Back [Press] The Era of Creativity, Product Design and Development under the Global Version Creative Design Forum 2019
Shenzhen BXL Creative Design and Changsha University of Science & Technology join hands with Pentawards to hold the Creative Design Forum 2019 with the theme of “The Era of Creativity, Product Design and Development under the Global Version” at the Grand Banquet Hall of Shangri-La Hotel in Futian, Shenzhen, which is live broadcast to the world for the first time. Dozens of speakers as well as nearly 1,000 online and offline elites in the creative packaging industry were participating in this magnificent ceremony leading the creative packaging industry.
To celebrate the 20th anniversary of Shenzhen BXL, Pentawards was invited to be the partner to create the conference content for this unmissable event in Shenzhen. Together with Ed Silk from Bulletproof, Nick Vaus from Free the Birds and Stepan Azaryan from Backbone Branding and the CEO of Shenzhen BXL, this event attracted 1,000 attendees and the content was distributed with 2 million viewers on the broadcast channel in one day.
Adam Ryan, the Head of Pentawards delivered unique insights of the world's largest and most famous packaging design competition and shared premium packaging design endowed with creative thinking from the whole world over the past two years.
Ed Silk, Strategy Director of Bulletproof UK shared the future trend of personalisation and how it can further elevate the consumer experience and give consumers a distinctive taste.
Stepan Azaryan, Creative Director of Backbone Branding shared his opinion on how the packaging is inspired by nature. By sharing the case study of previous winning designs, he reminded people of the importance of nature to overcome the market challenges and produce creative packaging design.
Nick Vaus, Founder of Free the Birds, gave a speech about the Beauty of Household. He expresses the beauty of packaging simplicity and introduces a simplistic but creative idea by taking an example of the packaging case of daily necessities and luxuries.