BODY PLATINUM, FRAHM Jackets – Tough Beautiful by Supple Studio, UK
FRAHM are a small family run online-only UK business that take sustainability and men’s mental health very seriously. To create memorable packaging for their jackets and to reinforce their Tough Beautiful mantra, Supple Studio used macro shots of UK native beetles – nature's tough and beautiful little creatures. Printed large-scale on boxes and bags, the beetle idea neatly reflects FRAHM's technical garments that are great for getting outdoors in all weathers. And to remind recipients that FRAHM supports the charity Mind – they created a bespoke packaging tape with an 'Open Up' message.