EVENT HIGHLIGHTS

SHANGHAI - 27 & 28 MARCH 2019

Pentawards Conference Shanghai

Pentawards hosted its second conference in China at ADF&PCD Shanghai 2019. Senior design and branding leaders from well-renowned domestics and international brands have delivered design insight to help the audience to turn their challenges into opportunities. This Pentawards Winning Mentality Conference took place at ADF&PCD Shanghai. With sister events that take place in Paris and New York, the ADF&PCD brand is the world's premier portfolio for expert innovation in cosmetic and aerosol packaging. Brands are seeking inspiration from other countries as well as the local Chinese market, which is why ADF&PCD Shanghai 2019 is the main meeting place for beauty and cosmetic brand owners, design agencies, packaging manufacturers and aerosol & dispensing solution providers to come together and discover invaluable business opportunities like no other.

To see the full lineup and timetable please click HERE .

CONFERENCE LINE-UP

  

DAY 1

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When art and culture inspire branding

Presentation preview coming soon

10:30 - 11:00 Q&A, Networking & Meet the speakers

Speakers
CEO & Founder
Marie Dalgar
CEO & Founder
BETC
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Oriental Aesthetics: Connecting Gen Z in China

Generation Z is driving the transformation of the global fashion industry, and the Chinese beauty industry is also attracting their attention through more innovative ideas. With the increasing self-confidence of Chinese people in recent years, it has become a trend that consumers are becoming more enthusiastic for the traditional oriental aesthetic. How to balance the relationship between modernity and tradition and create time-honoured products for the brand will become a new challenge.

11:30 - 12:00 Q&A, Networking & Meet the speakers

Speakers
Founder
OIB CHINA
Vice President
Frog Prince
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The secret of Suntory Design

When talking about charm of Japan, many people probably come up with two aspects, one “tradition and authenticity” and the other “pop and technology”.  Japan is full of juxtaposition with contradictory concepts. Similarly, Suntory design has a lot of juxtaposition. This has created characteristics of Suntory design. The session will help you understand what “Japan and Suntory design” is.

14:00 - 14:30 Q&A, Networking & Meet the speakers

Speaker
Minakuchi
Yoji
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Shaping brand stories through design

The “appeal to millennials” has invaded all creative briefs for years. In a World where the products we shop need to be instagrammable and the brand experiences digitalized, what are the keys of success when it comes to the physical experience of a packaging? This conference will study how design-thinking can address the expectations and needs of a demanding generation. Since millennials are a generation and not a consumer target, the beauty market between International and local brands is a worth-investigating territory.

From market trends to case studies examples such as our work for Chunji cosmetics and other examples will show how to respond to millennial’s’ expectations.

15:00 - 15:30 Q&A, Networking & Meet the speakers

Speakers
Consulting Director
Servaire & Co
Creative Director & CEO
Servaire & Co
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The Future of Packaging Design

Hosted by Rhonda Jiang, Package & Design & UPM Raflatac

Attending brands and companies: Marie Dalgar, OIB China, Frog Prince, Servaire & Co, BETC Asia, Suntory 

16:00 - 16:30 Q&A, Networking & Meet the speakers 

Speakers
Editor-in-Chief
Package & Design
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UPM Raflatac

DAY 2

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Innovation of cosmetic packaging design under crossover trend

What's crossover? What's its impact on packaging design? The session will discuss the crossover collaboration in cosmetics industry and share the case study of Pechoin to explore the future trend of crossover packaging design.

10:30 - 11:00 Q&A, Networking & Meet the speakers

Speaker
Director Brand Design Department
Pechoin
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First Touch: Designing Better Connections

After eight years, Xiaomi has become the world's fourth-largest smartphone manufacturer from an unknown start-up, and has 190 million active mobile Internet users, launching more than 500 smart hardware ecosystem products. Xiaomi will use packaging as a starting point for offline communication with users and enhance the user experience design of packaging. This sharing will analyse how the packaging team as a start-up brand analyses the details of the user experience under limited resources and designs a package that meets both the e-commerce platform sales and the millet brand tonality.

11:30 - 12:00 Q&A, Networking & Meet the speakers

Speaker
MI Ecosystem Design Director
Xiaomi
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How to use a fighting spirit and winning mentality to create something new from something old

How to bring a traditional brand and transform it from an ‘old-fashioned’ position in the consumers’ mindset to something more appealing, fresh and new; How to use a fighting spirit and winning mentality to create something new from something old.

14:00 - 14:30 Q&A, Networking & Meet the speakers

Speakers
Brand General Manager
Yuesai (L'Oreal)
CEO & Founder
BETC
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The green packaging of innovation and consumer cognitions to environmental protection

Brands that use the green concept to innovate tend to be more appealing and draw deeper interaction with consumers. Today, when social e-commerce enters various media and sales channels, environmental protection has become a selling point, a trend and the future of many industries. This session will discuss how to brand planting green genes to their packaging and how to connect brands to environmental protection to achieve business growth and increase brand reputation.

15:00 - 15:30  Q&A, Networking & Meet the speakers

Speaker
Design Director
Proya