The Power of Design
23 - 24 October 2019
Packaging design is all around us, it engages our communities, splits opinions and plays a huge role in our lives.
The Pentawards brings together a hand-picked selection of winners, rocks stars from international brands and design agencies, who will explore this theme, reveal the creative insight and design thinking that has formed the basis of their work.
Ask yourself how powerful is design?
Global Head of Brand Identity & Design
Branding & Packaging Design Manager
Day 1 - 23 October 2019
KEEPING BRANDS CULTURALLY RELEVANT (THROUGH DESIGN)
Jon Davies / Co-Founder / Butterfly Cannon
Natalie Alexander / Co-Founder / Butterfly Cannon
The role of private label: From a retailer's brand to a brand's retailer
Tatiana Ryfer / Branding & Visual Identity Manager / Carrefour
Does your brand pack a punch?
How packaging design is more than just pretty graphics but should act as a storytelling enabler and brand building instigator
Joseph Robinson / Creative Director / Quatre Mains
Mareva Essia / President / Tigre Blanc Paris
Day 2 - 24 October 2019
Paul Roeters / Creative Director / Studio Kluif
Bruno Singulani / Global Head of Brand Identity & Design - Food Business / Nestle
Designing Growth though Sustainability
Never before have we needed designers to play such an important role at such a critical time. Design is key to building a future of sustainable and responsible growth. Nick Dormon talks about how we need to use the power of design to nudge people towards better behaviours and habits, how we need to create a new desirable aesthetic for sustainable materials and products. He discusses how we need to show science and technology in a positive light if we are to feed and care for 10 billion people, and how we should celebrate our supply chains if we are to realise value in the millions of people who produce our goods.
Nick Dormon / Managing Directorr / Echo
23 - 24 October 2019
23 October 2019: 10:00 - 18:00
24 October 2019: 10:00 - 17:00
Nekkerhal – Brussels North