Jenny Greenwood
Jenny Greenwood
Innovation & Sustainability Manager
Butterfly Cannon

With over ten year's experience in the design industry Jenny has used her design thinking combined with her love of creative problem solving to provide innovative solutions for a wide range of clients across FMCG and Luxury sectors. Focusing on production, R&D, innovation and sustainability she has worked with a variety of household-name brands including the likes of Burberry, Jo Loves, Pernod Ricard, Wagamama, Imperial Leather, NERD beauty and Bang & Olufsen. In her role at Butterfly Cannon Jenny helps to bring ideas to life, pioneering new ideas with a sustainable first approach essential for the agency’s craft and prestige client list.

Jenny has a passion for innovation and materials and her expertise focuses on providing detailed knowledge about suppliers, costings, research data, trend insights, timings and sustainability. She keeps an on-going dialogue with materials producers and convertors and keeps the Butterfly Cannon samples library up-todate and well informed.

Her background includes working in-house at Burberry and with Pearlfisher Design Agency. She is well known within the technical and production design field, having written multiple articles, sat on industry panels, given lectures and been interviewed on the subject of sustainability for broad/podcasts.