NXT-GEN AWARD, Special One by Gosha Chubukin, HSE Art & Design, Russia

Special One soda is a social project dedicated to raising awareness of and reducing the stigma of mental health conditions among young people. Five special tastes correspond to the five most common personality disorders, whose features are shown using graphic metaphors on the front of the can. On the back, you can read general information about the disease and find out the first symptoms. The packaging also has augmented reality — if you point the camera at the can, the animation will show an interesting fact about the disease. At the click of a button, a person can take a test for the first signs of a personality disorder.

NXT-GEN AWARD, Special One by Gosha Chubukin, HSE Art & Design, Russia