop many best-selling products in China.

His work Cuocui Wu Du won the Platinum Pentaward for the Beverages category in 2018, and he also won many other Pentawards since he first entered the competition. Since the beginning of his career, he has also won many international awards such as Dieline, the Best of the Best Award, iF, D&AD, New York One Show, Topawards Asia, Taiwan Golden Pin Award, Hong Kong DFA (Asia's Most Influential Design Awards and other awards.