Back Instagram Takeovers: Mauro Porcini, PepsiCo
“Real design is about us as human beings, our talent and ability to create something that is meaningful for the world and for others. Right now that’s more important than ever”
On Tuesday 24 March, the Pentawards launched the first in a series of live Instagram Takeovers hosted by top creatives to help share some positivity, inspiration and tips for those working from home during the Covid-19 pandemic.
Mauro Porcini, Senior VP & Chief Design Officer at PepsiCo, hosted the first live stream takeover, highlighting how designers should take this time to grow, re-prioritise and focus on being good humans. He discussed how this is also a great opportunity to take time to connect with others, appreciating having more time to spend with family, but to also connect with those we know are alone and who may be struggling.
Mauro shared three incredible things that he has seen recently before signing off, which he has found inspiring:
1. The way that nature is healing and coming back (with the example of the dolphins returning to the coast of Sardinia and water in the canals in Venice becoming clearer)
2. The amount of love and solidarity people are showing for each other (from singing on Italian balconies to his own personal experiences)
3. And seeing all the possible ways creativity is helping the world (with 3D prints of PPE, and how it can help amplify messaging)
Tune in to our next Takeover today at 4 pm GMT with Designer Karim Rashid, and keep an eye on our Instagram @pentawards for updates and news on upcoming takeovers!