Marcato S.p.A.
via Rossignolo 12 35011 Campodarsego (PD)
35010
Italy
Employees: 51 – 100
www.marcato.it
Manufacturer/Supplier
About

In more than 90 years of activity, Marcato S.p.A. has become a leader in the production of machines and accessories for fresh pasta, bakery and pastry, producing in Italy and exporting its products to over 90 countries around the world. Since 1930 the company’s goal has been to become part of family’s lives, helping them to rediscover the pleasure of homemade cooking, preparing dishes of their own tradition using fresh healthy ingredients.
This concept can be summarized in three ingredients: Acqua, Farina, Marcato.
ACQUA: Water, as a symbol of purity and simplicity.
FARINA: Flour, a typical and characteristic element of every Country.
MARCATO: A tool to make with your hands a recipe of your culture.
This is not only intended as a food model, but as an actual lifestyle to share with the people you love.

Portfolio
New packaging for machines /accessories for fresh pasta and bakery

Thin cuts on the front of the packaging evoke the content and its color, generating patterns above the shop shelf. In more than 90 years, the company has become leader in the production of machines and accessories for fresh pasta and bakery. In 2022, 10 years after the previous project, the company embraced a new visual identity, more in line with the high positioning of the products. This involved all the marketing materials, especially product packaging, which was completely re-designed. «What you see is what you get»: through a refined use of fonts, colors and a less didactic graphic language, as well as with the inclusion of QR codes for product use videos, the company wanted to subtract material to add value. Value expressed also through an eco-friendly choice: the switch to fully recyclable cardboard boxes, featuring a digital label with disposal instructions, and a reusable cotton bag to store the product, enabled the company to completely replace polystyrene and PVC inserts. The graphics have been designed to be customizable, thanks to a colored cardboard which, inserted between the product and the perforated box, acts both as a protection and a hint of the color of the product itself. This was thought both to rationalise the packaging inventory and to obtain a pleasant shelf impact in shops.

Social Profiles