News, articles and opinion pieces
A case study about CNY limited edition design.
As EMEA Head of Design at Mars Wrigley Confectionery, I lead the regional design team, building distinctive and coherent brand experiences across our portfolio of chocolate, gum and fruity confections. We shape the innovation agenda to ensure that the innovation pipeline is fueled with consumer-centric solutions that meet our global brands’ strategies and individual market requirements.
Pentawards have collaborated with upcoming British illustrator, Ning-Ning Li, to create a beautiful story, depicting the journey of Olmo Garcia and Oliver Montiel, of The Bold Studio, on their way to becoming Platinum Pentaward winners in 2018.
For the first time ever, all entries, whether a winner or not, will
receive individual feedback from the Pentawards’ International Jury. The
score will be based on the jury’s verdict of the entry, in relation to
the four aspects of the judging criteria - quality of design, brand
expression, creativity & innovation and emotional connection.
any hesitation, Ingo Maurer would be my greatest source of influence.
His work of reconciling design and technology through poetic objects
always brings a lot of emotion to me, and I guess that I challenge my
team every day to find that level of emotion an object can deliver in
all the projects we are designing.
Life in packaging is non-stop. Whether you work in an agency, manage a brand, supply materials or create the finished article, time is precious. In 2019, Pentawards will offer many new initiatives that will make entering the competition easier, quicker and worth more value, than ever before.