Elmwood is a global brand design consultancy working locally in London, New York, Singapore and Shanghai. In a world of increasing turbulence and accelerated change, we believe tomorrow's best brands will be built on and powered by cultural tension. We build brand power. We transform cultural and consumer tensions into meaningful and memorable brand ideas. We fine-tune your brand's most compelling tensions, tease out the right questions to ask, and craft potent and powerful design that connect your reality to your vision. We've amassed experience across sectors with work spanning geographies, scale, and scope. No challenge is too big or messy, familiar or foreign, broad or niche.