the: directory

Featuring global packaging design agencies, freelancers, brands, universities, packaging suppliers and manufacturers, this is the ultimate tool to help with your tendering solutions. Explore and find your next partner today!

The Directory

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories
Beverages Body Concept Food Manufacturer/Supplier Materials Other Markets Sustainability
Clear filters
records: 547
Windsor, Berks, United Kingdom
Specialism: Beverages Specialism: Food Specialism: Other Markets
Attiki, Greece
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Paris, France
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
South Korea, Republic of Korea
Specialism: Body Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Paris, France
Specialism: Beverages Specialism: Body
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
British Columbia, Canada
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets Specialism: Sustainability
CA, United States
Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Sustainability
Yerevan, Armenia, Armenia
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Quebec, Canada
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Spain
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Materials Specialism: Sustainability
Tongzhou District,, China
Specialism: Beverages Specialism: Food
California, United States
Specialism: Beverages Specialism: Body Specialism: Food
Victoria, Australia
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Chania, Greece
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Noord-Holland, Netherlands
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Valencia, Spain
Specialism: Beverages Specialism: Food
Bucureşti, Romania
Specialism: Beverages Specialism: Food Specialism: Manufacturer/Supplier Specialism: Other Markets
spain, Spain
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Materials Specialism: Sustainability
Japan, Japan
Specialism: Materials
Greater London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Sustainability
Stockholm, Sweden
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Jaén, Spain
Specialism: Beverages Specialism: Food
Victoria , Australia
Specialism: Beverages Specialism: Concept Specialism: Food
Attica, Greece
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
France
Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Aichi, Japan
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Manufacturer/Supplier Specialism: Other Markets Specialism: Sustainability
CA, United States
Specialism: Beverages
United States
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Kowloon, Hong Kong
Specialism: Beverages Specialism: Concept Specialism: Manufacturer/Supplier Specialism: Sustainability
Basel Land, Switzerland
Specialism: Body Specialism: Other Markets Specialism: Sustainability
Cumbria, United Kingdom
Specialism: Beverages Specialism: Concept Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Sustainability
Cumbria, United Kingdom
Specialism: Manufacturer/Supplier
CA, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Sustainability
Antwerp, Belgium
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
London, United Kingdom
Specialism: Beverages Specialism: Food Specialism: Other Markets Specialism: Sustainability
United Kingdom
Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
NSW, Australia
Specialism: Beverages
NSW, Australia
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Sustainability
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
Jaen, Spain
Specialism: Other Markets Specialism: Manufacturer/Supplier
China
Brussels , Belgium
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Sustainability
Western Australia, Australia
Specialism: Beverages Specialism: Food Specialism: Other Markets Specialism: Sustainability
Zagreb, Croatia
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Italia, Italy
Germany
Yerevan, Armenia
Specialism: Beverages Specialism: Food Specialism: Other Markets
Sweden
Specialism: Beverages Specialism: Food
Spain, Spain
Specialism: Body Specialism: Food
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
Vevey, Switzerland
New York, United States
Specialism: Beverages Specialism: Body Specialism: Other Markets
Murcia, Spain
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
León, Spain
Specialism: Beverages Specialism: Food Specialism: Other Markets
Spain, Spain
Specialism: Beverages Specialism: Concept Specialism: Manufacturer/Supplier
Copenhagen, United Kingdom
Specialism: Beverages Specialism: Concept Specialism: Food
Copenhagen, Denmark
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
Iceland
Specialism: Concept Specialism: Food Specialism: Materials Specialism: Sustainability
Gisborne, New Zealand
Specialism: Beverages
British Columbia, Canada
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Wiltshire, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Sustainability
Saint-Petersburg, Russian Federation
Specialism: Concept Specialism: Food Specialism: Other Markets
United Kingdom
Specialism: Beverages Specialism: Sustainability
China
Specialism: Concept
Guangzhou, China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Materials Specialism: Sustainability
United Kingdom
Specialism: Manufacturer/Supplier Specialism: Other Markets Specialism: Sustainability
IBARAKI, Japan
China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Sustainability
Spain, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
SHAAN XI, China
United Kingdom
Specialism: Beverages Specialism: Concept
Bavaria, Germany
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
The Netherlands, Netherlands
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Manufacturer/Supplier
Hertfordshire, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food
Île-de-France, France
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Sustainability
Spain, Spain
Specialism: Beverages Specialism: Food Specialism: Other Markets Specialism: Sustainability
ZAMORA, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
USA, NY, United States
Specialism: Concept Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Sustainability
Spain, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Breganze (VI), Italy
Specialism: Beverages Specialism: Concept Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Sustainability
Madrid, Spain, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Shizuoka, Japan
España, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Sustainability
ShenZhen/Guangdong, China
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Other Markets
TianJin, China
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Paris, France
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Japan
Specialism: Manufacturer/Supplier
Athens, Greece
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Lombardia, Italy
Specialism: Manufacturer/Supplier Specialism: Materials
Ho Chi Minh City, Vietnam
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Netherlands
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
California , United States
Specialism: Beverages
Pafos, Cyprus
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
barcelona, Spain
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Sustainability
Tokyo, Japan
Specialism: Beverages
Barcelona, Spain
Specialism: Other Markets
Japan
Specialism: Body
Moselle (57), France
Specialism: Concept Specialism: Food
Tasmania, Australia
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Sustainability
California, United States
Specialism: Manufacturer/Supplier
London, United Kingdom
Specialism: Concept Specialism: Materials Specialism: Sustainability
Norway
Specialism: Concept Specialism: Other Markets
United Kingdom
London, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
United Kingdom
Specialism: Manufacturer/Supplier Specialism: Beverages
Grande Porto, Portugal
Specialism: Beverages Specialism: Food Specialism: Other Markets Specialism: Sustainability
Guangzhou, China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Chaoyang, China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Other Markets Specialism: Sustainability
VIC, Australia
Specialism: Beverages
Middlesex, United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Twickenham , United Kingdom
Specialism: Food Specialism: Luxury
Hamburg, Germany
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets Specialism: Sustainability
Shanghai, China
Specialism: Food Specialism: Other Markets
Aveiro, Portugal
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
Tokyo, Japan
Specialism: Body Specialism: Food
Italy, Italy
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Bangkok, Thailand
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Belgium
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
United Kingdom
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Manufacturer/Supplier
Milan, Italy
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Lisboa, Portugal
Specialism: Beverages Specialism: Concept
Italy
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Moscow Region, Russian Federation
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Netherlands
Specialism: Beverages Specialism: Concept Specialism: Manufacturer/Supplier Specialism: Sustainability
New York, NY, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
New York, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
Kent, United Kingdom
Specialism: Beverages Specialism: Concept Specialism: Food
France, France
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets
Noord Holland, Netherlands
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
CHINA, China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
深圳市, China
Specialism: Food Specialism: Manufacturer/Supplier Specialism: Sustainability
China
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Shenzhen, Guangdong, China
Specialism: Sustainability
Guangdong, China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Other Markets
Guangdong , China
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Other Markets
GUANGDONG , China
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
Shenzhen,Guangdong., China
Specialism: Beverages Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets
Tokyo, Japan
Specialism: Body
United Kingdom
Specialism: Beverages Specialism: Body Specialism: Food
Sweden
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Other Markets Specialism: Sustainability
Santa Barbara, California, United States
Specialism: Other Markets
Japan
NSW, Australia
Specialism: Beverages Specialism: Concept Specialism: Food
Sweden
Specialism: Materials
London, United Kingdom
Specialism: Concept
Oslo, Norway
London , United Kingdom
Specialism: Beverages Specialism: Concept Specialism: Materials Specialism: Other Markets Specialism: Sustainability
MARSEILLE, France
Specialism: Beverages Specialism: Food
Rio Grande do Sul, Brazil
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
Oosaka, Japan
Specialism: Beverages Specialism: Concept Specialism: Food
Madrid, Spain
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Other Markets
Somerset, United Kingdom
Specialism: Body Specialism: Food Specialism: Sustainability
United Kingdom
Campodaresego (Padova), Italy
Specialism: Beverages Specialism: Sustainability
NSW, Australia
Specialism: Beverages Specialism: Food Specialism: Sustainability
Dublin, Ireland
Specialism: Beverages
Los Angeles, California, United States
Specialism: Beverages Specialism: Body Specialism: Food
Denmark
Specialism: Other Markets
London, United Kingdom
Specialism: Beverages Specialism: Concept Specialism: Food
CITY OF EDINBURGH, United Kingdom
Specialism: Beverages Specialism: Food
China
Specialism: Other Markets
Barcelona (Spain), Spain
Specialism: Beverages Specialism: Concept Specialism: Food Specialism: Other Markets
Olivos, Argentina
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Sustainability
California, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
La Rioja, Spain
Specialism: Beverages Specialism: Food Specialism: Other Markets
Auckland, New Zealand
Specialism: Beverages Specialism: Food
Finland
Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Sustainability
New York, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Other Markets Specialism: Sustainability
Spain
New York, United States
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
Cantabria, Spain
Specialism: Beverages Specialism: Food Specialism: Sustainability
Sverdlovskaya oblast, Russian Federation
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier
Leiria, Portugal
Specialism: Sustainability
New York, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food
Wuhan, China
Specialism: Food
United Kingdom
Specialism: Sustainability
China
Specialism: Other Markets
California, United States
Specialism: Beverages Specialism: Body Specialism: Concept Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets Specialism: Sustainability
New Zealand
Guangdong, China
Specialism: Beverages Specialism: Food Specialism: Manufacturer/Supplier Specialism: Materials Specialism: Other Markets

Products

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Categories
Beverages Body Concept Food Manufacturer/Supplier Materials Other Markets Sustainability
Tags
Beverages Body Food Luxury Other Markets
Clear filters
records: 272
Adam & Eve's sundried figs packaging draws inspiration from the 18th-century botanical drawings, creating warm and romantic boxes reminiscent of a collaboration between a scientist and an artist. The design encapsulates nature, the product's authenticity, and the traditional values associated with Greek products distributed globally. It celebrates the entire fig journey, capturing the natural beauty and intricacy of the fig tree and echoing traditional sun-drying methods dating back thousands of years, as documented in the texts of Homer. Our mission was to breathe new life into a classic favorite and export the goodness of sunny Greece and healthy snacking to the international markets. We named it Adam & Eve –a nod to those Bible heroes depicted behind a fig leaf- and drew our inspiration from 18th-century botanical drawings. The fig leaf becomes iconic and the colours are drenched in the Greek sun, warmth and hospitality. The sliced a fig is a sneak peek into what makes these figs sweet and flavourful. The range includes jam, salad sprinkles and balsamic fig vinegar, a tribute to one of the oldest superfoods on the world. Adam & Eve's sundried figs packaging draws inspiration from the 18th-century botanical drawings.
We were asked to create the identity of an ultra-premium extra virgin olive oil, targeted to a demanding upscale Manhattan market. We wanted the brand to convey self-confidence for its superior quality and Greek origin. To move forward we had to look back. At the sun nurturing the soil giving life to the Greek olive tree. At Apollo, the sun god. We named the brand after him and employed golden elements to reinforce the presence of the sun while delivering top quality and a touch of luxury. We followed the life cycle of the olive tree as each gnarl added wisdom and knowledge. Waited until its body was covered in gnarls, until the gnarled trunk took the shape of an offering woman. Until person and kindness became wood. Only then did we turn the wood into glass by keeping its back reminiscent of tree and trunk. Then we poured inside the golden green juice. The real substance. In a bottle that looked like perfume. Valuable. Treasured. Perfume of the earth. Protected inside a box simulating a trunk. The trunk opens and closes sealing what is its valuable secret. And the promise remains unspoiled, written in ink for the moment a hand opens it.
Faris Olive Oil's new identity for the international markets meant we needed to blend Greek heritage with today Creating Faris Olive Oil's new identity for the international markets meant we needed to blend Greek heritage with today. In the logo, Faris’ "a" resembles an ancient clay olive oil dispenser. Our message is conveyed through a simple yet powerful graphic: the line. Undulating lines resemble the Messinian plains, the movement of olive oil as it flows from a jar, chitons of ancient women gathering olives and sometimes the waves of the sea in Kalamata. Everyone is free to see what they want, as golden elements symbolize both the sun and the superior quality of the brand.
From seeds, flowers, roots, fruits, from the energy of the earth and through the holistic Greek philosophy, emerges light.
Hello Agnes cereal bars with natural ingredients marked the beginning of our journey to different places and our encounters with fictional characters. The ingredients of each bar wove for us a flying carpet which transported us to the residing place of the bars creator: Agnes. Agnes transforms according to flavour. She becomes one with the place where the ngredients come from. Every one of her recipes is a ritual to dried fruits, honey, sesame oil, chocolate, and coconut from the four corners of the earth. Agnes guards her recipes from her travels much like others guard maps. To strengthen the concept of handmade, we wrapped the bars in paper on which Agnes wrote her name with a greeting. After that she transcended us and took on a life of her own with one aim: to offer natural and tasty goods. From a girl of the meadows, with pure eyes and a gentle character she becomes an exotic beauty of tropical delights. She emerges again as a wise lady of the ancient lands using ingredients that date back to Hippocrates, changes into a young and innocent maiden and transforms again into a mysterious presence of Middle Earth. Hello Agnes cereal bars with natural ingredients marked the beginning of our journey to different places and fictional characters
Since 1978, Ipirotissa has evolved into an exclusive delicatessen, bakery, catering, patisserie and market, presenting exceptional products sourced from all corners of the planet. Its cellar holds from worldwide varieties of spirits and wines to hard to find, limited editions. Its freshly baked traditional Greek pies compete with its unique selection of the finest artisanal pastries. It prides also to be one of the leaders in Yachting Provisions. When tasked with creating festive containers for Christmas, we aimed to break away from the typical holiday clichés and introduce a fresh approach; make the outside of the boxes match the unique and diverse quality of the content. So, we brought the spring blossom into the heart of winter. The resulting illustration depicts a gentle movement, as if a breeze carries delicate leaves, flowers, golden butterflies, and feathers—symbolic representations of small pleasures in motion. This vibrant tapestry of colors, sounds, and sensations encapsulates the joy and enchantment of a blooming Christmas spirit. Upon closer inspection, the artwork reveals a captivating story. It tells the tale of an unexpected burst of sunlight that illuminates nature in the midst of Christmas, giving birth to an exclusive and magical spring. The blooming flowers attract golden butterflies, which upon fluttering their wings three times, are transformed into pure gold by the radiant sunrays. This radiant display then captures the attention of birds, who gracefully descend and find their perch among the branches, filling the air with their melodious songs. The harmonious blend of colors, sounds, and sensations conjures a profound sense of delight and wonder, which warms the hearts of people. This imagery represents the quintessence of magic and joy. It captures the essence of a unique Christmas experience that transcends conventional expectations. Ipirotissa's festive boxes invite individuals to embrace this alternative spirit, celebrating the delight and wonder that emerges when nature and the holiday season intertwine. It is a manifestation of the magic that lies at the heart of Christmas, bringing joy to all who encounter it.
A thorough market research was conducted in order to frame the market, the competitors and the potential buyers – target users. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept (visual representation always helps us get on the same page). Our Starting Point: Do you know Mother Nature? She is to whom we have given the care of the earth, and all that grows in or upon it... Enchanted by the stories, tales and myths about Mother Nature, and inspired by the spontaneity and beauty of real-life moments, we worked towards the creation of a brand for conscious consumers, for people with a true zest for life. After all, the term ‘Mother Nature’ was first coined in our birthland. Ancient Greeks were the first to imagine nature personified as a young and charming woman who represents the source and guiding force of creation. So, regional techniques and fresh ingredients met the magic of branding, design and storytelling. That’s how ‘Moments of Light, Moments of Pleasure, Moments of Magic & Moments of Taste’ were created. That’s how vibrant, playful ideas were born. The farm-to-table experience met the magic of design and storytelling. That’s how we delivered a classic and clean but strong and contemporary identity –with a playful twist– for today’s audience. Cute illustrations, soft pastel colours and an eye-catching combo of logo and selling line made this packaging series easily recognizable and memorable. The packaging gives a warm aura, which is translated into a pleasant and welcoming message for the potential customer. Happy customer? Check! So, what’s the secret ingredient? Creativity and inspiration! These were our guiding stars that set the course towards a design that would be infused with the colors and flavors of Mother Nature, and could turn consumers into adventurous travelers in the land of Greek traditions and recipes!
Every day we are exposed to innovations. The abundance of information makes it easy for the old to fade away, along with our origin and heritage. This is why, for our corporate gift, we wished Happy New Year to our clients by using an art, which is gradually disappearing. We travelled to Marathos in Crete to find the "xompliastres," the women who make the so-called wedding round breads. These are pastries made of dough, adorned with intricate symbols, and crafted with such detail they are almost works of art. Since the personal element was important to us, we gave the women our own symbols for them to mould: The lotus symbolizing optimism. The chamomile which helps discovering the essence of things. The snake, center of the circle of existence. The butterfly evoking transformation and rejuvenation. The dragon for protection. The owl which lights our way in the dark. And many more. Each conveyed its own message, and together they formed our wishes pack for good luck in all new beginnings. Our corporate gift for the New Year to our clients by using an art, which is gradually disappearing.
Mastihashop Therapy A series of parapharmacerutical products by Mastihashop based on the precious and unique mastiha resin. Products with active botanical extracts and natural Chios mastic free of synthetic ingredients. The antimicrobial and reconstructive action of mastic, combines beauty and grooming hygiene. The range includes products relating to the treatment and care of face, body and hair.
We thought of the people who go for interviews or pitch an idea, only to be rejected. Of how much talent has been wasted just because someone said "no" at a crucial moment. We thought of the story of Michelangelo. How in 1501, when he was still young, took a rejected piece of marble and transformed it into David, one of the greatest works of the Renaissance. That discarded marble inspired us. We found pieces of marble that no one wanted, pieces that would end up in the rubbish, and created packages for a high-quality olive oil. Each such package was unique and highlighted the beauty of its marble. We named this pack "YES," in reaction to the dismissive "NO." This corporate gift conveys a message. It's time for 'no' to become 'yes.' Turn negativity and patronising into empowerment. If we get rejected, we try again. And again. There is no such thing as failing. Only self-awareness, self-esteem, and the pursuit of our dreams. It’s time to turn rejection into an opportunity that opens up new horizons and makes us resourceful, stronger, and more creative. We found pieces of marble that would end up in the rubbish, and created packages for a high-quality olive oil.
Inspired by fashion whose trends influence the majority of people’s lifestyle, A.S. decided to market a wine targeting mainly women, as fashion accessory. A twist on the rule “the bag matches the shoes” transformed the theme of the idea into “the bag matches the wine”. Made exclusively for Lidl, as a Christmas Limited Edition, The Wine Barrel decided to dispense 1.5lt wine-in-box semi-dry wine. The container was carefully designed to resemble a handbag, with the addition of golden elements to evoke a festive mood. The incorporation of leather texture elevated its appearance, giving it a realistic and expensive feel. To complete the transformation, a red string was attached as a strap, lending authenticity to the bag's design. Creating something unique for Christmas and appealing to female Lidl customers was crucial for the success of this wine. The competition was fierce, especially bottled wines. It was important to develop something unexpected which at the same time would increase sales in the wine-in-box category.
There is an overwhelming array of yogurt products available in the Greek market, each offering different variations in terms of milk sources, fat content, origin, and flavours. However, a new trend has emerged recently, dominating the market: high protein yogurt products. In response to this saturated market, our client sought innovation and tasked us with naming and designing the first high protein yogurt enriched with real egg protein. This groundbreaking product boasts 18%-20% protein content, low fat, and is lactose-free, catering not only to those who prioritize their body as a temple but also to anyone seeking a balanced and healthy nutritional choice. To create a captivating and memorable brand name, we took the root 'YOG' from 'yogurt' and incorporated the 'G' from 'egg,' resulting in the name 'YOGG.' The name is catchy, easy to remember, and injects a sense of fun into the product. It also resembles added value. The design revolves around the name, utilizing a bold and rounded font, with the letters arranged as if they were part of a playful paper-cut game. As each letter is stacked upon the other, it symbolizes the process of building a strong and resilient body. Furthermore, the 'yo' portion of the name remains straight, while the 'gg' section adopts a slight inclination, creating a visually captivating and distinctive interplay within the font and the overall brand identity. Another standout feature of the packaging is the vibrant depiction of fruits, indicating the flavour within each cup. These illustrations exude dynamism and power, with extreme close-ups, bold colors, a lustrous shine on the strawberry, a velvety texture on the peach, and a silky impression on the dollop of yogurt. This not only creates an immediate impact on the visual senses but also serves as a promise for the delectable taste of the product. Diverging from the conventional black background often seen in the competition, our packaging employs a soothing shade of dark blue. This choice not only provides a gentler visual experience but also conveys a sense of balance, harmony, and serenity. With YOGG, we have redefined the high protein yogurt category and created packaging that conveys strength, health, and enjoyment.
Coolhaus is the home of the ice cream of your dreams! Inventive, fun and playful flavors and texture combinations delivered with the most welcoming and friendly personality that celebrates individuality. We worked with Mike Perry to bring these magical scenes and flavor stories to life. A party in every pint! We worked with artist Mike Perry to create these "flavor worlds" and adapted this more is more attitude to represent the Coolhaus personality. We created a logotype that was connected, but stood out from the other communications and created a distinct hierarchy of information so the shopper could easily find their favorite flavor, all the while identifying with the personality articulated through the illustrations.
Creation of the brand and packaging of a beer, this label must explain how a designer understands sustainability. Project for the Finnish paper company UPM Raflatac, for the global launch of the new Rêverie 3 series of papers. The concept was the social revolution on sustainability, the demonstration and the use of the banners used in them. Recycled paper and project made entirely by hand.
The main concept of the design centers on the Octane Dance of bees. The Eight Dance or dance of the bees is one of the most beautiful manifestations of the hive. When foraging worker bees discover a new food source, they return to their comb and proceed to inform the rest of the bees in the colony of the positioning, location and distance of a food source (nectar, water, pollen). , etc…). This dance, in the shape of an eight, will mark the exact coordinates of your location with the sun as a reference. Having a number as naiming gives it modernity and differentiation. A closing label, which plays with the typical color of bees (yellow and black), which helps us describe the product. As a result, we obtain a modern and very visually powerful design.
Synthesize three happy dogs of different sizes and of indeterminate breed. Each dog and color is linked to a different hardness of the product that also coincides with the size of the dog, smaller size = lower hardness, larger size = higher hardness. The product itself appears in the dog's mouth, giving the impression that it is he who is holding the ball with his mouth, thus creating a very visual, fun packaging with a strong emotional component and great impact on the shelf, standing out from the competition. The pack is made of 100% recycled and recyclable material, and has a fastening system that does not require any other external element.
As its name indicates, solid soap and shampoos, that's where the idea was born, something hard, strong, that lasts over time, but that at the same time offers pleasant sensations to your skin. That was the axis that structured the naming and graphic identity of this project. For the packaging line we worked on simplicity, minimalism without losing information, we wanted to be very practical and, above all, for the range to be visual and beautiful.
Joan Arrufí, one of the great winegrowers of the Terra Alta, sketches and writes down all the nuances in his inseparable notebook as if he were an alchemist. The author's notebook is the main protagonist of the design. Each wine becomes a technical sheet, a page full of notes written by the author himself. As a result we obtain a unique and personal design.
The "waterless offset printing plate" is a wonderful thing that greatly reduces environmental impact. Moreover, the quality of the printing finish is perfect. Eventually, all printing will be replaced by this "waterless plate". At present, however, many printers and designers are still unaware of the existence of this plate. To raise awareness, we needed to create a promotional tool with impact. Printing with this plate significantly reduces CO2 and VOC emissions, contributing to cleaner production sites and worker health, in addition to preventing air pollution. It is truly a "light" that brightly illuminates the future of the printing industry. To express this, we created a package of light bulbs (which brightly illuminate their surroundings): a typographic design combining the letters of the C, M, Y, and K alphabets and light bulbs. We produced a sample of this waterless printing plate in the form of a package, believing that it should be used for packaging (especially in areas where environmental considerations are needed). At the time of distribution, it is in the form of a single sheet, which can be assembled without adhesives. We dared to use a lot of fine dots in the graphics to show the printing precision.
It was designed with the aim of creating sake that symbolizes the sake brewery and the pride of Japan. A white bottle was shaped like a Nishikigoi fish, and a red and white pattern was drawn on it with a brush. Niigata Prefecture, where Imayo Tsukasa Sake Brewery is located, has long been famous for producing Koi, and there is a saying passed down among the sake breweries: "The spirit of Imayo Tsukasa Sake Brewery is stately Koi."
This design was proposed for PACKAGING INCLUSION, a project that considers the value of packaging that society will demand in the future. "linkcan" is a coined word combining "link" and "can" and refers to a can that links the everyday and the extraordinary. The label is printed with a graphic that uses an abstract illustration of the food inside. This is a design that one would want to keep in a visible place in one's room on a daily basis, yet still be comforting in times of emergency. Many packages of disaster food preserves contain too much textual information, with too much emphasis on practicality. As a result, few people keep them where they can be seen on a daily basis, and it is easy to lose track of where they are when an emergency occurs. We believe that it is precisely because we are in a time of disaster that we need designs that entertain and reassure the mind. The dedicated storage case can hold 21 cans, and the cases can be stacked with each other. The case can also be used as a stool or a small table by placing a board on top.
CUT RUM is a premium rum range, aimed at young urban consumers and made from real ingredients with no artificial flavourings. Focusing on the uncomplicated natural ingredients and flavour profiles of the liquids themselves, we created the brand from the ground up to disrupt the expected category norm of pirates and sea-faring, Caribbean stories. With a youthful, edgy attitude and visual aesthetic that instantly communicates its unique and urban nature, CUT RUM has been an immediate success in both the on and off-trade.
F&B commissioned us to design the identity for a rare new colour range created in collaboration with the Natural History Museum. The colours had been inspired by Werner’s Nomenclature of Colour, a reference book used by Charles Darwin, the original sitting in the vaults of NHM. Framing the iconic F&B logo, our design (set across multiple SKU’s) has a unifying hero colour and an explosive “natural” illustration that references the flora & fauna described in Werner’s book and that directly links to the paint colours in the range. There is nothing more colourful than nature.
We were asked by Johnnie Walker to find a culturally relevant partner to co-create a vibrant limited-edition Blue Label release based on the blend’s extreme rarity. We selected and commissioned textiles manufacturer Timorous Beasties as they shared the same craft, creativity, beauty and Scottishness as Blue Label. Working together we guided and adapted their illustrations featuring Scotland’s ‘rarest’ beasts to come alive on the packaging and through the brand’s activation. Producing something that was as naturally beautiful as the liquid inside.
This great little British chocolate company needed their adventurous & joyful brand story to be better told through their packaging. Our vibrant Montezuma’s big M identity playfully invites you to discover a wonderful world of exotic flavours whilst integrating a bit of eccentric British humour, through quirky icons & playful ‘innuendo' naming. We then reinforced Montezuma’s premium craft sustainable ethos by using our ‘Conscious Design’ process to specify eco-friendly packaging across their entire range, making them the first British brand in the premium segment to do so.
Our brand redesign for REAL balanced the brand’s raw, radical and disruptive nature with the refinement of its carefully crafted products and the sophisticated world of the 60+ Michelin star restaurants in which it is now stocked. Working in harmony with the newly introduced full-size Champagne bottle and in a more leading role with the smaller single-serve format. Our bottle labels became our canvas, with each variant’s name and character articulated by a single brush stroke icon, such as the crown for Royal Flush – made from first flush Darjeeling tea, often referred to as the ‘Champagne of Teas’. These are emblazoned over clashing textural colours inspired by the flavour profile of the liquids, representing the bold, expressive and pioneering attitude of the brand that goes into making the sparkling fermented teas themselves. REAL is a brand with something to say, so intertwined into each design in a bespoke hand scratched typeface, are updateable and challenging topical messages that reflect the brand’s activist mentality and help promote positive change.
To create the brand for Israel’s first Brewstillery, literally from the ground up, we built their story, name, product names and visual & verbal identity before executing it across packaging, merch, posm, digital and ultimately their destination home. We balanced their Israeli provenance, the founders’ playfulness and the global aesthetic of craft drinks to create Shevet’s first release of ‘colourful & characterful’ beers. “HOP ON” now, with recent interest from US distributors, this brand is going places.
You might've thought that the perfect soda didn't exist, but that's simply because you haven't yet heard of Perfy. With real fruit, low in sugar, and adaptogens in every can, this is a soda you don't have to feel guilty drinking. With packaging designed by candybrophycreative, this soda can flawlessly combine the old-school vibe with a more modern approach—a juicy take on a soda.
Pixels Australia is a retro inspired arcade centre in Noosa Australia fully Branded and fitted out by candybrophycreative. From sofa design tho counter design the whole brand speaks to the retro meting the modern in a carnival style beach arcade.
By just looking at the label, you would never use the word ‘hard’ to describe SAMA’s seltser, given the soft, rounded edges of the lettering. But that was Candy Brophy’s goal when conceptualizing this branding project. With a face like that—featuring a neon color palette and generally prolonged design—it’s no wonder SAMA Hard Seltzer is getting so much love. The creatively elongated letter A, meant to be pronounced twice, stands out and gives the design a quirky edge.
It is said that India Pale Ale (IPA) beer was born in 1800 in the holds of the ships traveling towards the British colonies of distant India. As the journeys lasted several months, the merchants of the time added generous amounts of hops to the barrels, in order to ensure that the beer would remain fresh. Our friends in the Athenian Brewery decided to embark upon the journey of making a great IPA beer for the Greek beer community, so they asked us to get onboard and brand their latest love project. Creative direction — The unique aromas & the mysterious hazy appearance due to its unfiltered nature demanded an image that would convey its authenticity and bold character in every single touch point of the brand with its audience. After taking a closer look at the culture, history, and myths around the IPA category, we decided that the key elements that we should focus on are Craftsmanship, Journey, Adventure and Hops (the distinctive ingredient).
Retsina is one of the oldest kinds of wine globally, with more than 2000 years of history. Easy to make and to preserve, it was folk’s favorite in ancient Greece and continues to be one of the most popular wines in the country, especially during traditional carnivals and fairs (In Greek: πανηγύρια). But although it’s quite affordable, it seems to lose connection with the younger audience, being viewed as old fashioned and outdated. LIDL, the global discount supermarket chain, decided to re-introduce Retsina to the younger consumers, 20-35, and asked us to give them a hand. Concept The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine. Style Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as contemporary painters that transmitted the Greek allegro spirit across the world. Colors The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold - a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.
Portland-based Bird Creek Distillery came to CF Napa to design their new brand packaging, custom bottle, and custom tasting glasses to celebrate nature and the beauty of the Pacific Northwest. Inspired by the majestic Mt. Adams, CF Napa created a custom glass bottle and matching tasting glasses with a punt in the shape of the mountain. A minimalistic screenprint and paper neck label contained the informative whiskey data, allowing the bottle design to stand out. CF Napa designed 6 collectible T-tops with working compasses and images inspired by the fauna found on Mt. Adams. The tops were engraved with the geographic coordinates to the Bird Creek Meadows, further emphasizing the brand’s adventurous spirit.
As one of the original wineries of the famed Stags Leap District and an American entrant in the historic 1976 Judgment of Paris, Clos du Val is a Napa Valley legend. CF Napa was tasked to consult on the brand’s tiering structure and then refresh the brand logo and packaging--returning the brand to its former status and appropriate pedigree. The new packaging would need to incorporate a more youthful freshness combined with a sophisticated French sensibility to honor the founding family's ties to Bordeaux. The Clos du Val wordmark was refined to be more readable, and their Three Graces icon was redrawn to be more representative of the sculpture on which it was based. Both a positive and reverse version were developed so that the logo could be easily used across a wide range of mediums. The Red Blend, Napa Valley Cabernet Sauvignon and new Yettalil wines used the brand’s historic terra cotta color. For the Estate tier, The Three Graces portrait was accentuated by a debossed frame and accompanied by minimal text to provide the understated elegance of a fine art piece. A handwritten vintage date accentuated the exclusivity of this sophisticated wine.
Following CF Napa’s redesign of the portfolio of wines, Clos du Val returned to CF Napa to develop a new wine club exclusive offering – Bernard’s Cuvée. The release of this limited-edition wine celebrates Clos du Val’s 50th anniversary and the packaging needed to highlight this milestone and honor the wine’s namesake Bernard Portet – Clos du Val’s first winemaker – as a truly one-of-a-kind offering. CF Napa’s scrapbook-like solution utilizes three separate labels, hand-applied over one another to create a collage of historical documents and photographs honoring Bernard, including the iconic 1970s Dodge Charger that he infamously drove up and down the then-rural Napa Valley. The final touch was Bernard’s signature and a limited edition bottle number. The result is a memorable package that captures the unique spirit of Bernard Portet and the early days of what would become Clos du Val’s impressive legacy in Napa Valley.
Coppercraft is a boutique distillery located in Holland, Michigan – a small town originally settled by Dutch emigrants where there is a focus on craftsmanship, pride of work and a passion for quality. CF Napa’s goal was to reposition the brand as ultra-premium by emphasizing the brand’s use of local ingredients and their attention to detail. The custom glass bottle includes messaging about the premium nature of the product. We developed a, “Proudly Crafted in Holland, MI” seal for the label that includes a tulip to speak to the area’s history of growing the flowers. The bottles were all screenprinted with the brand logo but utilize a paper label to customize the bottle for each product. The custom closure is created from natural wood, a material used by local craftsman, and copper, an homage to the copper stills that create the spirits.
Treasury Wine Estates engaged CF Napa to restructure and refresh their powerhouse brand, Etude. A pioneer in the Carneros AVA known for their exceptional wines, Etude’s packaging redesign kicked off with their flagship wine, Grace Benoist Ranch Pinot Noir. This core product’s package needed to reflect the high quality of the wine while providing a design foundation off which the other tiers could build, always allowing for clear differentiation between offerings. CF Napa simplified and refreshed the Etude wordmark script for a more elegant expression of the brand name. Modern fonts, type stacks, and a subtly sophisticated color palette were utilized to give the label a more clean, contemporary sensibility. Color, technical nomenclature, and label hierarchy varied between tiers and created cues that allowed for greater differentiation and respective increases in price perception. Typography elements were debossed for a letterpressed effect and textural interest. A thin double border provided the finishing touch and a call back to the previous packaging. Toothy, creamy paper stock was used as a foundational way to give the brand an elevated, luxurious feel.
Goose Ridge Estate Vineyard & Winery came to CF Napa to develop the name, logo, and packaging for their new-age gin distilled from wine grapes. The gin would initially launch in the Pacific Northwest and was targeted toward Millennials who prefer a lower juniper flavor profile. The goal of this gin was for it to be favored by adventurous mixologists and curious cocktail lovers alike. CF Napa developed the name Feather & Folly to express a free-spirited personality and provide a wink back to Goose Ridge. The tattoo-style illustration makes use of the age-old symbolism of the Garden of Eden and depicts the balance of free will and the folly of human nature through the hidden symbology of the serpent in pursuit of the bird. Key botanical ingredients of the gin along with other flora are woven throughout the illustration. The bright yellow of the label was selected for its optimistic and youthful connotations while providing a fresh fruit-forward flavor cue and an ownable brand color within the competitive landscape of gin.
Nova Cadamatre MW, the first female winemaker in the US to achieve the title of Master of Wine, came to CF Napa to bring her latest project to life. Fiadh Ruadh (pronounced Fay-ah Roo-ah), Gaelic for “untamed wild red deer,” symbolizes her strength, grace, and persistence—which the packaging needed to embody. The label needed to have a high-fashion edginess as well as maintain an ultra-premium Napa Valley sense of luxury. CF Napa captured Fiadh Ruadh’s badass ethos through a modern label design highlighted by sculpture embossed, gold foil deer skulls and antlers drawn by CF Napa. These iconic skull and antlers also provided a subtle connection to the wine’s Stags Leap District AVA. The illustration was duplicated so that one skull and antlers could be viewed straight on when the bottle was turned, but when the brand name faced forward, the two intertwined to frame the brand name and label information.
Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand. This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by a mixologist. Inspired by the name of the brand, CF Napa designed an elegant bottle with petaled facets reminiscent of a flower bud. The thick base and slim profile give the bottle a sturdy structure while allowing it to fit easily in the hands of a bartender. The curves in the glass give the packaging a feminine flair that is echoed in the label – a shape inspired by vintage French boutique placards. The gold details in the label and closure hint to the quality of the premium spirit.
Olde Raleigh Distillery engaged CF Napa to design the logo, packaging and custom bottle for their new distillery and flagship line of whiskies. The packaging would need to reflect the exceptional quality and scarcity of their hand-crafted, small-batch expression, luxury whiskies and evoke the sensibilities of an old school whiskey club. CF Napa created a bespoke bottle inspired by antique crystal decanters. The intricate seal for the distillery and their Whiskey Society membership, modeled after the seals of historic private clubs and secret societies, was embossed both into the metal coin atop the closure and into the base of the bottle. The label’s minty hue and gold foil band formed the quirky final touches to this truly unique brand packaging.
Sonoma Distilling Co. came to CF Napa to revamp the packaging for their line of whiskeys. The goal was to position the brand for growth with a flexible packaging system and strong, consistent brand messaging. Special attention needed to be given to their unique hyper-local focus, while establishing a clear system allowing for product expansion from their core tier into their specialty, single barrel and cream liqueur tiers. CF Napa designed a custom glass bottle with cartouches of the Sonoma Distilling Co. logo, asserting the brand’s quality promise. The previous packaging placed an emphasis on the product name by locking it within the logo – creating confusion over the brand name and complications as the brand expanded into multiple tiers of products. To solve this, CF Napa pulled the product name out of the logo lock-up and utilized one logo across all SKUs. A double-label system was developed with the main label prominently displaying the logo and messaging supporting their status as a Sonoma County, locally produced brand. The secondary strip label organized the product name and SKU-specific information. A color-coding system was developed to aid in product recognition – across tiers all Bourbons utilize a maroon color, all Rye products use a green hue, and specialty items have their own color designations. For the exceptional Cherrywood Smoked Whiskeys, the wordmark received a gold foil treatment, setting these special spirits apart.
West Coast Wine Group engaged CF Napa with the task of developing a new rosé brand called The Big Pink Rosé. CF Napa created an eclectic label showcasing the brand’s belief that life is a flourishing garden – filled with diversity and nourished by love, joy, and friendship. An elaborate scene of flora and fauna framed the label, capturing life’s whimsical, hopeful moments. A holographic foiled diamond encompassed the scene to embody the special facets of life that sparkle – good friends, cherished memories, and great wine. A toast was made around the centerpiece of the label – a rose-embedded crystal ball – expressing a positive outlook on the future.
The new, Maui-based Waikulu Distillery came to CF Napa to design the packaging, custom bottle, and tasting glasses for their brand of agave spirits. The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility. Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, creating a sense of the sundrenched sky meeting the Hawaiian waters when combined with the hue of the agave spirit. For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass. The distiller’s signature hand-stamped year and batch number added the finishing touches to this package.
Holy Berry is a Belgian food start-up founded by Margaux and Stephen. The name ‘Holy Berry’ refers to the açaí berry, a berry with a particular nutritional value and considered as a real immunity booster, until recently, strangely enough, unprecedented on the Belgian market. Their frozen açaí packs are available since 2017. When Margaux and Stephen decided to sell the packs in individual units, they turned to us for the creation of an attractive, colourful packaging design and a slight rebranding. And how nice it is to help build the development and brand awareness of a product that is grown organically, sustainably and ethically at the same time. Holy Berry found a partner in Brazil with whom they can work directly according to their wishes: organic berry picking in wild nature and sustainable trade. Their partner is a lady who is very concerned about the wellbeing of the Amazon rainforest from which she comes and she guards the quality and sustainability of the berries. She is also a member of a fund that deals with employment and community work in the Amazon rainforest. Part of the income from their açaí purchase will be reinvested directly into this fund.
Postel Beer, the abbey beer loved by all, young and old. Alken-Maes, part of the Heineken Group, reached out to us for a challenging beer project. The Postel brand had remained unchanged for more than 25 years and it was high time for rejuvenation to become a younger, fresher and more dynamic brand. On the other hand, of course, loyal buyers had to continue to find back their favourite product on the store shelf. We were briefed to play it safe, and to make an evolution of the current design. Which we did. However, throughout the process so many superb trailblazing ideas sparked, that we decided to retain one in our presentation to Alken-Maes. They were over the moon about the proposals, and surprisingly enough, also about the revolutionary concept that we sneaked in. Now, would they find the courage to present this route to the Norbertine monks? After a couple weeks of total silence, we got news. And did it kick in? Yes, it did indeed! The monks loved our out-of-the-box proposal. Moreover, they wanted to see more of it! We were given a green card to strip off old cluttered codes and to break Postel out of its medieval cage. The result is a brand new Postel, pure, young and with strong iconic and recognizable features expressing the same heritage and centuries of craftsmanship. Cheers!
In 2020 Manufacture Belge de Chocolats (MBC) contacted us with a daring briefing: create a brand from scratch that is stylish, young, different and sustainable. MBC is a big player in the Belgian chocolate market: they own a 20.000m2 production site where since 1921 quality chocolates are produced. Their main partner is GODIVA chocolatier, a global leader in premium, artisanal chocolate. The solution we provided was bold: let’s create a statement brand with a mission. Instead of negative statements used on certain categories of products (‘smoking kills’), we decided to look on the bright side and make a positive statement (’these chocolates are sooooooo good for….’). We specially created Rosalie’s for travel retail, with a clear baseline to offer ‘loving kindness’, and a powerful CSR message: “these chocolates are soooo good for the planet, cocoa farmers and children”. The brand collaborates with Cocoa Horizons to ensure that all cocoa is ethically and sustainably sourced. The pastel colors used are a-typical for a chocolate range. Like this a maximal shelf impact is guaranteed. On the cover we used clear images of the chocolates that are within the box to achieve a what you see is what you get result.
They say good things take time and patience. Deep within the Western Australian remote outback, Lake Deborah has taken 5 million years to create a natural, ancient salt lake. Harvesting the high-potency magnesium minerals and trace elements which lie just beneath the salt layer, three generations of the family-owned brand Ancient Lakes, have taken a fraction of this time to develop their Natural Liquid Magnesium, Salt and, an all-natural range of skincare. With a devoted following of customers who value and understand the benefits of natural liquid magnesium in their diet and to suit their modern lifestyle, Ancient Lakes realised their branding need a refresh in order for their expanded range to appeal to a wider retail market. Engaging Dessein with the brand refresh for their packaging which adhered to stringent TGA requirements, we went back to the source – Lake Deborah for inspiration. Lake Deborah is something truly magnificent. The remoteness of it’s outback location, an unspoilt landscape of contrasting Australian rich red earth against the purest white lake salt is nothing short of spectacular, but it was the subtleties of light late in the day which produced the softest tones of pinks, blues and created gritty textures of the outlying scrub which caught our attention. The skin care range features photographs of this natural wonder and breath-taking colours on the packaging. The illustrative logo, highlights a liquid drop representing the pure and natural magnesium directly sourced from this wonderous lake. Copper foil was added to the Ancient Lakes’ brand to not only elevate the brand and highlight their premium product range, but also convey a sense of rarity and uniqueness due to the specific geological and environmental conditions required for the mineral rich salts to form.
The collaboration between Great Temptations and Cadbury represents an enticing fusion of two beloved Australian brands, combining their expertise to create an irresistible range of sweet treats. From decadent cupcakes to indulgent muffins, this partnership delivers an array of new favourites, each infused with the iconic flavours of Cadbury chocolate. From a branding and packaging perspective, the project aimed to seamlessly blend the heritage and recognition of Cadbury with the artisanal quality of Great Temptations' baked goods. The outer packaging and promotional materials were meticulously designed to prominently feature Cadbury's trademarked brand, ensuring that the renowned vision of Cadbury was upheld. All photography for this project was completed in-house at Dessein, ensuring a cohesive visual language throughout. Through careful attention to detail in photography and packaging design, every element was scrutinized to ensure that the design brief met the highest standards. The result is packaging that not only showcases the delicious contents within but also captures the essence of both brands, enticing consumers with its visual appeal.
Refreshing and revolutionizing the packaging for EFM’s catalogue of over 300 Skus of mobile phone accessories and device gear, this revitalized packaging centers around Sensory Ignition with packaging which removed all previous plastics and ensures the materials used are all recyclable and bio-degradable. This solution delivered a lighter-weight, theft-proof product which, on average reduced packaging materials by 12%. The fluorescent orange is core to the brand, and is amplified with equally vibrant colours to represent four categories and celebrates its Australian provenance, with multi-sensory packaging. Igniting the senses to deliver a best unboxing experience is delivered through touch, sight, sound and scent. Each aligning to an EFM category referencing the sensory experience. Case Armour - Touch. Screen Armour - Vision. Audio - Sound. Taste - Power. (We acknowledge the buyer as having good taste for recognizing EFM as a quality brand). The visual experience is enhanced with embossing which introduces the tactile experience. The word representing each product category – Screen, Case, Power and Audio, are embossed on the front of the packaging and in Braille, to ensure it is inclusive for vision impaired customers. This prevented scuffing and removed the need to place into PLA bags for protection during shipping.
Hunsa Smallgoods, drawing from cherished European family recipes passed down through generations, has been crafting gourmet small goods for over 35 years. Their diverse offerings include shaved, sliced, and whole smallgoods tailored to various price points and consumer preferences. Dessein Employed in-house food styling and signature photography, to highlight the quality of their products. Their premium sliced meats feature a label design emphasizing flavour and quality, with imagery depicting freshly sliced meat on a carving fork, complemented by typographic branding. The vertical label on vacuum-sealed packs showcases the meat’s size, color, and quality, presenting an enticing and affordable range. Introducing a novel concept in Australia, their Heat & Eat Bangers offer pre-cooked sausages ready to enjoy in just 5 minutes, featuring globally-inspired flavors like Thai Chicken and Spanish Chorizo. Vibrant sleeve designs highlight the herbs and spices surrounding the sausages, enhancing their visual appeal while reflecting their culinary origins. Displayed prominently in the deli section, the Heat & Eat Bangers’ eye-catching packaging, with its bold colors and herb-spice explosions, surpassed sales expectations, standing out among competitors’ plastic-packed goods. Lastly, their shaved meats cater to busy families and lunchboxes, offering flavourful options through carefully styled food imagery, showcasing the simplicity and excitement of everyday meals.
The rebranding of Margaret River Natural Spring Water (MRNSW) strategically emphasizes its origin story, health benefits, and sustainability efforts. Rooted in the pristine landscapes of Western Australia's Margaret River region, MRNSW embodies purity and authenticity, drawing water from a single, untouched spring on a family-owned farm. The packaging design optimizes labeling for efficiency while incorporating premium aesthetics with silver foil-based stock and distinctive visual elements evoking the region's natural beauty. Inspired by the coastal landscape, the colour palette reflects purity and tranquility, reinforcing MRNSW's connection to its origins. Across all touchpoints, from packaging materials to online platforms, MRNSW presents a unified brand experience, fostering consistency and resonating with discerning consumers. Additionally, the project encompasses an on-location photoshoot and the development of an e-commerce website, further amplifying MRNSW's accessibility and reinforcing its position as a purveyor of premium natural spring water.
In what feels like an ancient land far away lies Meluka Australia’s unspoilt, organic farm. Situated in a rainforest in Bungawalbin Valley, in Australia’s Northern New South Wales, thousand-year-old Mother Tea Trees flourish in an untouched and pristine environment. Inspired by the natural healing properties of tea tree and honey, it is here where Meluka Australia combine their 100% pure raw honey with botanicals to create a sweet, floral flavoured range of wellbeing products. Influenced by their farm’s natural landscape and the delicate botanicals; Davidson Plum, Lemon Myrtle and Finger Lime, we styled the new range with botanical silver foil illustrations and a vibrant colour palette to reflect the ingredients themselves and highlight the wellness values of this superfood range.
At Dessein, our approach to designing Natural Vanilla's packaging is rooted in authenticity and storytelling. We believe in creating designs that reflect the essence of the product and its connection to nature, rather than simply focusing on sales tactics. Our packaging design for Natural Vanilla products is a celebration of purity and craftsmanship. We draw inspiration from the delicate beauty of the vanilla plant and the symbolism of the hummingbird, integrating these elements into our designs to evoke a sense of wonder and reverence for the natural world. Using subtle yet elegant touches such as gold foil accents and raised gloss UV patterns of seeds, we aim to convey the premium quality of Natural Vanilla without resorting to overt sales techniques. Our goal is to engage consumers on a deeper level, inviting them to appreciate the artistry and care that goes into each product. By prioritizing authenticity and storytelling over sales-driven messaging, we strive to create packaging that not only stands out on the shelf but also resonates with consumers on an emotional level, fostering a genuine connection to the Natural Vanilla brand and its values.
Poach Pear specializes in crafting artisanal charcuteries, including pâtés, terrines, and rillettes, all meticulously handmade in small batches to ensure top-tier quality. Their commitment to excellence is matched only by their enthusiasm for sharing their culinary creations. To enhance the brand's shelf appeal and underscore its artisanal ethos, a refreshed packaging lineup was developed. The packaging features a series of charming animal and plant icons, each representing a key protein and flavour combination. For the terrines, a tapered package shape was devised, inspired by both the loaf tins used in their production and the shape of the product itself. An alternate packaging design allows the terrines to be displayed upright, arranged in a zigzag pattern next to each other. A die-cut pear-shaped window showcases the product, reinforcing the Poach Pear brand identity. Additionally, a sleeve solution was devised for the range of condiments. These sleeves effortlessly slide over the glass jars, securely locking into place. Once removed, the jars are ready to be served and placed on a charcuterie board, inviting customers to indulge in the delicious flavors within.
PURABON, a provider of healthy, plant-based snacks since 2014, sought to expand its market presence nationally while reinforcing its commitment to purity, natural ingredients, and simplicity through a rebrand. Dessein, approached the rebranding of PURABON with a focus on its foundational values: purity, naturalness, and simplicity. The goal was to create a design strategy that would reflect these values while ensuring visibility on crowded supermarket shelves. We revisited PURABON’s origins and core values, recognizing the need for a design that would resonate with a wider audience while staying true to the brand’s essence. Departing from the original illustrative design, we developed a modern, minimalist logo featuring clean lines with an integrated leaf motif, symbolizing the brand’s commitment to natural ingredients. Leveraging a vibrant colour palette, the packaging designs showcases hero shots of ingredients alongside the finished product. This design not only differentiated flavours but also communicated PURABON’s dedication to transparency and quality. Dessein strategically arranged the packaging to ensure PURABON stood out on supermarket shelves, creating a dynamic blocking pattern that enhanced the brand’s presence. The rebranding efforts successfully positioned PURABON as a leader in the health food industry, appealing to health-conscious consumers nationwide. The redesigned packaging effectively communicated the brand’s values and product quality, leading to increased market visibility and consumer trust.
Rubra coffee's branding overhaul aimed to invigorate its packaging while preserving the established brand identity previously crafted by Dessein 12 years earlier. The project solution prioritized maintaining the brand's personality and equity, ensuring familiarity for existing customers while attracting new ones. The core concept of representing different people and personalities through the coffee varieties remained intact but was updated with contemporary counterparts. Typography underwent a refresh, providing an opportunity to introduce vibrant colours into the range. This strategic use of colour injected freshness into the packaging while staying true to Rubra's essence. Furthermore, the design review incorporated elements like substrates foil, cleverly utilizing it to enhance the premium feel of the brand. The foil, featuring copper and brassy tones, not only added visual appeal but also reinforced Rubra's high-quality positioning. The refreshed packaging breathed new life into the range, garnering international recognition and paving the way for Rubra's expansion into Asian markets. This successful rebranding effort not only maintained brand integrity but also propelled Rubra coffee into a new era of growth and recognition on the global stage.
Introducing Tarni: a brand synonymous with sustainably sourced prawns and sashimi-grade scampi harvested from the untamed waters of Western Australia. Their commitment to a ‘Fresh from the Sea to Plate’ ethos means their catch is swiftly transferred from vessel to packaging, snap-frozen at sea to preserve its pristine quality. The packaging isn’t just functional; it’s a statement of sustainability and premium design. Dessein crafted the sleek, tapered box shape, designed for easy assembly, to minimize excess packaging by eliminating the need for double-packing. Each box nests seamlessly within the next, simplifying storage and dispensing. With in-line gluing and an open top, the packaging streamlines the packing process, even in rough seas. Drawing inspiration from their rich 40-year heritage, particularly their flagship vessel, ‘the Tarni’, and the breathtaking landscapes of Shark Bay, the design reflects the hues of the Australian coast. Deep blues, clear turquoise, and burnt copper tones mirror the seas and earth from which their bounty is harvested. Turquoise dominates the prawn packaging, while scampi boxes boast a darker backdrop, accentuating the coral hues of the delicacy within. Our strategic approach went beyond creating visually striking packaging; our strategic approach pays homage to the tradition behind the brand. Textural imagery and illustrations acknowledge the traditional fishing practices that define the brand’s legacy. Enhanced with gloss UV and copper foil accents, the packaging exudes a premium quality that matches the excellence of the products. In essence, this award-winning packaging is more than just a vessel for Tarni’s seafood; it’s a reflection of their commitment to sustainability and functionality, brought to life through Dessein.
Yoni Pleasure Palace’s packaging project embodies mindful self-pleasure and empowerment. Rosie Rees’s vision required packaging that reflected these values while safeguarding delicate glass and crystal pleasure wands. Inclusivity for the brand went beyond a checklist. It was about infusing the spirit of welcoming everyone. Inspired by the skin, our packaging accentuates Yoni Pleasure Palace as a comfortable haven for individuals of all body types, colours, and sizes. The strategy focused on showcasing each item as a unique work of art through photography, capturing the essence of each glass pleasure wand by maximizing contrast, clarity, and color, thus creating an inclusive visual experience. Drawing from the opulence of art deco design, the clean lines and luxurious rose gold foil embellishments, combined with a Yoni pattern on the side panels, serve as powerful symbols of individuality and self-acceptance. The hard-backed box with a magnetic closure not only serves the practical purpose of safeguarding products during shipping but also delivers a delightful unboxing experience — with small details like a silky soft tab opening a consideration for accessibility. In essence, Yoni Pleasure Palace’s packaging solution reflects the brand’s commitment to empowerment and mindful exploration, providing a modern and secure experience for customers.
Quatre Mains, Belgium
Silver, Sweden
Bravis, Japan
RBA Design, Italy
Dragon Rouge, Poland
Dragon Rouge, Poland
Quatre Mains, Belgium
jjsscc, Switzerland
Established created Athé, a new naturally-focused, organic and vegan beauty brand of cosmetics and skincare for South Korean fashion giant LF Corp, including logo, graphics, packaging and branding. The brief was to create a brand of packaging which, like clothing, engendered an intimate relationship between the customer and the product. The curvaceous structures are designed to be organic and feminine, purposefully indenting where the product is held to create a sensual connection between user and product. The connection to clothing continues with the ribbon detail used to open the lipstick and the embossed line of thread on the secondary packaging.
Established is delighted to share our new range of cosmetics for Rihanna: Fenty Beauty. We developed the entire packaging range, the identity, and graphic design language.
Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was "just lovely." The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.
Established created a new brand of cosmetics for Korea's largest retailer, Emart (part of Shinsegae Group). The idea behind the line is to allow the customer to buy a tailor-made set of cosmetics in a playful, fun and joyful way. In designing this new line, Established has developed the first fully customizable makeup range with individual components magnetizing together to create custom collections. Individual eyeshadow bricks magnet onto a choice of base sizes allowing the consumer to create their choice of palette. Lipsticks and face products also magnet together in different combinations for endless possibilities, collectibility, and fun. We designed ever aspect of the brand including packaging, graphics, identity, campaign photography and video assets as well as in-store look and feel.
In 2009 Established created the original Svedka packaging. In 2013 Established redesigned Svedka's entire product range. Using a ground breaking approach, we used super saturated colors throughout the range by creating an innovative shrink wrap technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap innovation also allowed Svedka to launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost. In our long-standing relationship with this ground-breaking vodka brand, Established has created a multitude of limited edition bottles and the annual Stars and Stripes edition.
Established created a new brand of Korean cosmetics called Vyvyd Studio. The name reflects the line's emphasis on bold color which is enhanced by the intricate lenticular design of the packaging that creates a pop! In designing the packaging, graphics and identity, as well as doing all the art direction, naming, launch campaign and videos, we truly created this brand from the ground up.
Design a Bag in Box range of wines for export called Bravo Carmen. The brand is intended to evoke folkloric ideas of tablaos and flamenco. A powerful, Latino woman's who is mistress of her art.
The Codex wine design is a new take on a classic piece that captures the meaning of a name heavy with meaning. Codex were manuscripts of books before the invention of the printing press, when capital letters were tremendously important and were works of art in themselves. Large capital letters in relief grace the surface of a delicate, sensual label, almost sculpted on paper.
Rebranding of the La Labia range of sausages, to improve its positioning towards a more gourmet audience and horeca channel. Through a defined palette, a personal use of typography and the graphic resource associated with a pig’s tail, we propose the entire graphic universe of this brand.
Maltium's design takes an approach to graphics and concepts from ancient writings, through a current treatment to give rise to a superb personality.
Gin has the peculiarity of being the perfect tipple in two vastly different settings. During the day, after the lunch, in a relaxed, casual atmosphere, and at night when things get festive, active, and boisterous. A gin that works at such different moments is the key to developing this new gin brand made to a London recipe. A brand that breaks
Maquinon was already provided with an identity. A small Smoking Robot built in the 60s, which at the time seemed powerful and robust, with a disturbing touch of smoke that exhaled through its mouth. The tasting notes of the wine spoke about a clean and bright red. Our intention was to design a packaging full of light, colour and rythm. The idea was to refresh a wine from the Priorato denomination of origin, so full of peculiar personality. The back label is related to the front label, extending the narrative and turning the challenge of incorporating legal texts into a playful exercise. The box is an opportunity to act as an exhibitor in those stores that need it, generating a large stain on the transport pallet itself.
One more year, Albariño La Marimorena covers its label for the new edition. The challenge of the briefing for the design of this vintage was to sophisticate and raise the tone of communication without losing its personality. The illustration of the fish involves taking a look back at the classic illustrations of the old nature and botany cards, adding a good dose of emotionality to this visual code.
Destilerías Bernal set us the task of creating a rum that would revitalise its existing Constitución brand and reach out to a younger customer base with a more casual “summer nights” style. We could not, however, ignore the company’s 80-year history or its founder, a figure of eminence and the inspiration for the original brand.
Design for a line of nougat inspired by perfumes and the most famous desserts by Jordi Roca. A color range to reflect the nuances of flavors and a gradient that emulates textures and aromas as they dissolve on the palate. Labeled as a perfume, the collection is declined in a family of six different ones, composing a harmony of their own on the shelf.
A collection of delicately inspired herbal tea set within a line of 17 references, each with its own particular story. Tea, in all its variety, colours and infusions, is consumed all over the world. Each packaging transmits the essence of the variety it holds within, always with a relaxed, dreamlike aura that makes each box a unique piece within the collection. El Club del Gourmet
A family of natural wine which reflects the personality of the winery, a small family business rooted in its land and managed by Juan whose silhouette forms the identity of the brand. A personal project, in which Juan Pascual as viticulturist, oenologist and winemaker brings this natural wine to life from his perspective. The project has provided to the company a way of expressing itself with simplicity and natural beauty.
Organic extra virgin olive oil that comes from millenary olive trees located at 565 meters above sea level, in the Caraita ravine. The brand is represented on a line that simulates the horizon, in the same way that the olive trees are located above sea level, in addition, the intense green refers to the color of the first pressing of the olive in the mill.
Allegreto Rosae is a fruity rosé wine, with a wrap-around label in pearlized paper, the brand name and the musical notes are die-cut to reveal the wine's tone. The stopper is made of silicone, it is personalized, with a transparent capsule and in a transparent, high-end bottle with straight shoulders. It supports high speed on the bottling line with perfect ejection of the die-cut parts.
Three signature wines and three young wines with a handwritten image on an index card label that take the consumer to the wine classroom, where to feel the authentic, the real, the human and the traditional. Inheritance of more than 3,000 farmers, 10,000 hectares of own terroir full of wisdom, open to the future and international markets.
Presentation for a new "Gran Añejo Premium Dominican Rum". From the choice of the transparent "Hook" bottle, to the paper, the gold and serigraphic inks and the materials, everything revolves around a story of pirates, reefs, ships and shipwrecks, which acts as a common thread between the origin of the product, its great quality and the consumer. Every detail counts in an exclusive, elegant product with a long rotation.
Corporate identity, positioning and image project for the wine range of Bodegas Hispano Suizas. Impromptu in 2006 was the first sauvignon blanc with a black label and dark bottle, which broke the established format and set the basis for the entire collection. Elegance and metallic finishes for high-end wines with a die-cut that adapts to each type of bottle, reminiscent of the traditional "Château Petrus".
Premium gins that pay homage to the cities in which they are inspired. A metropolitan brand that stands out on a map texture with a strong urban character. The city wraps the bottle creating a sensory game between light and touch. From the red that symbolizes the modernity and eclecticism of a city like London, to the blue of a coastal city bathed by the Mediterranean such as Valencia.
Haza del Fresno extra virgin olive oil is a special oil made with the utmost care and with all the benefits that the exclusive consumer needs. The lands located at the foot of the Sierra de Cazorla, Segura y Las Villas Natural Park, in the province of Jaén, enjoy more than 50 hectares of dryland olive groves with more than 400 years of history. This natural reserve allows the production of a high quality EVOO, considered a SUPER FOOD that concentrates all the necessary benefits to increase your energy and protect you against stress in your daily life. This exclusive product is bottled in three different varieties: Extra Virgin, Premium and Organic.
On the occasion of the new line 10 in Valencia, which connects the city center with the area of the Ciutat de les Arts i les Ciències and the neighborhood of Natzaret, we made a new design and image for the streetcar that will be continued progressively in the rest of convoys of Ferrocarrils de la Generalitat Valenciana (FGV). With the new design, the identity of the "m" of Metrovalencia is reinforced by linking it to the Generalitat Valenciana through the corporate red color. In addition, it gives visibility, renews and enhances the entire unified image of the public company, which coincides with the launch of line 10. The project, in turn, aims to make public transport visible through design, encouraging and inviting citizens to participate in its use and betting on sustainability, in order to fight against climate change and advance in decarbonization.
Range of wines from the land of Castilla that bring to mind the love of nature that inspires feelings. The floral illustrations represent the subtlety of nature and are accompanied by small quotations inspired by wine which, together with the Roman typefaces, make the product a poetry.
Vegamar Selección is a range of 5 single-varietal wines, created from the same concept, the stains on the labels represent the experience, knowledge and tradition of the people who make the wine. But they are also the terroir where the vines are grown, its rivers and valleys. They are also the mark left by the consumer when picking up the bottle among the rest.
Amézqueta is a small municipality in the province of Guipúzcoa, located in the Basque Country, which is characterized by the important forest mass in its surroundings. The label depicts the different textures of tree bark to distinguish the range. Each wine thus has its own personality and its image lingers in the memory, recalling the abundance of oak groves and forests in that area.
Royal Wedding is a premium wedding agency from St. Petersburg, which has not only more than 10 years of experience, but also many prestigious awards: Royal Wedding has not once become the best wedding agency of the year, and the weddings organized by the agency were in the lists of the best, including the list of the most brilliant weddings of the year. Royal Wedding's style is grand, but not pretentious. It is high society, but not ostentatious. Luxurious, but without glamour. Stylish, but without false affectation. It is elegant, meaningful, with an appeal that does not depend on changing design trends. Like fine wine, like natural chocolate, like impeccable perfumes, this style carries a variety of notes and sensations. Using signature colors, it can be intense and solemn or, on the contrary, restrained and elegant. Most importantly, this design is capable of making an impression from the very first glance. The brand block consists of three self-sufficient elements: the crown sign, the lettering of Royal Wedding and the slogan. The shape of the crown is made to look close to the letter W. The crown is used as a symbol representing unity and reliability. The main part is drawn in a single closed line, which according to the designer's idea is a reference to the concept of infinity. The crown also resembles a necklace (pendant) or a knot. So that the large lettering part would not look overloaded, the designer creating the Royal Wedding inscription rejected typefaces with serifs and small strokes, on the contrary, the edges of the letters are rounded. This gives the letters a stylistic resemblance to the sign of the crown. Thanks to the specially chosen proportions, the lettering looks uniform and elegant at the same time. The devised slogan "At first sight" is a part of the unspoken phrase "Love at first sight". It is used in two senses: first, it refers to the strong, sincere feelings of the couple, and then, in the second sense, it focuses on the agency - the slogan conveys confidence in the right choice of the company responsible for such an important event in a person's life. The slogan anchors the character of the promoted brand firmly in the mind.
ORANGE BLACK represents a line of nutritional supplements essential for modern humans. Nutrition of modern man is such that the body constantly receives less omega-3 acids and other necessary substances than he is due. This is often the cause of atherosclerosis, vascular and cardiac diseases, as well as disorders of cerebral circulation. The corporate identity of ORANGE BLACK is focused on male consumers attending the gym and playing various sports. When developing the concept of the brand, Goryanin Brothers immediately abandoned the trivial, almost cliché, design attributes for the category - images of bodybuilders or inscriptions in metallic ink. The brand designer used other techniques. The ORANGE BLACK logo was made in capital letters - this made it stronger. The chosen colors have highlighted the goods among the competition, and thanks to the use of large symbols in the design, the packaging looks brutal, resembling a product from the world of Nascar racing. This appearance attracts potential consumers. For two products - omega-3 and Q10 coenzyme, the designer created different color layouts. This makes it easy to distinguish the packages, but at the same time when selling a set of two products, the combination will look harmonious. For easier access to information, icons were used in the design.
Creation of the public image for the coffee house Pastéis and coffee began with a search for national Portuguese motifs. So, as the main theme for the design, we chose Portuguese painted azulejo tiles. Based on these tiles, a complex corporate pattern was created that determined the mood of the Pastéis and coffee corporate design. The pattern has become a fundamental element of identity. The logo developed later matched the overall aesthetics of the design and the mood of the cuisine. Development of packaging was an important part of the work, since packaging is what every visitor of the coffee shop sees. Besides, packaging is perceived as part of the product. Thanks to the original brand pattern, the packaging design differs from the common 'coffee house' design. The interior of the cafe was also developed with the use of azulejo tiles. However, it was decided not to standardize all interiors of the chain, but to try to individualize each joint, while organically fitting it into the environment and context.
Any brand is primarily a name. You might not have expected to hear this opinion from the experts in design, but it is true - in theory the organization may not have a logo, but the name will always be there. Brand names may be different, for example, acronyms (IBM, BMW), component (Microsoft, Gazprom), descriptive (Martha Stewart Flowers) and even fictional (Kodak, Yahoo!). As for the names of public institutions, medical, for instance, here the situation will be different from that with commercial structures. Previously, the 'Toksovo District Hospital' were GB customers - the name informs of the location (Toksovo is the name of the village in the Leningrad region), the 'Leningrad Regional Hospital' - the name tells us about the administrative organization, and after all that we started working on the corporate identity for 'Maternity Hospital # 10'. Even at the planning stage, it became clear that # 10 is the sole identifier of the institution, because the name 'maternity hospital', informs only about the profile of the institution. In the process of work on the visual concept the brand designer of Goryanin Brothers picked number 10 out of the name of the organization, turning it into an interesting metaphor. Firstly, the designer drew the number 10 using the simplest of all possible scripts, and then began working on the stylized 0. As a result of the search for the desired shape the symbol emerged, gently hinting at the pregnancy. Because of the common abbreviated name for the facility, we were able to use letters meaning 'maternity hospital' under the symbol. Interestingly, the inscription can be viewed both as a logo (i.e. the name of the organization) and a strapline (i.e. the caption disclosing the sphere where the brand functions). At the same time, the inscription is functional - it highlights the scope of the brand activities, making the trade mark unique. Selection of a color scheme and the further development of the organization’s identity were focused on building a warm and restful image, reminding of a cozy European hotel rather than, for example, the dentist's office painted in cool tones.
Tibet has a long traditional culture and rich natural resources, but the development of local products is slow, and there is no better packaging design to promote. In order to help the sales of Tibetan products and stimulate the local economic development, we plan to design packaging for regional products in Tibet. Let these products enter the life of modern urban people. Our first product chooses Tibetan incense. The raw materials of Tibetan incense are all from the Tibetan plateau. Originally, most of them are used in Buddhist sacrificial activities, lighting Tibetan incense, praying to the gods, which means good. . The products have three kinds of floral fragrances, all of which grow on the Tibetan plateau, namely snow lotus, saffron, and gentian. We will graphically process the three kinds of flowers to make the flower patterns recognizable and exquisite. In the design of the packaging structure, we combine the pull-out structure with the moiré animation. When the product is pulled out, you can see the visual effect of the flowers rotating and opening. This opening method has a sense of ritual before prayer. This Tibetan incense is both ornamental and interactive.
We designed a playable packaging for children's milk beverage products. We learned that after children drink beverages, beverage bottles are usually thrown into the trash can, resulting in a waste of resources. Therefore, we thought about how to reuse the discarded beverage bottles to make the bottle a children's toy. We Referring to the structure of the traditional toy tumbler, the beverage bottle is designed in the form of a tumbler, and the principle of the center of gravity is used to make the beverage bottle in a state that will never fall down. After drinking the beverage, it can be used as a toy to play. In the pattern design, we have selected three kinds of cute bear animals to correspond to the taste, namely "chocolate-panda, strawberry-polar bear, banana-brown bear", the cute animal images meet the psychological needs of children. The two ears of animals They are bottle caps and ring buckles, which can allow drinks to be hung on children's schoolbags and other items for easy portability.
Introducing a design by Intertype Studio for 'Natty Boh' orange twist vodka. The brand is the local price of Baltimore, Maryland, and is currently known for its much loved brewery. The work moves the brand into a distilling space, and is inspired by the spirit of mid-century optimism; a time of positive ideals and astonishingly simple brand messaging. The bottle takes cues from the famous sign that sits atop the brewery itself, whilst the graphics are inspired by the labelling and wax seals found on fruit labels of the 1950's. the branding invites you to 'live pleasantly' and enjoy a simpler kind of lifestyle, taking you back to a laid-back time when everything seemed less complex. The liquid is inspired by a famous local Baltimore favourite: the "Orange Crush" cocktail. The bottle closure is dipped in orange wax and features a gold pendant detail, which was inspired by an original gold cufflink collectable, which was made for the brand in the mid-century and can still be found for sale on auction websites today. The cufflink is suitable attire for "Natty Boh" himself, the nickname of the charming character who is the mascot for the brand and has long been an icon of the city of Baltimore. The dictionary definition of "Natty": Stylish and Tidy in very detail. It therefore follows that the design should live up to this! The bottle label features gold foil details, debossing and blind embossing, and an illustration of the oranges in a bold and simplistic 1950's style. The bottle comes in a tissue paper wrap which features a repeat pattern of the brand iconography and messaging and is reminiscent of a green grocer’s orange wrap, giving the impression that you're unwrapping a fruit when you first unveil the bottle. The almost spherical bottle shoulders exaggerate this effect, and this circle device is repeated throughout the design in an echo of the unusual proportions of the brand icon himself. These effortless and yet beautifully crafted details elevate the brand to a premium craft space. The liquid credentials are also enhanced with batch numbering and the signature of the distiller on the side of the label. As Natty Boh himself exclaims... "Oh boy, what a vodka!"
A visiting dignitary brought the gift of London dry gin to the Forbidden City, and in return the empress gave him a rare bird, held within a beautifully crafted cage. The exchange of gifts is a traditional part of Chinese culture, to show solidarity when attending a formal meeting, where tea was served. The Forbidden city had its name-sake because outsiders were refused entry, until Empress Cixi began to relax these rules. The concept embraces tradition: easily understood by the Chinese Baijiu drinker, whilst also being forward facing, to establish a new completely category in China. The liquid combine Classic London dry Gin botanicals with a hint of infused premium Chinese tea and locally grown citrus fruits. The range includes a juniper Variant, as well a mandarin liquid and a gin with a hint of Yuzu. The premium spirit is idea for making a Gin Martini with depth and complexity, or a refreshing G&T. The project includes brand strategy, naming, flavour innovation/range architecture, bespoke 3D bottle design, and brand identity, with all illustration and typography being done in house at Intertype Studio. The bottle is available to buy in T House Time, a chain of premium Tea Houses, as well as being sold online. The Gin will eventually be available world wide. The bottle structure is inspired by & functions like a bird cage, whilst the glass stopper is influenced by the traditional head-wear worn by Empress Cixi. The illustration style & technique is inspired by a Quing dynasty vase and creates the illusion of the bird held within the cage. The bottle is hangs within the box to complete the concept. The paper label reflects the layout of the forbidden city in plan view, with the empress positioned to the rear centre of the courtyard, where she would typically host visitors.
Last Spring we came up with the concept to create a limited-edition deck of playing cards as a tribute to the Kings and Queens of the NHS and other key workers who put themselves on the front line while the rest of us spent more time at home. The cards act as a long-lasting reminder of their dedication and bravery during the COVID 19 crisis, with all proceeds going to charity; 75% to NHS Charities Together, supporting the health and emotional well-being of those on the frontline of the NHS; 25% to Mind, which provides advice and support to anyone experiencing mental health problems, including key workers. 18 incredible artists and illustrators created their own interpretations of the heroes of the covid crisis, turning them into unique ‘royal cards’ cards for the deck, which was printed onto Casino quality stock by our highly skilled friends at LNS Print, London. The first limited edtion of 200 decks was launched on Instagram in July 2020 and quickly sold out, raising over £5,000 in the first 4 days. They are now being adapted by ‘Flick solitare’, a card game phone/ipad app, raising more money, and we’re in the process of creating a second release on a larger scale with playing card company ‘Riffle Shuffle’, so the fund total is increasing all the time. The artists involved have also been selling the original work to make additonal donations. The artists include: Archie Proudfoot, Iain Macarthur, Rob Draper, Steve Simpson, Rachel Joy Price, Dima Krab, Steve Wilson, Charlie Davis, Alex Machin, Jonas Devacht, Maria Barnaby-Norris, Jordan Robertson, Nicolae Negura, Cali O, Si Scott, Ana Marques, Kaloian Toshev, Valentina Brostean and Caroline Slade (copywriting). The cards were shared with the hastag #nhsthankyoucards on Instagram, creating hundreds of thousands of impressions and contined demand for the cards.
In the world of caviar, exclusiveness and elegance are recognised as paramount. When we began working with Sturios, we set ourselves a clear goal: differentiate the brand from its competitors through a highly unique, authentic and memorable concept. We aimed at going beyond the traditional rules of this segment, so that to present a brand with a different style, conveying the personality of its founder, a bold and visionary entrepreneur. When designing this brand identity, we drew upon the aesthetic of the roaring 1920s, when caviar became a symbol of status and prestige. Consequently, we created a unique element, with many possible readings, for this brand: a sturgeon, which is the source of this product; an eye, symbolising a company in the pursuit of the best caviar worldwide; and finally, the Nazar, an eye-shaped amulet believed to bring good fortune and luck in many cultures.
Packaging umbrella for HEMA Netherlands. Confident, timeless and on brand.
Confident, stylish and simple. Wispe bier from Weesp, village of chocolate, jenever and beer.
The Honest project, designed by the students of the Master's Degree in Packaging Design Ana Marques, Angie Moreno and Martí Garcés and tutored by Alberto Cienfuegos, consists of developing the graphic and product design for a new range of vegan cosmetics with responsible and sustainable processes. The ecological design of 1990 by Honest is inspired by the waves of sand that form in Japanese gardens, with the aim of reaching the millennial public who are looking for balance and to reconnect with their inner peace, a result of their hectics lives.
This project, under the slogan "Logical is ecological", represents an alternative to single-use packaging and blister packs, by presenting a toothbrush wrapped in a meltable bioplastic, which can be reused as the handle of the toothbrush, thus minimising its environmental impact.
Beeo is a concept for a new brand of honey that strictly adheres to the criteria of organic farming and above all the good remuneration of the affiliated beekeepers. Modern in its way of producing honey, it is also modern in its graphic identity. Beeo is the contraction of the words "bee" and "organic". The name is a powerful evokes the world of honey and organic products. I created the "B" pictogram of the logotype from the symbol of a natural hive. I associated this pictogram with a freehand typography for the authentic aspect and an orange panel reflecting the diversity of honeys. The Beeo container is the perfect reflection of the brand itself: modernity and authenticity, two key words of this object study. It stands out from conventional brands using cheap design and communication. Beeo wishes to convey the taste of excellence through an innovative honey pot whose shape is inspired by a simplified hive icon. Exception and excellence highlight the authenticity of this elixir appreciated by all. Noble materials such as wood and glass evoke and respect nature while remaining distinguished. The packaging is as unique as the honey it contains.
I created El Poco, a new brand of hot sauce with Mexican origins. I was inspired by the Mayan civilization to create its visual identity. The logotype is a wordmark made of letters organized in the way of Mayan representations and with bright color codes evoking Mexico. A "worn" effect, inspired by Mayan engravings, was applied to the logotype giving an authentic look. Inspired by a maracas, El Poco's packaging is shaped like the famous Mexican instrument. To fully enjoy the taste of the sauce, you have to shake the bottle to mix the ingredients, which echoes the maracas. Latin American-inspired motifs adorn the handle of the bottle and Mayan mask-like caps enhance the whole. These masks bring a mystique and intensity to the product. The spiciness of the El Poco sauce is only accessible to hotheads.
Fleurettes offers flower seeds to be planted outside or inside. The typography is fluid and light, evoking the roots of flowers, a tree structure that extends underground. This logotype, made of curves and interlacing, also takes up the Arts Nouveaux movement. Floral ornaments and flora in general were over­represented in all fields of art. The typography was also characteristic of this period, with typefaces mimicking nature, such as Hector Guimard's cult "Métropolitain". Here, the logo is more refined to enhance the typography. The purple color brings a touch of modernity. A coherence between letters and colors is created. Fleurettes retraces its origins while being in tune with the times. Fleurettes takes its packaging concept from planting cards. The whole packaging allows you to grow flowers (Cosmos Bipinnatus or Achillea Ptarmica pearl). Thanks to the recycled paper in which the seeds of the flowers have been integrated, all you have to do is plant the petals, which can be separated from the packaging, in the ground or in a pot, water regularly and nature will take care of the rest. The packaging is biodegradable and the natural inks do not pollute the ground. Fleurette aims to be ecological in every aspect, from production to use. Based on origami, the packaging plays with simplicity, as only a wooden stem (which can be used as a stake) and cut and folded paper are used. The shape of the packaging schematizes the flower that will grow. A floral pattern reminiscent of my primary source of inspiration, the Arts Nouveaux, enlivens and dresses the paper flower. Some essential information is present to guide the user. The movement to detach the petal is taken from the game we all played as children: to tear off a daisy, saying "I love you, a little, a lot, passionately, madly, not at all. .. ". And so on. Fleurettes' packaging combines fun and ecology to make children and adults want to garden.
Gribouille is a brand offering organic ready meals for babies. Newborns are constantly discovering new things and learning. Scribbling is one of these discoveries that is universal to all babies. lt allows them to shape their imagination and practice while communicating with others: it’s spontaneous and limitless. Gribouille takes up this theme that speaks to both parents and children to transmit its main value: the simplicity of its recipes that leads to a healthy dish. A doodle is just as simple to make as Gribouille's dishes. This pictogram with its strong personality is open to interpretation and is as spontaneous as a doodle. The very childlike writing refers to babies and in particular to their beginnings in writing. The layout of the logo is deliberately disordered to give the illusion that a young chiId is at the origin of it. The baseline "ta petite tambouille" is phonetically similar to a children's rhyme and is a familiar French way of referring to a meal. The logotype is thoughtfully designed to look like something a baby does without thinking. The little dishes prepared by Gribouille are cooked with healthy vegetables produced by our French organic producers. These little cardboard bricks are made up of several things that make up the world of childhood. First of all, the doodles on the vegetable illustrations. This is a nod to all the coloring where babies or young children are constantly scribbling on them. This spontaneous movement, understood by all, is an immediate reference to childhood. The typography allows to support this aspect of "discovery" already present in the scribbles. Indeed, a young child discovers and tries his hand at writing. It is not neat or even neat, but that is the charm of Gribouille: imperfection. The texts are also very meaningful because the description on the back is written like a nursery rhyme, another characteristic of the world of childhood. The small handmade pictograms placed in such a way as to "fill in the gaps“ punctuate this packaging with a soft, childlike note. The scribbles, the writing, the texts and even the pictograms are drawn in the manner of a child and this is what makes this packaging meaningful for them but also for the parents who can see their child through Gribouille. This packaging attracts the eye because it goes beyond the framework of "perfection". This little brick could be entirely made by a child himself and it wouldn't matter. This is the message that Gribouille wants to put forward: to put oneself in the place of the chiId in order to know him better.
Ice Queen is a chic French brand of sorbets made entirely of organic products from local farmers. These gourmet sorbets, with a very fruity taste, are made according to a recipe of yesteryear. The name Ice Queen is a play on words between "Ice cream" (which means ice) and "Queen" (which means queen). The brand name is associated with the image of a queen for her charisma, beauty and strength. The Ice Queen logo is sober and noble, it reflects the quality and naturalness of the products. The pictogram is composed of a simplified sorbet shape, a crown and the letter Q of "Queen". The crown makes the sorbet shine and shows the elegance and grace of a royal figure. Graphically effective, the logo is used in black or white and evolves in a range of bright colors reminiscent of sorbets. The brand signature is "deliciously iced", suggesting the delicacy and delicacy of the product. Packaging is the first interaction between the customer and the brand, so it is important not to neglect it. I opted for the creation of a new form for this range of 10 fragrances. It's not insignificant since it takes the shape of the logo with its rounded edges for better brand recognition and its stick on the outside makes it easier to hold the sorbet. The packaging opens from the side thanks to a small notch which allows an easy and very elegant opening like a case. 3 key words define Ice Queen: chic, natural and gourmet. The chic aspect is expressed by the sobriety and simplicity of the packaging design. The naturalness is illustrated by the fruits represented on an ice cream stick. And greediness is expressed by the colorful universe. The whole forms a harmonious packaging.
Made for teenagers and young adults, Lilips is a fresh and energetic lipstick brand. The movement created in the typography of the logo is inspired by lipstick and the effect it has when written with it. The curves made of full and loose lines make the name soft, supple and graceful, just like Lilips products. A mouth is subtly added in the negative space created by the capital "L" and the "il", reinforcing the understanding of the logotype. The colour, halfway between the traditional red and fuchsia pink, rejuvenates the world of cosmetics and finishes the brand identity with softness, punch and a touch of originality. The slogan "difference matters" punctuates the whole and sets the tone and direction in which Lilips is committed. The lip-shaped packaging is derived from the mouth in the negative space of the Lilips logo. This hand-held packaging does not go unnoticed and stands out from all its competitors. A thick foam is hollowed out in the middle to accommodate the lipstick. The lipstick is curved to symbolize a smile but also for a better grip. In addition to ergonomics, this lipstick is designed with a brush for a quality and precise application on the lips. The label connected by a metal ring, evoking a piercing, covers this foam on the front side. It allows the label to be turned from the side like a binder. The label itself plays with the idea of tone on tone: "Raspberry", "Peaches" or "Plums" are revealed in a subtle way with an embossing. A touch of white provided by the logo and the slogan illuminates the packaging as well as a trace of lipstick giving rhythm to the whole. Lilips wants everyone to affirm and show their difference with this lipstick.
ln Greek, Okeanós means the ocean. I made this choice to give the brand a top of the range feel. Similar to the words in the sustained vocabulary, it brings a certain nobility to this visual identity, just like the products offered by Okeanós. The name inspires Greece and its freshness in the colors, with a bright white and an intense and characteristic blue. The typography, with its "engraving" look, is taken from the Greek style. The logo has a lot of personality. The fish illustrations are the essence of the Okeanós packaging. The grain of the paper is felt on the illustration and gives charm while keeping the typical Greek "white stone" spirit. The graphic motifs contrast with the simple, even basic shape of the fish. The principle of opening the packaging is common, but combining it with the illustration, making it part of it, is new. By doing so, the packaging gains in originality and is recognizable, it even becomes its main characteristic. The typography chosen complements the very angular logo perfectly. lt brings a touch of modernity while remaining in line with the brand's universe. The small details such as the circle made in the same way as the illustration, the side motif that takes up that of the fish and the "stamp" on the back confirming the date of fishing of the product bring a "handmade" side and emphasize all the traditionalism in fishing that Okeanós promotes.
“Ô comme 3 pommes“, “Me prends pas pour une poire“ and “Ramène pas ta fraise“ are product names for a French brand of children's compotes. Coming from popular expressions, they are often heard by children as for example "Haut comme trois pommes" (high as three apples) designating the latter. This touch of humour from the brand allows it to communicate simply about its products so that children understand better. On the Ô comme trois pommes pictogram alone, arms give energy and make them more expressive. These small stacked apples are enough to understand that this is an apple-based product for young people. The typography used in the logo gives the impression that it was written by the child himself and is therefore linked to his daily life (learning cursive writing at school). The whole has a strong personality that allows it to stand out from the rest and to develop a recognizable universe at first glance. Here are three product names "Ô comme 3 pommes", “ Ramène pas ta fraise“ and “Me prends pas pour une poire" for a compote brand. Their names are taken from French humorous expressions such as "être haut comme trois pommes" (to be tall like three apples), which refers to a child's short stature. The packaging of these products takes the shape of the fruit and is assembled in groups of 3 (or more) by means of a straw symbolizing a fruit stalk that fits together on the underside of each package, its separation recreates the sensation of picking a fruit. The shape of the container allows instant identification of contents. Arms and eyes added to the packaging give life to playful characters for children. As compotes are often snacks at school, I chose to put games on the back to distract them during a school break. These little compotes play with our curiosity and encourage us to discover them.
Banana-pro-bag uses cradle-to-cradle design to regenerate a large number of discarded banana leaves and banana trees in the process of planting into banana paper bags and banana fiber ropes to protect the fruits. It not only solves the problem of huge agricultural waste, but also prevents fruit damage through the waterproof, high hardness and strong toughness characteristics of banana paper, and achieves an environmentally friendly cycle through recycled manufacturing. The ethylene secreted when bananas are ripe is naturally discolored by the test paper to identify the fruit maturity. The illustration reminds banana farmers of harvesting, deworming and other actions.
Pineapple-box is a cushion bag that uses discarded pineapple leaves to regenerate the pineapple from the sun during planting to avoid sunburn and protect the fruit. It can also be made into a sales box to protect and cushion the fruit from planting to transportation. Huge pineapple waste problem.
Omdesign wore the Aguardente Espírito of elegance and daring. This premium product by José Maria da Fonseca, a producer from Azeitão, recognized in Portugal and all over the world for the high quality of its wines, now has a powerful and appealing image, enriched by the details and finishes selected by the creative agency. The label and necklace, both in 360º, paint this wine brandy (aguardente) in brown and cream tones and adorn its image with a play of reliefs and gold stamping, which reveal the differentiating character of Aguardente Espírito, produced from the noble Moscatel grape variety. With the choice of an elegant bottle and glass bartop, Omdesign illustrates the uniqueness of this distilled beverage, which can also be extended to the exterior packaging, produced with a wooden top and bottom, with the motherhouse logo screen printed, and taking up the entire bottle by a card coated in fine paper, which mirrors the patterns present in the labeling. This set thus reinforces the superior positioning of Espírito, aged between 40 and 50 years in used oak wood casks, which is now presented to the market with unparalleled elegance and delicacy.
The renowned Portuguese company C. da Silva, which has a century-old tradition in the production of unique Port wines, launches Dalva Vintage Pure with an image signed by Omdesign, affirming its commitment to the production of sustainable wines. In line with the environmental concerns that the company has always defended, Omdesign was inspired by the preservation of local biodiversity and carried to this Vintage the sustainability values associated with this product and the brand, whose production methods comply with the cycles of Nature and rely on with as little intervention as possible. With a minimalist design, which adopts earth and nature tones, the agency created for this project an exclusive illustration of a branch of a vine, which occupies a prominent position, as a sign of the respect for the environment that the Dalva brand defends, especially in this Port wine, whose grapes are preserved through the Organic Production Method. Reinforced by the sustainable and recyclable materials and selected finishes, such as fine paper and relief, Dalva Vintage Pure expresses all the purity and character of the Douro region. The exterior packaging was developed in line with the labeling and shares the same finishes, and was produced in Kraft cardboard, highlighting the most natural, ecological and sustainable aspect of this edition.
To celebrate Júlio Resende’s centenary of birth, one of the most emblematic Portuguese painters of the 20th century, Omdesign created and produced the book “Fotobiografia Júlio Resende (1917-2011)”. It is a unique edition, with approximately 300 pages, that aims to pay tribute to the artist, as well as to portray his life and works. Inspired by the drawings, paintings, photos and thoughts of Júlio Resende, this photobiography has a minimalist layout, enriched by the artist’s works. Following a chronologic timeline that illustrates the complementarity between the master’s life and job, between 1917 and 2011, this book allows us to come closer to the intimacy of Resende’s look, to his lessons and promotes, simultaneously, the drawing as a way of thinking and seeing the world. To Omdesign, the biggest challenge was to create this unique work of great artistic-cultural emphasis, written in life by the author, able to faithfully mirror and perpetuate his character as an artist.
As if it were a page from an old herbarium, the image of the Adamus Signature Edition 2021 gin is dressed in unique colors and transparencies, which reflect the aromas and freshness of this special edition. Adamus Signature Edition 2021 reinforced the super-premium positioning of this Portuguese gin brand, which features now a new pairing and the magic of a perfect combination of botanicals. With a highly impacting and disruptive image in the world of gins, the bottle explores, inside and outside, the elderberry flower as a decorative element that distinguishes it. This identity is strengthened through a game of 360º transparencies that the bottle presents, as a way of enhancing this limited edition to a higher level and, simultaneously, entering inside of the drink, of the botanicals and of their aromas. The printing was designed and produced in this way, in layers, to be read from the outside to the inside and vice-versa. The elegance and simplicity of this beverage mirrors the natural attributes of the product itself. Organic, vegan and with a sublime spirit, Signature Edition 2021, signed by the Master Distiller Rui Cruz, evokes the harmony of nature and brings together the elderflower distillate, the iconic Bairrada’s Baga grape variety and the brand's common botanicals, perfect ingredients for the creation of this handcrafted gin of recognized quality. This numbered edition is presented on the distinctive Adamus bottle, a model that is already part of the brand's DNA, which is now screen-printed with illustrations on the inside and outside that take us on an authentic journey into the world of botanists. The exterior packaging, made of 100% recyclable and biodegradable paper, counts with an eco-friendly design that is an extension of the identity adopted for this Signature Edition and reflects its strong character and personality.
José Maria da Fonseca has chosen once again Omdesign to sign its novelty: the João Pires Rosé wine. In 2020, the creative agency had already refreshed the image of the iconic João Pires Branco, a Portuguese wine that is a reference, in Portugal and across borders, and that is produced since de 70s. The image adopted for this new product, painted with pastel pink tones, aims to convey a more feminine side of this “delicate and floral wine”, produced from Moscatel de Setúbal and Touriga Nacional grape varieties. There were selected differentiating materials and finishes, namely stampings, varnishes and fine paper. Similarly to João Pires Branco, which counted with the vine of the Moscatel vineyard illustrated in high and low modeled relief, the João Pires Rosé labeling is also adorned with a bouquet of roses, which intends to attest to its freshness and its sensorial character. In its turn, the brand is kept highlighted in the central position of the label, preserving its original colors. The goal of the agency was to bring to the label the lightness and youthfulness of this beverage, perfect to be enjoyed in uncomplicated consumption moments, typical of hot Summer days. In addition to the packaging, the agency from Leça da Palmeira was also responsible for the photo shoot that complements this launch. To Omdesign, the look of this new reference solidifies the brand positioning amongst current and new consumers, while portraying and reinforcing José Maria da Fonseca's values and tradition in the production of wines, since 1834.
Kopke, the oldest Port wine house, chose 2020 to launch, simultaneously, its Colheita Tawny & White Ports 1940. Signed by Portuguese agency, these two unique nectars celebrate the 1940s. The creative agency created the Day & Night concept and highlighted a half-moon symbol around Kopke’s seal representing, metaphorically, the cycle of days and nights, repeated for eight decades, that were necessary for the precious ageing of these wines, which assures and emphasizes the exclusivity of this special edition. This duo, that preserves 80 years of history, can be bought as a pack or separately and is available in very small quantities. The colour contrast proposed by the agency of Leça da Palmeira enhances the cycle of day and night on Earth and reinforces the chromatic DNA of the brand. The fitting of both packages and the symmetry adopted make these packaging complementary and distinctive, at the same time that reflect the differentiating and innovative character that Kopke represents since 1638. Composed by materials and finishing as high relief, stamping, screen-printing, fine paper and lacquered wood, which grant them with a quality perception and strengthen the brand awareness, the packages are adorned with elements that symbolize the rays of light and the solar eclipse, the inspiration of the agency’s creative team for the conception of these two cases. Kopke Colheita Tawny 1940 & Kopke Colheita White 1940 witness an extraordinary year, although lived between the instability due to the Second World War and the severe losses incurred in the year’s poor harvest. The low yields, result of a very wet winter and spring and an extremely hot and dry summer, were worth for the remarkable and unique quality of these “exceptional wines from wartime”.
Niepoort, recognized company producer of Port wines since 1842, launched a special edition limited to 100 units, that is entirely inspired by Dirk Niepoort, one of the most emblematic and charismatic ambassadors of Port wine. A 5th generation member of the family, he is the face, soul and audacity that inspired the agency's creative team to create this original “Vintage with the knife in teeth”, which reflects the spirit and tradition of Niepoort, who bet on and gave everything to produce this unique wine. The first 100 members of the new club receive a unique key in oxidized bronze, which allows exclusive access to “Rolf & The Collectors”, under the motto: “For each key there is a lock, for each lock a door and behind each door, an experience”. Produced in oak wood with screen-printed elements, “Rolf & The Collectors” reminds, in its shape, an old toolbox. Inside, there is a bottle, four hand-painted tiles that together reveal the famous sentence: “Tu podes, assim tu queiras!”, which means you can since you want to, commonly used by Dirk, and its cork back was designed to allow them to also be used as coasters. It also counts with a booklet, that invites us to explore and walk through the essence of this project, with the Crocs in serigraphic varnish that guide our reading across the legacy that Dirk has guided in recent years. Specially designed and created for this packaging, there is also an exclusive wooden board with a green leather handle and a numbered knife, which embody the concept of this “Vintage with the knife in teeth”. The numbered label is a unique and innovative piece, which embraces the original screen-printed bottle of the Niepoort Bioma Vintage 2017. Inside, there is a small comic strip, which illustrates Dirk and the corridor of keys of his father, which can be detached and used, for example, as a postcard. Each label has an irreverent image, reinforced by the modeled relief and stamping foil, and is manually applied with resin medals featuring illustrations created.
Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of “Pedras”, a natural mineral water 100% naturally carbonated. Integrated in Pedras Salgadas Spa & Nature Park, owned by Super Bock Group, which belongs to the Carlsberg company, this new visitor’s centre offers experiences for all family, at the same time that tells the history of the century-old mineral park of Pedras Salgadas and of the brand, founded in 1871. With a strong presence of water and nature throughout the whole path, Omdesign has thought in each area to better mirror the history, DNA and vast collection of Pedras. The visit starts with “A viagem da gota” [The journey of drop] film that shows the 100 years cycle of this 100% natural water. At Pedras Experience, there were recreated former scenarios of various times, such as a spa, a lab and a King’s bedroom of the end of 19th century. At the area exclusively dedicated to Pedras, it is possible to see the evolution of the brand’s image and advertising since its origin up to the present. To make the visit more realistic and engaging, the visitors are invited to travel to the past throughout an interactive experience, with recourse to 360º goggles showing a period movie (of the twenties) and a present movie. Also the stories of employees and clients of the Park were remembered and are told in first person, through the movie “Testemunhos” [Testimonials] created to describe memorable and unique moments lived in Pedras Salgadas. Thought for the whole family, Pedras Experience has areas of animation and interactivity, proper for all ages, namely for children. It is also possible to customize a Pedras label, to choose the favourite scenario and to take home, at the end of the visit, a customized Pedras bottle. Omdesign was responsible for the Pedras Experience’s identity, image, concept, production and installation, as well as the design, development and contents of all audiovisual and digital section, namely a website, an app which works as an audioguide, films, among other materials.
Quinta de Ventozelo, one of the largest and oldest Douro estates, has launched its limited edition Quinta de Ventozelo premium olive oil, created by a Portuguese advertising agency. This is an extra virgin olive oil, extracted from the best olives from the century-old, native varieties on this emblematic estate, located on the left bank of the Douro. The 400-hectare estate has 30 hectares of olive groves. For Quinta de Ventozelo olive oil, which is presented in an elegant 500-ml bottle, the advertising and design agency took its inspiration from the tree that produces this typically Portuguese product 'the olive tree', which is prominently embossed on the label and also on the external unique and differentiating packaging.
Quinta do Piloto Moscatel de Setúbal Family Collection and Quinta do Piloto Moscatel Roxo Family Collection are two rare Moscatéis from Quinta do Piloto. They are very exclusive wines that carry the legacy of four generations of Cardoso family in a chest that transports us on an authentic “journey through time”. This edition of only 25 bottles of each Moscatel is presented in two luxurious packaging and each one of them enhances the uniqueness of these “jewels”. They are a true ode to the past and a tribute to the founder of this historic house on the Setúbal Peninsula known throughout the world for its production of superior quality nectars and unparalleled Moscatéis. The entire project was conceived in detail and carefully worked, where each piece was specially designed and produced with distinctive shapes and materials. From the exclusive silver spoon, created to calmly enjoy these rarities, to the uniquely designed decanter, from the Cherry wood to the Alcantara chosen, all the pieces were designed and developed to give a unique aspect to this edition, honoring the singularity of this very special Family Collection. The colors chosen are distinct and, at the same time, identifying of the Quinta and of the region. The creative inspiration was an original bottle of Moscatel de Setúbal to make the exclusive decanter that is adorned with a collar and has several elements that refer to the cinema theatre in Palmela, built at the behest of Humberto da Silva Cardoso. These special editions offer to taste a century of passion and dedication of a Palmela’s historic family and carry inside, in addition to a 50cl decanter and an exclusive spoon, two glasses, a booklet and a certificate. All of this is locked in a chest with a unique key, made of gold and silver, which highlights the rarity of these Moscatéis de Setúbal.
Quinta Maria Izabel Glou Glou is a homage wine, a special product launched by Quinta Maria Izabel, a wine company from Douro with products internationally recognized for its superior quality. The image signed by the Portuguese agency, presents an innovative character, reinforced by the strong identity created by the Portuguese agency to emphasize the unusual nature and boldness of this edition. It is a different wine, that allies several friends, different arts and two cities (Oporto and Lyon) and that honors and does justice to the region that has seen its birth at the hands of the reputable winemaker Dirk Niepoort – the Douro region. With a central positioning on the labeling of this edition, the painting that pays homage to Nini, the Jójó’s three-legs female dog, elaborated by Jakè, a street artist, is highlighted not only by its positioning but by the surroundings as well. The 360º sleeved labels mirror the original works of Jakè who, during a trip to Oporto, utilized an ancient dictionary bought from a used bookstore to apply as the background image of these unique pieces. “Glou Glou”, by its turn, is the famous expression that Jójó proclaims, invariably, whenever he opens a bottle. Inspired by this story, the agency was challenged to create something different and innovative and to give life to this narrative through contemporary and bold packaging, in which each bottle contains an illustration and is adorned by the manual effect of a dictionary paper that is embracing it, granting it with a highly distinctive aspect. The sealing wax and the remaining materials and finishing chosen by the agency, as varnish, modeling relief, pasted fine paper and the vibrant colors selected, ensure and reinforce the premium positioning of this edition. This wine, which has travelled the world while diffusing the memories of Nini by its storyteller Jójó, alongside the art of Jakè and the mastery of Dirk Niepoort and Quinta Maria Izabel, is available in two different versions that can be seen as collecting and that are only different in terms of colors.
From the alchemy between knowledge, taste and wanting, the Super Bock Collector’s Edition is born, a special edition, in a production of only 500 numbered bottles of a unique beer with an incomparable flavor and aroma. This blend honors the origins of Companhia União Fabril Portuense (CUFP), the current Super Bock Group, and pays homage to the microbrewers responsible for its genesis. Super Bock Collector's Edition, a beer to share, collect or simply contemplate, combines the knowledge of the masters with the flavor of malts and results from the perfection that is only available to those who, day after day, try to do more and better and seek what was never reached before. This unique nectar, designed for “connoisseurs”, is presented in an exclusive bottle, which was adorned with a screen-printing that reproduces the original panels of Augusto Gomes placed in the production room of Leça do Balio. These portray the craftsmanship and work of the artisans, who transform the cereals and hops, and where the agency looked for the detail that illustrates this Super Bock Collector's Edition. Its individual box, created and produced in cork and cardboard, also has two tall glasses, specially chosen for a good sharing moment, raising this beer to a level never seen before in the brewing universe. The Super Bock Collector’s Edition original bottle, where the gold of the cereals and the boilers illuminates the mastery of the craftsmanship, was inspired by and recreates the old bottles used by CUFP. The detail of the swing-top sealed in red exalts the artisanal character of this blend, in which all the colors refer to the brand's DNA and, together with the metallic logo, reinforce the premiumness of this beer, designed essentially for collectors who value excellence, exclusivity and new experiences.
No.198 Package & Design magazine
In the collision and communication with Paris Baguette, we accurately understood the brand positioning of Paris Baguette, and we decided to customize a different new Mid-Autumn and New Chinese style for it, not only a tradition, but also a representative of young people. Gathering festival. This time, with the theme of "Moon Viewing", we sorted out the scenes of "Moon Viewing on the Roof, Viewing the Moon at the Window, and Viewing the Moon at the Door" to create five packaging gift box designs. The artistic conception is full of beauty, which not only conforms to the aesthetic and happy positioning of Paris Baguette, but also presents the feeling of enjoying the moon in the Mid-Autumn Festival, reunion and happiness. It is also the result of the collision between tradition and modernity. Through this project design, we deeply understand that the Mid-Autumn Festival gift box not only represents the tradition, but also a breakthrough in the new era and new fashion. We hereby also wish Paris Baguettes another success in this year's Mid-Autumn Festival sales and a brilliant future.
To create China's first catering, world-class cuisine, Quanjude's roast duck is deeply loved and praised by customers all over the world, but our packaging is still stuck in an aesthetic trend of the past, with various styles, designed for the trend of products, completely showing no difference. Chuquanjude is a well-known brand and a characteristic of Beijing. Therefore, Quanjude Group will start with an earth-shaking reform in food packaging, discarding the product-oriented packaging model and opening a brand-oriented model. , to better spread the charm and culture of Quanjude, and integrate modern youth with traditional charm. Forming the unique style characteristics of Quanjude, throwing away customers' inherent impression of Quanjude, and showing a new and different image to customers, it must also be a new baptism for consumers.
As a time-honored tea brand, Zhang Yiyuan has a rich product line. How to plan the product line system correctly? It is a practical problem currently facing, and it is imperative to make a comprehensive plan to meet the market demand. The framework of Zhang Yiyuan's three mainstream product lines organically divides hundreds of products, including Jasmine's exclusive product line, Zhang's brand exclusive product line, and e-commerce product exclusive line. The product positioning is different, and the main market is also more refined. Jasmine represents the mainstream brand positioning of Zhang Yiyuan. The offline stores carry a rich product line of Zhang Yiyuan brand tea, and Zhang Yiyuan’s online e-commerce series of teas mainly expand the consumption of young people. Market space also plays the role of brand market pioneer. The biggest difficulty in Zhang Yiyuan's packaging design work is that it retains the sense of history of Zhang Yiyuan's century-old brand, and integrates the plasticity of current artistic aesthetics. "Reviewing the old and learning the new" is both traditional and modern, and continues to rise in collisions. Jasmine tea has always been the core category in Zhang Yiyuan's brand communication. The purpose of creating an exclusive visual symbol of jasmine is to make it more popular with the mainstream awareness of the category; At the same time, it also combines Zhang Yiyuan's overall brand strategic layout, and reaches a consensus on the positioning of "new Chinese packaging design". Based on the historical sense of Zhang Yiyuan's cultural brand, it injects modern fashion elements, from packaging color, form of expression, aesthetics In terms of structure and other aspects, it is fully built in 360°.
The design of the brand logo has been completely redesigned, retaining the visual elements of the cow, strengthening the local treatment of the cow's head, and major changes in details and angles. Conveys the leadership of Tamas Winery in the Hungarian wine industry. The packaging design strengthens the winery's style, and the three classic red wine labels all adopt the same treatment method. The historic castle is the highlight of Tamas Winery, which has a good value for red wine history and cultural research. The packaging information on the wine label adopts the English irregular design structure of the flower body, combined with the castle picture of Tamas Winery, which conveys a sense of simplicity and classics.
No matter how it changes, it is unique and full-bodied, and this time we have made a new definition for the packaging of rice wine. In the past, its impression was gentle, sweet and fashionable, but this time we plated it with a sense of luxury like the white moonlight. Through the previous research on the characteristics of pure rice wine, it was finally concluded that the design scheme of rice wine adopts a barrel-filled bottle, which gives people a high-end and unique meaning. , which makes people want to explore the mystery under the texture. The carving method on the upper body of the bottle highlights its craftsmanship, which is advanced but not extravagant, making people unable to touch its tenderness. For the visual packaging of rice wine, we have adopted a minimalist style, which is both advanced and refined. Every line of words in it seems to have life, deducing its life: "17 degrees pure rice wine, soft and soft at room temperature, refreshing and sweet, taste the original taste of rice wine. It drips into the soul, and the aftertaste is long." Overall shape Advanced and gentle, showing its different impressions.
The launch of the new packaging has made a qualitative leap in the appearance of Donglaishun's products. The first is the iterative update of the new product's new appearance, which has achieved an excellent performance in the market. It also proves that the new Chinese culture and cutting-edge visual concepts have influenced Donglaishun's new product image design. Ideas are the right path. In the follow-up, more than 30 types of product packaging including hot pot mutton rolls, high-end series, cooked food series, condiment series, and festive gift boxes have been successively designed and promoted, realizing both the branding of Donglaishun and the specialization of products. And the visual appeal of youthful vitality.
Generation Z is a very young group. They are individual, sunny, warm and enjoy life. Through careful research and research on common packaging forms in the market. Without personality and unique high-value packaging, it is impossible to obtain the first experience of the consumer group in the Z era, which is related to the long-term market performance of the product. So the team through repeated discussions and thinking with customers. The packaging design adopts the strategy of cartoon IP to create a visual form that the Z era likes and an IP image with a unique personality in the daily paper, and distinguish the visual personality of the series through IP cartoons, color changes, and scene changes. The overall packaging design is unified without losing the relative series personality. 1. Lazy Life Paper adopts "dog" as the core element. Dog is a loyal friend of human beings. It is characterized by "approachable, docile, enthusiastic, brave, and bold, which reflects the beautiful life that young people should have." Status; 2. The selection of kitchen paper uses "koala bear" as the core element. The koala bear gives people the feeling of being cute and lazy, and the kitchen gives the feeling of relaxation, leisure and laziness. Rest time , it is better to have a big meal with relatives, lovers and friends! The characteristics of koalas and kitchens are exactly the same. 3. Wet toilet paper chooses "squirrel" as the core element, The little squirrel gives people the impression of being cute, sweet and hard-working, which reflects the positive energy spirit of young people who maintain a positive and hard-working spirit at all times during the rest period. 4. The face towel is chosen to use "cat" as the core element, and the cat feels high and cold , beauty, and cleanliness. It is also more in line with the current girls who want to have their own exquisite life in the lazy life. The combination of the two is the most suitable.
Global vision, resource integration, leveraging the multi-dimensional brand scale of the tea market Through nearly two months of research work with the China Tea team, we compared the British afternoon tea culture with the German flower and herbal dining habits, and deeply explored the flavor of North American fast-moving tea beverages, the essence of pure tea and Chinese herbal tea from China, Japan and South Korea, and the essence of Chinese herbal tea. The flavor is elegant and light, oriental aesthetics, the combination of East and West in Australia/South Asia, various tea drinking cultures, including the flavor of herbal and spice tea, have carried out multi-dimensional and multi-level research and analysis to build a brand scale. In the second half of the effort, overtaking on the corner, "planting grass" flourished Extend the "T-shaped" brand matrix of the tea market, focus on the second half of the market, accurately locate the portraits of consumer groups, and compare and analyze the new-style teas with the most sales in 2019. Fruit tea (83% of the respondents expressed their preference for fruit tea, followed by It is milk cap tea and milk tea), and the crowd is targeted at young people aged 26-35. The "grass planting" experience shows the inspiration of cool tea's original flavor, extraordinary experience, and comprehensive efforts, which provides a reliable basis for the planning and design of the number one tea star. With its own intelligent social attributes, new tea IP, fixed novel taste No.1 Mingxing is committed to providing better quality and healthier leisure tea for contemporary young women. From traditional Chinese tea to Internet-based, younger and new tea culture with its own social attributes, No.1 Mingxing brand conveys character and authenticity. My attitude is to create a successful "core force". Combining playing card patterns and "stars", the fresh brand IP emerges, and the multi-level pattern series also fits the attributes of products that do not understand the grade and is seamlessly connected. Diversified and modern style, big-name star style, changeable and follow your heart We use the cover style of fashion magazines in our design, integrating the concept of "star", and the design layout is cleverly "meeting" with the cover of the magazine. and so on, all come from different perspectives, and the essence of creation is bursting. The marketing highlights are displayed in the form of digital design, delivering a simple, easy-to-remember, and profound visual impact to consumers, which is also in line with the essential characteristics of Internet marketing.
Good products must be well packaged. For the packaging design of face towel, new fashion and artistic techniques are used for creative design. The packaging adopts color block illustration style design, which mainly highlights the characteristics of fashion, personality, youth and art. The founder of art, Picasso, interprets his eclectic artistic attitude in his entire artistic career. His works are rich and varied in style. Later generations use "Picasso is always young" to describe Picasso's changeable art forms. This design work is created using Picasso's changeable young artistic techniques. The two fashionable and young goddesses present a perfect artistic portrait through color block splicing. Color interprets the passion for life and the vitality of emotion. tone. The intimacy between girlfriends is inseparable, the inseparability between girlfriends, and the sharing of good things between girlfriends. This design is a dedication to fashion and art, and it is also the best interpretation of the product.
Renhe Materia Medica Enzyme inherits the essence of traditional Chinese medicine culture for thousands of years. It uses the unique intangible cultural heritage processing technology of the Chinese medicine capital Zhangbang, all of which are based on the authentic raw materials of the same source as medicine and food. Fermentation is ahead of other brands and is well received by the public. As the saying goes, a good horse is matched with a good saddle. At present, the enzyme packaging design of various channels is varied, and most of them are quite satisfactory, mainly based on product attribute-oriented packaging visual design. However, this method did not give full play to its advantages in the market, leaving only a flowing impression to customers, so Renhe Yen was eager to find a new way of development. First of all, it needs to change its traditional thinking and adjust from product-oriented to brand-oriented. Renhe is different from other small brands. It is an old brand with more than 20 years and also has a pivotal influence in the industry. Enzyme is also the key development direction of Renhe Group in the future. The brand concept of herbal medicine, technology and innovation must be implanted into the packaging design. "Data visualization" is our concept for conventional product design. Renhe Group has acquired a number of enzyme research and production institutions through capital operation, and has become the most powerful enterprise in terms of technical reserves and patented vaccines. Since the technology Renhe has been built and has a large number of technical patents, these advantages are the information that consumers are most interested in. Therefore, Zhiyuan uses Renhe's unique product code to create the main visual elements of the packaging, and the ingenious integration of data and herbal illustrations , which conveys the essence of the thousand-year-old traditional Chinese medicine culture and has the beauty of fashion. High-end rose enzyme is positioned as a business-oriented product, and adopts forest green with advanced imagery. The choice of forest green not only expresses the awareness of environmental protection, health, safety and nature, but also makes the whole package surrounded by a sense of quality. A rose born to the sun is used as the main element, which makes it more three-dimensional with a sharp convex form. The bottle body is also made of roasted golden roses, like a pair of eyes sparkling in the packaging, echoing the business sense of the outer packaging.
In terms of design, the whole body of the gift box is made of fashionable new black. The black decoration is not dull, but gives the packaging a sense of high-level mystery. In ancient Chinese culture, black is also a symbol of the north, representing "water", implying that the grains are ripe. In modern culture, black has been endowed with nobility, stability, technology and power at the same time. Regardless of the field, it can make other colors (bright colors) stand out, and can also form its own unique flavor. Only the company's logo and icon are placed on the front of the package, which highlights the minimalist to high-level packaging. There is no extra embellishment on the periphery of the packaging, as if any extra place is superfluous. We use traditional Chinese elements (doors, lanterns) to open the gift box. The first thing that catches the eye is a door with a festive atmosphere. The middle of the door is engraved with the words "Open the door Daji". "Open the door Daji" is also called "Open the door" firecracker". After a burst of firecrackers, the ground is broken red, like a cloud of brocade, so it is named "full house red", which means that the new year begins in a festive atmosphere, bringing consumers into a new year's memory. Open the "gate", and we are shown a red lantern (that is, a utensil for holding rice), which is in response to the phrase "big red lantern hangs high". The red lantern symbolizes family reunion, prosperous career, and prosperity. , symbolizing happiness, light, vitality, completeness and wealth, and hanging red lanterns symbolizing the meaning of reunion to create a festive atmosphere. The overall package is high-end and unique without being sloppy. In terms of material, the gift box packaging is all made of environmentally friendly materials. In order to uphold the green sustainability of the global ecological environment, the inner and outer packaging of the Sina rice gift box can be reused. The exquisite and textured outer box turns into a high-quality storage box immediately after removing the filler, which can store all kinds of idle items in the home; the inner packaging bottle can be combined into a lantern pendant, or it can be divided into separate small bottles as vase flower arrangements. Or hold some condiments in the kitchen, which are beautiful and practical, and the inner packaging bottle is safe and hygienic with food-grade materials. We have applied for a unique patent for the handle, and its feel, experience and technology are naturally advanced.
The logo design of Yancha brand adopts the form of font mark, which is simple but not simple, straightforward and easy to understand, which is in line with the cognitive level of consumers and is more conducive to the digital communication in the intelligent era; the personalized and artistic font design is rich in words Tea is unique, free, happy and simple, which shows the life attitude of the core consumer groups, and also visually interprets Yancha's "If you want to be happy, please live slowly", and transmits the "value declaration" to young young people. Rooted in the quintessence of national culture, come to a "soul dialogue" In an era when categories are becoming more and more blurred and culture is constantly manifested, cultural product packaging design is one of the core factors for successful marketing. The Yancha team has set a high standard of "Chinese culture, tea, and idol", and the local specialization route has once again won the "inheritance". soul. At the moment of rapid economic development, cultural self-confidence has been reiterated again and again, and has penetrated into the journey of great rejuvenation. As the main force of the times, young people play with creative culture in their own way, and the quintessential culture of Yancha brand naturally caters to the trend of the times. . "Medium Interchange" to create a distinctive "Yancha" The second creative point of packaging design is the very interesting "medium swap" design concept. In order to accurately obtain the visual aesthetic orientation of core consumers, the Zhiyuan team studied the graduation exhibitions of students from eight major academies of fine arts in the past two years, representing the future artistic aesthetics and core leading consumer groups, capturing inspiration from their vision, and playing with packaging The world is a group of cutting-edge aesthetic cognitions, and "medium exchange" is what leads the creative point (for example: Crazy Global's big yellow duck case, a small duck that has always been very common, is implanted into urban buildings through wireless amplification, formed a strong visual impact.) "Packaged tea" strives for big with small, focusing on distinctive brand "Idol Label" The pace of life in first-, second- and third-tier cities is fast, and many people choose to pack meals, drinks, etc. in order to save time. The concept of "packed tea" is not only in line with the "slow" attribute of tea culture, but also for the hearts of people in a fast-paced life. The "slow-paced" lifestyle that China desires provides the soil. The combination of the packaging box (outer packaging) and the slow-paced (tea itself) is to enjoy the slow life in the fast-paced, relax physically and mentally, and live leisurely...
Over the years, Domino’s pizza packaging had become overloaded with generic information that had lost impact with consumers, while the brand mark had become relegated to a small endorsement. Redesigning its delivery boxes in the UK enabled it to become the definitive article again, and this meant taking a bold and simple approach to replace the clutter on the boxes and focus instead only on the brand’s distinctive two-color logo. Since 96 percent of all Domino’s pizzas are sold in pairs, the brand’s pizza combo deal was used as the basis for the new design, with one red box and one blue. The result was an open invitation for sharing that said don’t order a pizza, order Domino’s.
Philippe Starck, originally known for his product, industrial, architectural and furniture designs, ventured into the fragrance industry with the perfume label, Starck Paris. This is a collection of three perfumes—feminine, masculine and unisex. The concept involved creating three distinct and independent designs that would work together—both the bottles and their packaging—to form one sculpture. The fluid nature of the design creates connectivity between the three fragrances, which is consistent throughout all aspects of the collection.
This limited-edition range of traditional Italian tomato-based ingredients was been given a new lease of life, with a blend of past and future through an intricate system of symbols, that not only represent the different types of tomatoes and sauces in the range but that also become a powerful pattern, resonating throughout the entire range. Starting from the original format, the range was adorned with a new glamorous and luxurious feel, and with a high-end gold foil finish contrasting with the ivory silkscreen surfaces.
Designed for gamers with limited mobility, the Xbox Adaptive Controller perfected the out-of-box experience in accessible packaging.Using insights gleaned from beta testers and UX respondents, each element of the packaging and unboxing experience had accessibility front of mind. The company developed a “no teeth” principle, as those with limited mobility often resort to opening packages with improvised movements, including using teeth. Key elements that were incorporated include loops, which are highly proven levers to assist in accessibility, and an open cavity area under the controller, making it easier to remove the controller from the box.
The stand-out factor of this design for our panel was the marrying of sustainability and luxury. The Air Co.'s mission is to be the most sustainable alcohol brand in the world resulting in the world’s first carbon-negative vodka brand. Through a collaboration with a partner, Air Co. created a reusable and 100% recyclable bottle boasting a minimal design that reflects a modern-day aesthetic with a premium finish. To minimize material usage, the labelling was kept to a minimum and adhered with a custom-made, natural, non-toxic adhesive that allows it to be easily removed so the glass bottle can be kept for other purposes. Furthermore, all printing is fully carbon offset with tree planting in South and Central America and clever label messaging actively encourages consumers to reuse the bottle once finished.
With its crocodile-shaped logo and textured glass bottle, this rum was inspired by its native Cuban land that locals call “Isla del Cocodrilo” (Island of the crocodile). The front label reveals the brand logo and product description using embossing, debossing and hot gold stamping. The back label, in the form of a train ticket, is an invitation to board for a trip to wild Cuba. Each back label is individually numbered, making each bottle of rum unique. With sustainability in mind, the bottle is produced at the nearest glass manufacturer in Mexico, the labels are made from cotton by-products of the textile industry and are affixed by hand in Cuba, and the intricately engraved bottle stopper is made of sustainable cork and wood coming from FSC forests.
Algo-Ritme is a brand whose origins lie deep in the Volta Valley in Ghana where they strive to build a bridge between local African commerce and culture with European health and wellbeing. Through purely naturally cultivated spirulina supplements, the Algo-Ritme brand wishes to position itself as the premium, talk-of-the-town reference in this ever-growing category. ‘Algo’ refers to micro-algae that forms spirulina with ‘Ritme’ reflecting the natural rhythm’s inherent in our body’s wellbeing. It’s these natural rhythms between Ghana and Europe, between spirulina and our health and this brand and its respect for the environment where it is cultivated, that sets the tone for the Algo-Ritme brand and packaging identity. The rhythm inspired wavelength symbol acts as a flexible logo device that in turn helps divide and connect the dual aspect of the brand name. In harmony with the intense deep green brand colour, a Ghanaian inspired ‘Kente’ fabric pattern was also created, interwoven with the wavelength symbol and integrated behind a Volta river shaped organic form. The hot-foil gold brand colour helps accentuate the premium nature of the brand whilst supporting the products unique properties. From display case to refill pot and pouch, the Algo-Ritme brand looks to actively support local communities whilst standing out from the supplement crowd and help transport a touch of truly natural Ghanaian culture across the sea and into our homes.
A mysterious Genever range. The Braeckman family has for approximately 100 years been one of Belgium’s finest genever distillers. Based on only the purest raw material, this juniper berry, grain spirit has formed a fundamental part of traditional Belgian and Dutch beverage culture for generations. After countless years of quality and success, the Belgian genever category was in decline, often overshadowed by the ever growing gin and vodka trends. Realizing fundamental change was needed, the Braeckman family briefed us to totally rejuvenate and invigorate their classics genever range and to leave the old fashioned dusty image far behind. After immersing ourselves in the respected Braeckman heritage we decided to tell a romantic legendary story with each product, each inspired by mythical tales of intrigue and origin. From the family patriarch figure of ‘Old Braeckman’ where it all began to the dark and curious ‘Hen Thief’ who’s midnight movements are a mystery to all. ‘The Blue Pigeon’ is a prime example of how fable meets fact, this eccentric bird who selects only the finest juniper berries for this unique blend. These thick quill ink sketches on parchment labels are accompanied by inspiring cocktail recipes and quirky quotes, designed to attract the hip and trendy to our rich and mysterious genever range.
Klingele Chocolade is a family owned business situated in the beautiful city of Ghent. They’re a leading producer and supplier of healthy and honest chocolates made with respect for people and nature. They are passionate about quality and selecting the right ingredients to bring you only the best. Their organic Belgian chocolates are made with no added sugar because they believe that it’s not the sugar that makes the chocolate delightful, but the ingredients. It’s in nature where they find their inspiration to deliver you the most delightfully wholesome chocolates. Our brief was to redesign their existing Green Dream - Chocolates range with a focus on the pleasure of treating yourself, guilt free. We turned their former baseline into a real brand name and utilised ‘Chocolates from Heaven’ to transport us to a world of pleasure. The dreamy surreal illustrations create an imaginary world that allow us to dream of ‘heavenly’ flavours. Every detail is designed to bring a smile to your face, inspired by our world famous Belgian surrealistic painters like Magritte. The tactile wrapper and hot-foil finishes enhance the feeling of craftsmanship, honest ingredients and premium quality. Our messenger dove brand mascot and stamp like label, convey a delicious chocolate message, sent straight from heaven. We don’t know about you, but we’ve definitely got our heads in the clouds.
Share your dreams Natra Jacali is a world renowned and respected player in the business of high quality Belgian chocolates. These master Belgian chocolate makers were looking to make an unforgettable impression on the international market and prestigious food-fair competitions by developing an innovative pralines limited edition assortment. Our challenge was to create jaw-dropping wonder and surprise through the development of a premium chocolate creative platform, the packaging identity and pralines themselves. Inspired by the often hypnotizing desire for chocolate, we invited consumers to travel inside our delicious dream-world, that opens to a surreal but intoxicating taste experience. This immersive experience begins with the opening of our deco Dream lady face-shaped assortment box, where we dive deep into her dream-world where pralines are discovered, almost camouflaged in its depths. In this extraordinary hidden world, consumers are invited to explore exciting flavors such as yuzu compote, lavender, gin and rosemary or even macadamia or pistachio. These captivating chocolate pralines are also decorated with our designs using innovative ‘mold-printing’ techniques. A limited edition where deep desires truly come to life and a product promise reflected by a chocolate experience that is a thing of fantasy. A sweet dream you never want to wake up from.
‘Duvels’ Design, Heavenly Taste! Once again, a dream has come true to be honoured with the opportunity to make an impact on a truly iconic and world-renowned Belgian brand such as Duvel. Duvel as we know is the flagship brand from the Duvel Moortgat independent family brewery, whose almost 150 years brewing expertise has helped establish this exceptional Belgian specialty beer as an unmissable part of real Belgian culture. However, despite this legendary status, Duvel as many other beer brands has felt the increasing pressure from an ever growing and competitive market, which displays an overwhelming choice for beer consumers today. Feeling the squeeze, the brand felt it was the right time to undertake a refreshing brand makeover, that would enable Duvel to remain contemporary and relevant in today’s ever evolving beer market and to ensure a connection with newer and younger generations of beer lovers.
A ‘personality’ branded range of pots and pans. Jeroen Meus is a famous Belgian chef, passionate about food and bringing the concept of cooking in an inspirational and approachable manner to the people at home. His no-nonsense rock’n roll attitude, his hilarious one-liners and his unstoppable drive make him one of the most loved personalities in Belgium. We were asked to create an identity for his new range pots and pans which could reflect this unique personality. So we created an iconic brand image of Jeroen in its purest form, a black stamped stencil portrait illustration on a honest craft paper background. We visualized Jeroen in a way everyone knows him, with his everlasting smile, his nonchalant hairdo and his roguish glance, evoking his rock’n roll attitude and easy going way of life. In his own words we then let his character do the talking, using his typical humoristic one-liners to bring the news to pack in an eye-catching and iconic manner. Communication is key, his voice is his brand! This branded emotional approach, the bold rough typo and the black and white graphics enriched with flashy fluo colour details on craft paper, make for an outstanding design in a category dominated by traditional ‘what-you-see-is-what-you-get’ packaging. Who’s up for a “wok around the clock”?
Zoutman is an independent Belgian family firm, specialised in producing and processing (sea) salt. For a specific retail range ‘Marsel’, containing nature's best sea salt, they asked Quatre Mains for a new straightforward design. First, we refined the Marsel brand, creating a modern logotype and allowing the fisherman’s boat the space it needs. By placing the boat on top and adding a brand communication baseline, we created an immediate link to the salts origin. A playful, marine stripe design shows us the difference between the salt types. A grungy white wooden look reflects the experienced craftsmanship Zoutman has displayed for many years. A simple design whose strength is in showing only what is truly necessary. Less is more.
Niamh Authentic World Bakery. Niamh is a new player in the world of bread and baking mixes. They create high-quality baking mixes inspired by the world’s great cuisines. They are always in search of new flavours to let their consumers explore their own creativity, trying breads with endless variations. Niamh asked us to create a branding and packaging design for their new ethnic range. Niamh's brief for us, was to primarily create a baking concept that tells a story of origin and authenticity. They wanted a home-baking, innovative, qualitative look and feel. Travel the Baking World Our idea was to present Niamh as an authentic world bakery. As every nation has its cultural traditions and personality, Niamh provided the platform that celebrated those unique bakers and their characters. Sharing the same purpose around the world and honouring their ethnic & traditional baking recipes. As we travel we experience an eclectic range of diverse flavours & scents, creating memories and enticing the taste buds wherever we go. Niamh brings the world we experience elsewhere, back home. For each pack we personalized the product origins through an illustration of a local Italian, Indian, Russian,…baker. A quirky character that proudly presents their country’s authentic specialty. As home baking is fun, so is our approach to the ethnic aspect of this packaging. Bring those world flavours back home and try out some Indian Naan, Italian Focaccia, Russian Blini’s or Turkish Pide. Because after all, homemade food is twice as good!
Omer stands for 5 generations of brewing traditions whereby not only the craftsmanship but also the family name has been passed down from father to son. From 1892 the name Omer has been synonymous with quality, with the words ‘Omer Vander Ghinste’ integrated into pub stained glass windows, becoming a classic icon in the Belgian beer world. In 2020 Omer wished to treat their loyal consumers with an outstanding new Omer glass and matching packaging. Each glass manufactured as a limited edition with the packaging feeling like a true collector’s item. The box shape was purposefully inspired by the iconic Omer glass. Silver detailing and a purely branded stained-glass-inspired closing sleeve, give this collector’s item an exclusive, desirable image. For true Omer connaisseurs ;-)
Bite to Fight for a Fair Income! Time for a fresh wind to blow through Oxfam Fair Trade. A conscious decision was made by our client to reconnect with their roots and reawaken their passion for positive activism and meaningful change. Reality shows that current fair trade efforts are not sufficient, with still many farmers in developing countries, living in poverty, unable to make a fair income that supports a fair standard of living. Using the re-launch of the chocolate bar range as a platform to help re-address priorities, Oxfam wishes to reset a higher standard of commitment that hopefully other fair trade brands will follow. Go that Extra Mile! Our approach was one of effective activation at shelf. We used the packaging design as a campaign slogan to help bring a strong, clear, positive message that crystallises for consumers how their purchase helps benefit others less fortunate than ourselves. Priorities of normal chocolate product communication were completely reversed so as to open the way for our slogan to shout-out as loud as it could. We employed a poster style typographic approach, coupled with that tear-away effect that you often see in street advertising so as to reveal the real chocolate underneath. Supported by a solidarity icon and fresh, impactful but natural colours, these packs are designed to make an unmissable statement. So as to help better articulate our commitment to fair trade for farmers, we utilised the inside of the pack to tell the real story behind the promise. Every little helps.
Adventures for Little Foodies! Many brand stories begin with a consumer dilemma. As many parents will tell you, getting their little loved ones to experience new tastes and textures can be quite a challenge. The sooner you start the better, however a child’s delicate palette can be sensitive to taste sensations and parents are often discouraged to help their child try something new. Our client understood this dilemma first hand and always dreamt of bringing a brand and product family to market that empowered parents by providing adventurous taste experiences, tailor-made for little foodies at the beginning of their mealtime explorations. Storytelling at the heart of all creative brands. To provide a powerful platform for this brand to grow, a story needed to be told. Therefore in order to tie together the collection of new taste discoveries with this parent child relationship, the wide world of Sienna & Friends was created. The brand name encapsulated the brands main character and her desire to share the multitude of flavour adventures she’s collected during her journeys. Through travelling the world and making many friends along the way who also wished to share their inspiring recipes, this story forms the foundation of the product portfolio. From adventurous spice-mixes to super tasty sauces, from surprising jams to comforting soups. This plus feel-good snacks, olive oils, healthy porridges and fun pastas. A world of aromas, textures, tastes and flavours, each with their unique origin and each accompanied by a playful friend. Introducing the likes of Chica, Tomatina, Canella, Herbie and little Coco, Sienna and her many foodie friends create a playful community of fun loving characters to charm the hearts of parents and children everywhere. Take a journey around the pack. Our approach to the packaging identity was simple. Each product had a story to be told and a journey to be explored. Supporting the travel tag inspired branding and product info, we illustrated each design with delightful characters and invite consumers to travel around the pack, following a recipe trail of discovery. Product family diversity is balanced with branding unity, working together to provide a brand building platform that makes a real consumer connection and helps bring our clients dream to life. “Every bite is a memory and the most powerful memories are the first ones.”
Once again, we teamed up with Unilever on the development of the new packaging design of the great Algida classics. Never before have we felt so daring as in this project, and so the unique and inimitable Cremino, Croccante, Fior di Fragola, Liuk, Lemonissimo and Bikini packs have been coloured red for the first time, regaining visibility both in bars and supermarkets through consistent and recognisable redesign.
How can we win the trust of today’s parents without losing the authentic charm of a historic brand? By restoring to the packaging that embracing, joyful tone of voice that connects witht the senses and was once evoked by the symbol of the baby with the quiff, through a fresher and more creative packaging design, able to communicate the positive values of the product in a simple and immediate way.
Provence, Japan, Turkey. Three countries where ice cream is interpreted with colours and flavours unique to the world. Three inspirations for as many single-flavour cups signed Carte D’Or. Three opportunities to convey these places and flavours through a delicate and sophisticated design, in pure Carte D’Or style, yet with an extra touch of originality.
Italy’s best-loved ice cream never ceases to surprise us. This time it does so by transforming its most iconic part, the chocolate tip, into a unique and mouth-watering morsel. The brand & packaging design, together with an effective copy, tells the love story between Cornetto fans and its legendary tip with a prestigious and elegant style.
Reverse has created the visual identity of a new high-end beauty brand, born from the unique expertise of a professional eye care professional. Lashivia is the line designed by Sara Vecchi, Master in permanent makeup, influencer and TV personality, produced by Unilever Italy. This was a challenge that has seen us take care of every part of the project: from naming to design, from communication to point-of-sale materials.
Librottiglia. The creation of a brand through two great passions, reading and fine wine. Two great pleasures, wine and reading, come together in a project capable of creating an innovative wine-literary experience. Developed in collaboration with leading wineries, Librottiglia is the first book-label project to contain a story matched, in narrative style and literary genre, to the wine it accompanies.
Challenge Baby hygiene is very important, but how to explain this to small kids? While bathing babies often get upset and start crying. So how to reduce parent's headache about this sensitive process? Solution More than anything, children love to play. Akio is a Japanese-style bathing tool that turns bathing process into a fun and interactive game. Parents can play with children attracting their attention with an interesting package. The removable kimono will surprise a toddler, grab their attention and change his or her attitude to a bathing process.
We created the brand identity and packaging for Cyrano Armagnac, inspired by the legend of Cyrano de Bergerac. The famous french play written in 1897 by Edmond Rostand is based on the real life character from 17th century France.The design features Cyrano's sword within the Logo which is written in a blackletter style, still popular in 17th Century France. Supporting descriptive font Garamond also takes its influence from 17th Century French typographer Jean Jannon. Other details include an illustration of the Sun representing the 'Sun King' Louis VIV who was the french monarch of the time of Cyrano de Bergerac. ​
The Henderson's range of ciders from the Kent cider company offer a range of traditional ciders. To communicate this traditional aspect the packaging is inspired by different areas of Victorian design. The toffee apple takes inspiration from old circus posters, the Elderflower is inspired by botanical book plates and the Spiced cider models itself on Victorian elixirs.
Armagnac is a grape-based spirit with a 700 year old history and is produced in the region it’s named after – Armagnac, in Gascony, Southwest France. Rabastas is distilled and bottled in Gascony and is inspired by one of the region’s most famous legends, the musketeer d'Artagnan and his fellow adventurer - his horse Rabastas. Great enjoyed straight over ice or in cocktails, the branding shows Rabastas with d'Artagnan in his profile, symbolising the perfect mix.
Shepherd Neame has an established history of producing award winning lagers. They identified opportunities to extend their portfolio into the very top end of the lager market and produced an ultra premium lager. Cinque, five grain premium lager, combines Shepherd Neame's brewers’ expertise with the finest quality ingredients, to offer this high end complex lager from Britain's oldest brewer. Brewed with five different grains, a smoother beer has been created with a more complex flavour, making it unlike any other lager.
Sing Gin is a family-owned gin. The founders live in Kettlesing village deep in the Yorkshire Dales. This ‘area of outstanding natural beauty’ inspired our gin’s elegantly uplifting character and the Sing name.Sing Gin’s brand identity was inspired by the local UNESCO world heritage site of the Studley Royal Water Gardens. Here, you can find a small temple reflected in a tranquil lake and it was this that is represented by Sing’s central shape and stunning gold and blue colour palette. At the top of the temple, a gargoyle with botanicals woven into his hair and beard stands guard. A screen-printed tree-line design then wraps elegantly around the bottle and uses translucent ink to reflect the qualities of the water in the lake.
'The Marksologist' is range a premium collection of ready-to-drink cocktails from Marks & Spencer. Created to the highest mixologist standard they are designed to replicate the in-bar drinking experience of a 5-star cocktail bar. To communicate the authentic cocktails, the provenance and history behind each recipe has been highlighted within the designs. Each label is decorated with subtle details, stories and recipe suggestions.The consumer is also encouraged to shake or stir the cocktail and finish with a suggested garnish and serve in the correct glass. The designs contain a mix of beautiful embellishments. Embossing, de bossing, hot foiling, high build screens, premium inks and die-cut labels can be seen within the designs. The bottles were chosen for their cocktail shaker silhouette then powder coated to protect the contents.
Troo's mission is to make people as passionate about gut health as they are. There is growing evidence that shows how fundamental gut health is for us to live a long, happy and healthy life. Our gut health can have a huge impact on our physical and metal health and well being. Learning more about gut health has inspired the creators of Troo to create a range of gut healthy food. Their first products will help you to get off to a gut-healthy start; delicious award-winning granola packed with natural ingredients - gluten free, low sugar and high fibre. Our array of characterful birds of paradise encapsulate the vibrant, fun, colourful and healthy nature of the brand. Troo Granola, Porridges and Tea can be found in major supermarkets and health stores. It is also the first Granola to move to completely plastic free packaging.
Whistler’s Storm is the newest alcoholic tea brand to hit the market. Their liqueurs offer something new and exciting; a unique, flavoursome pairing of two quintessentially British pastimes: tea drinking and drinking…Sand Creative were briefed to communicate the heritage of the tea with an impactful design. Taking inspiration from the brand's name ‘Whistler’s Storm’, the visual solution became clear - a playful and beautifully illustrated ‘Storm in a tea cup’.
The Yowler conducts the centuries old ceremony of wassailing, where bad spirits are driven from the orchard and good ones are welcomed in. At dusk a cup is shared amongst the gathering crowd to celebrate the new blessed crop of apples. The Kent Cider Company's Yowler is a dark and fruity, sparkling apple cider celebrating this blessed crop. Sand Creative worked with the Kent Cider Company to widen its consumer base, by creating a new cider that would appeal to a younger, more discerning drinker who wanted an alternative to the main stream offerings. After the successful launch of Yowler 3 more ciders were created that each celebrate a different pagan festival. The designs are design deeply symbolic and inspired by the pagan wheel of life, ancient traditions, seasons and celebrations.
The hourglass range, emblematic object of the house patented and created by the agency in 2012, sets an innovative vision of what perfumer and artist can mean, as is it made of eclectic inspirations and reshapes the home fragrance category. This reissue renews the poetic promise to make perfume and time interact through a new way of perfuming one's home, with an ever more exclusive design. Each of the six scents now has a unique silhouette or finish for their glass refills. Its cold-diffusion technology, delivers the perfume notes through ingenious wicks that are now multiplied to expand the diffusion.
Through telling staries great and small, diptyque demonstrates its desire to create History here. To make a contribution to the history of perfume, or to take a playful approach to the art of perfuming the skin and thus invent new techniques. Just like its fragrance collection, in which each scent is born of a poetic dialogue between an illustration and a perfumer, imbuing a drawing with a unique aroma, the idea for this brand, which considers itself to be both "perfumer and artist," was to imagine new ways of wearing perfume. ln so doing, diptyque continues the quest for innovation that began 10 years ago, in order to offer its customers consistently inventive and meaningful experiences. Just like its three founders-an interior designer, a designer, and a painter-diptyque is the story of different perspectives whose interactions resulted this time in a collection of prêts-à-parfumer. Blending the unique perspective that the house's artists bring to perfume with a new medium of expression: what if perfume, invisible on the skin, were a physical abject? Combining this notion of tangibility with the perspective of a team of designers who define new ways of wearing perfume using motions familiar to fragrance levers: what if perfume were an accessory? What if tattoos became perfume? Translating this vision with the perspectives of artisans who create ingenious materials that absorb and amplify fragrances: what if perfume were fa bric? What if perfume were ceramic?
The ICE box was designed as a block of ice, whose facets represent both the crystals and the seven organoleptic facets of XO cognac, which are revealed to the taster as the ice cubes are diluted. Closed, it contains the "fire" of the cognac. Once opened, it can be used as an ice bucket, with the tongs placed under the bottle, and kept as an object in its own right. This creation also represents an innovation from a technical point of view. All facets and opening elements are integrated. The two parts of the bucket are interlocked by the continuity of the inner facets (male and female) on the edges. It is a real partnership between the brand and the agency for the development of this project.
A surprising twist on the traffic sign, Arrow is a metallic arrow-shaped case embossed with the name of one of the 29 cities in the collection. Each destination, which echoes one of the house's great commercial epics, figures the distance separating it from the crayons in Reims. With this surprising, customizable facade, the result of a complex assembly, Servaire&Co is pushing back the limits of packaging and seizing the opportunity to transform a simple animated packaging into a real souvenir box, a customizable decorative collector's item.
The building block design of the new BIO+ brand logo provides a degree of light-hearted energy and, in combination with the bright and lively colour palette, has helped boost the brand to become far more modern, cheerful and approachable. The significantly larger and distinctive shape of the brand logo brings confidence and ensures instant stand out and recognition on shelf across all categories – amplifying the brand name to simultaneously strengthen the proposition. Designing the brand logo as a stand-alone icon on pack provides the necessary flexibility to work across a multitude of categories; adapting the colour of the logo to aid range and variant navigation and avoiding the need for additional colour codes, and therefore inks, on pack. The clean white wooden background and uncomplicated product photography align with the straightforwardness of the brand and the naturalness of the products, helping to communicate honesty and purity as well as giving the brand logo space on pack for additional stand out. Having created the strategic design for a core of 26 sku’s ready for a roll out across over 350 sku's, we also designed a Print Ad and a selection of POS materials for use in store to help further amplify the impact of the new look and feel for BIO+.

Breaking free from category conventions, we helped Unilever’s Knorr to democratise and elevate the modest wrap - making the products more accessible and more relevant for broader occasion use. Celebrating the natural colours of the vegetables which dominate the design, the white surrounds of the illustrations are used to make them ‘pop’ and reinforce the immediacy of the differentiation. The use of the classic farmers market wooden cart as a flexible holding device across the range brings a degree of charm, honesty and authenticity to the products. Wrapping the design elements, including the variant name and brand logo, inside the transparent circle which showcases the product helps unify the design assets on pack and gives cohesive strength to the communication. Our design for Unilever's Knorr Veggie Wraps was awarded bronze in the 2021 Pentawards global packaging design competition.

Nomad wines are easy to transport, open and use - a structure that serves as a cup, not just a can. Taking the staple aluminium soda can and re-designing the lid provides consumers with a more authentic product and user experience; the wider open surface allows the wine to breath as when served in a carafe. Both the brand name and packaging design are influenced by the intended user groups; millennials and Gen Z’s with a passion for the outdoors. The tag of the lid and compass pointers are colour matched to the wine variant to provide navigational cues. The graphic design of a line drawn map and matt finish provides a grown-up and gender neutral look and feel to attract the adventurer in us all.

Ever Bean challenges category norms by encouraging consumers to reappraise the modest bean - a fantastic source of protein, fibre and vitamin B for health conscious snackers. Using the crisp and flavour ingredients as a backdrop, the humble bean is projected forward with pride and in celebration - a nutritional snack without compromising on taste appeal. Each variant offers an exciting mix of flavours, taking inspiration from different food cultures around the world - all of which have iconic bean based dishes embedded in their DNA. Somewhat reminiscent of an artist's palette, the unique design layout is supported by bold, vibrant and lively packaging colours to further secure stand-out on shelf.

It was important to create a packaging design that mirrored the simplicity of the recipes and one that would support the naturalness of the products. Our design is clean and uncluttered to both support the product message and also achieve stand out on shelf. This was a huge step for Knorr but by giving the brand identity space on pack we were able to maintain strong recognition. Our choice of illustration style further supports the simple naturalness of the products — it’s wholesome yet vibrant, modest and beautiful. Taking inspiration from the chilled juice category, we used a shrink sleeve to amplify freshness cues — using the language of another category in both format and printing techniques to innovate and inspire change within a traditional one. The smart integration of the illustrations with the transparent windows brings a new level of authenticity to the products, used on both front and back of pack. The new range design is bold, iconic and beautiful — allowing the brand to surprise and delight consumers with new easy to use and convenient meal solutions.

Color Me Up’s recycled structural packaging comes in a shade of natural skin tones, representative of broader consumer ethnicity and allowing for pairings of hair colour to compliment different skin colors. It’s a colorful world after all - a message which is reinforced on the top of the tube packaging, celebrating differences in terms of both skin tones as well as hair colour choice. Navigation is made simple with the cardboard ribbon colored hair pieces attached to the inner tube of the packaging, providing consumers with a large color reference in store and supported by a clear variant number system. The consistent use of the red lips on pack serves as both a visual reference to a face for added stand out on shelf, as well as a globally recognised symbol of strength, power and pride.

Carton is a highly renewable material with a relatively low eco-cost; it can be recycled 7-8 times before it loses its integrity and therefore its value. Brands of course need a canvas in which to distinguish themselves and communicate with their consumers on pack, but the use of ink printed on carton and paper material significantly reduces its sustainable benefits. ‘White is the new green’ conceptual packaging design innovation imagines an ink free carton packaging format, using embossing to maintain brand communication and to amplify the brands sustainable credentials. During manufacturing, die cutting and embossing happen as part of the same process and so no additional step or change to the line set-up is required. In addition, this ‘cleaner’ packaging design and use of white itself becomes a strong communication cue in terms of supporting the product’s proposition, a cleaner pack for cleaner laundry — simplifying the design to help amplify the impact. By removing the need for ink, we can enhance the consumer packaging experience and help brands to navigate the circular economy maze. 'White is the new green' was awarded silver in the 2021 Pentawards global packaging design competition. *This conceptual design innovation exercise has been conducted by SGK in partnership with Packadore Collective under their own initiative and is not representative of a commissioned assignment by Omo brand owner Unilever.

Re-energising a much loved icon, we helped Unilever’s Unox Cup A Soup to restore their energetic and cheerful personality on pack to strengthen brand appeal. The mug maintains its hero position on pack to guarantee brand recognition and provide effective shelf blocking, but has been given a more modern look and feel using an illustrative style with white surround for additional impact. Providing differentiation through the use of energetic background colours to improve variant navigation is supported by the placement of the flavour names on top of pack to avoid being hidden on shelf displays. The ingredient designs on pack have been paired back for a cleaner look and feel, balancing the brands playful tone of voice with a degree of authority by using a combination of illustration and photography.

The bluebird, also called Sialia or more commonly the bluebird, is a North American bird known for its beautiful, brilliant blue plumage. The story goes that in the middle of December in the seventeenth century, a terrible cold fell on the Ellesmer regions in the northern Canadian Arctic archipelago. A cold so terrible that it left little chance for the living species that populated the region. Seeing the junipers die one after the other, a band of bluebirds decided to save the last berries of these endangered shrubs by making a long journey to more fertile lands.  The journey began. After several months of exhausting flights, and after seeing green landscapes where life was flourishing, the birds decided to stop. They are now in Burnley, Lanchshire, England. Dropping the berries they had carefully carried in their beaks to the ground, nature's magic worked and from the berries grew juniper trees, the like of which no one had ever seen in the area. A local distiller, enamoured of the bluebirds and the treasure they had brought back, decided to distil the berries into a unique gin. And so Blue Birds Gin was born. Burnley locals even say that on some winter evenings, the Sialia can be seen flying majestically.
Doburoku, also known as Nigorizake (meaning "cloudy"), is an unfiltered sake made according to ancient methods. This sake, little known by the general public, has the particularity of being very sweet and not very alcoholic. Its consumption remains very marginal in the world.
El Libertad is an adventure consisting of 4 chapters. The story of an adventurer who finds himself working in the Dominican sugar cane fields during the colonial era. Immersed in the happy and painful memories of his past, he starts to drink more than he should to escape his daily work. As he sinks deeper and deeper into the recesses of his soul, he gradually resurfaces and overcomes his demons to emerge stronger, having gained a better understanding of himself. A difficult climb, punctuated by delirium tremens, which will finally lead him to find peace and true happiness in the present moment.
Great Days is a branding project built around an original typographic design. The challenge for the studio was to create an image that was both strong and unique in order to break the codes of the industry. The illustration was done by hand in order to keep a certain spontaneity and bring a human touch to the brand. Using the strong symbol of the red rose, translating passion and love but also character, thorns. Between traditional Victorian style and modern graphic design, Great Days aims to be a bridge between the generations and addresses both the quincagenarian lovers of coffee liqueurs and the young epicureans wishing to discover new flavours.
The real almond of Provence A passion, from father to daughter. The story begins in the heart of the beautiful Plateau de Valensole. With love and gratitude for the beauty of Provence, Pauline Jaubert is the 4th generation to continue the family's passion for lavender and almonds from Provence. Since her childhood, she has been bathed in the sweetness of the Provencal nature. The taste for excellence and a job well done are her fundamental values and characterise the spirit of the family business. Today, Pauline works in close collaboration with her father Jean-Pierre and manages two shops where the family products are sold: almonds from Provence, lavender, honey and natural cosmetics.
Founded in 1991, Inbracell operates in the automotive sector producing electric accumulators under the Excell brand, being today the largest battery manufacturer in the state of Rio Grande do Sul and one of the largest in Brazil. It was noticed the need to restructure the brand so that it would become more striking in the consumer's mind, since automotive batteries are remembered only in unusual moments, not in everyday life. Therefore, in order to make Excell a stronger brand within the segment, restructuring of the positioning, visual identity, product architecture and packaging was carried out, taking the company to a new phase.
La Birra is a craft brewery from the city of Caxias do Sul (RS/Brazil), on the mountain range area. The brand was born as a test in 2015 and quickly became a reference in the beer scene, being today one of the largest breweries and bar chains in Rio Grande do Sul. At the time when the brand started its expansion project, a strategic repositioning work was carried out, resulting in a new and large brand universe, including the standardization of its identity system to guide the opening of new bars and the structuring of packaging to reach the national scene with the entry of its products at points of sale.
A micro-entrepreneur opened her chocolate shop to work with what she likes most: chocolate preparation. Before coming to StudioBah, the company already had an identity, but it wasn't representing the essence behind the business. Therefore, the brand sought to position itself, professionalize its product and also create a classic image, inspired by traditional chocolate shops. It was seeking, also, strategies focused on its main products: Nutella Straws, Gingerbreads and Bonbons. Therefore, the work begins with the brand positioning strategy and unfolds into a set of packages consistent with the business intentions. As a result, the new identity and new packaging became a turning point in the brand's life and allowed it to assume a professional character, transcending the atelier walls.
The brand Olivas da Lua ("Moon's Olives") would officially present its olive oil to the market and, for that, it felt the need for an impactful packaging that would give the consumer the feeling of having a rare product in their hands. Therefore, the work should bring in small details the strength of a high quality oil. The brand name was the inspiration for the construction of the project, where the Moon expanded to a large, bright starry sky, which came to life through the holographic paper in contrast to the dark tone of the label. This artifice provided a new dynamic to the label experience, as the iridescent effect of the material pops out in different ways depending on how the bottle is handled. With this, the packaging project provides the consumer an experience with the product that goes far beyond the taste.
Pavioli is a traditional company from Rio Grande do Sul, founded in 1968 and specialized in the production of fresh pasta. A brand that is part of the gauchos' memory, associated with different moments in people's lives. In recent years, the company has gone through a generation transition process and needed to rebuild itself in the market. In this scenario, it has become living proof that large industries can also reinvent themselves. From a dive into the brand's history, a strategic repositioning and a brand and packaging redesign was developed. As a result, a new brand and a large set of packaging were presented that recall the history and essence of 52 years, paving the way for new memories of a great company.
Devaneio do Velhaco (Old Rogue's Daydream) is a brewery and bar in Porto Alegre / RS. The business' idea began literally in a dream: in an imaginary conversation with his grandfather Salvador, one of the partners received the mission to open a brewery in the family's old house in the historic center of the city. Living a moment of expansion, the brewery began to bottle its beers to introduce the brand in other states of Brazil. Therefore, it was necessary to develop a packaging project that would expand and continue the brand experience outside the pub, the main brand touch point with the public until that moment. So it was born the Old Rogue's label, a packaging designed to represent the concept behind the brand and respect the needs of a business that recently completed its first year since the opening.
Yuper was born with the idea of "menstruation without taboo" as its embryonic concept, believing that women deserve much more, especially when it comes to their health. Seeking to transform the way society deals with menstruation, the brand promotes reeducation and freedom of speech on the subject. In a context in which females have learned to feel shame and even disrespect their bodies, the project directly contributes to promoting the revision of concepts and habits around the menstrual period and delivering informative content about the female universe. The company sells products such as cups and menstrual discs that collect menstrual flow in a way that is much healthier for the body and, through consistent communication and clear positioning, Yuper encourages women to take their leading role in the relationship with themselves, being the central motivation of their choices for a lighter life around menstruation. The conception of the branding work starts with the positioning strategy, unfolding in name, tone of voice, visual identity, and extending in touchpoints that verbally and visually materialize the purpose of the brand.
The gourmet shop ‘Bon Fromage’ wanted to direct its business towards e-commerce and improve the packaging of its star product: cheese selections to share. The graphic design is inspired by the different shapes. The combination and sum of the pieces results in a print that becomes a powerful ‘visual key’ of the brand and allows the development of a multitude of brand supports such as bags, stickers and wrapping paper. The solution mixes natural and austere materials, such as kraft cardboard, with luxurious finishes, such as stamping.
Brands with purpose and social design are the protagonists of the Build your brand campaign with which Avery Dennison presents its new range of sustainable labels, R Collection. The campaign develops nine packaging concepts for nine different beverages. Avery Dennison invites you to join a revolution where small gestures can make a big difference. Build your brand is a call to action to create responsible brands.
The thief is the policeman, the lion is the hunter … Chocolocuras is a game, humor and fun. A design that changes only if you turn the tap. Two characters exchange their bodies and their heads to create a new and different one. A different pack for a competitive category.
Conceptualization and design of El Corte Inglés Masterbrand. The Spanish brand wanted to reposition the image of its private label through a new communication strategy. The objective was clear: to evolve towards a more emotional communication closer to consumers. The new El Corte Inglés brand seeks to generate links with the customer and connect with consumer's lifestyle, while reinforcing values such as quality and trust, inherent to the brand.
Bio is the new ecological range of El Corte Inglés. A concept fone background color and a system that allows, through color, to make the differentation among several references of each product family. A packaging concept that has a strong presence on the shelves while giving dynamism and allows the easy recognition by the costumer. Bio put a smile on cereals, vegetable drinks, vegetable creams … to talk to consumers with a closer and renewed tone.
Conceptualization and design of El Corte Inglés Selection Masterbrand. The awards and recognitions universe inspire the brand asset of the new premium brand of El Corte Inglés. A proposal that combines gourmet, traditional and denomination of origin products under the same packaging architecture. The proposal articulates the design through a transversal band that divides the pack into three parts and serves to organize all the information and creativity of each category. Based on this architecture and the definition of the Masterbrand, small families of products are designed.
Lanzal embodies love of the sea, a concept that pays tribute to fishing, product quality and respect for sustainability. Lanzal’s goal was to present itself in the retail with a modern brand that would transmit quality and expertise, and that would be able to connect with today's consumer. The history of the brand served as inspiration to create the packaging concept. Lanzal is a Galician company that fishes, processes and trades frozen seafood and fish. Its large experience, the quality of its products and its commitment to sustainability have been the points on which we have created the new image. Lanzal's packaging concept focuses on the naturalness and quality of the product.
A life dedicated to the sea is a life full of experiences, stories and adventures that give character and personality to its people. ‘Los locos de la bahía’ (The crazy men of the bay) is a tribute to those people who devoted themselves entirely to the sea. This range of wines has three different characters that transform to lend their image to each of the bottles of wine. The illustration style, the ‘old school’ tattoos and the surreal theme are the keys to build the personality of this line. ‘Los locos de la bahía’ is a Spanish brand born on the Basque coast, specifically in the bay of Plentzia, close to Bilbao.
All types of love have a place in Love is love, a packaging concept focus on diversity. A tribute that serves as recognition and gives visibility to all types of couples, through a series of illustrations where the geometry of the figures and the color stand out .Love is love is part of Build your Brand, the campaign with which Avery Dennison invites people to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.
There are more than 1.3 billion blind people in the world. Only for your eyes, aims to raise awareness of the reality of this group. A packaging concept developed exclusively in Braille for a cold brew coffee drink. The characters are represented by an serie of raised dots made with screen-printed ink and screen-printed varnish. Only for your eyes is part of Build your Brand, the campaign with which Avery Dennison invites you to join a revolution where small gestures can make big changes. Build your brand is a call to action to create responsible brands.
Conceptualization and design of Viñas Altas Masterbrand, the winery private label of El Corte Inglés. The family of Viñas Altas includes 10 different packaging concepts under the same visual arquitecture, one for each Denomination of origin.
Identity and packaging design for the brand of gastronomic souvenirs Young and Beautifood. The main challenge was to turn regular products from the pantry into something extraordinary. Young and Beautifood is an example of happy packaging philosophy, a particular vision of design that combines simple concepts, optimism, full colour and a good storytelling.
Who Cocoa Jones is a chocolate company founded by husband and wife team Naz Khan and Michael Ogazi. Building on the couples’ heritage (Pakistani for Naz and Nigerian for Michael), we devised a positioning strategy for Cocoa Jones as ‘Culture Clash Chocolatiers’. What The swirly CJ monogram we created echoes the mixing of ingredients and cultures, while the branded packaging builds on their positioning by bringing together their two cultures on pack, uniting two patterns — one Islamic and one African.
Who FRAHM are a small family run business who are dedicated to making the most beautiful, technical and detailed jackets on the market. A reaction to mass-market clothing and fast fashion; they work as an online only business, with a pre-order model, where customers buy in advance. Avoiding waste and lowering their impact on the planet they love and respect. FRAHM also speak openly about mens' mental health – with every jacket purchase supporting the charity Mind. What FRAHM tasked us with creating environmentally friendly and memorable packaging for their jackets – something to reinforce their Tough Beautiful mantra. Our solution? Macro shots of UK native beetles – natures tough and beautiful little creatures. Printed large scale on boxes and bags, the beetle idea neatly reflects FRAHM's technical garments that are great for getting outdoors in all weathers. And to remind recipients that FRAHM support Mind – we created a bespoke packaging tape with an 'Open Up' message.
Who Ubiety is a range of luxury skincare and home fragrance products especially formulated to promote wellbeing and mindfulness. The range has been developed by charity Dorothy House Hospice Care in collaboration with Arcania Apothecary, with all profits going to help fund end-of-life care. What We were commissioned to create an aspirational visual identity and packaging for the range. Our solution is a bold, graphic reflection of a moment of indulgence and head space — allowing you to break away from the busyness and stresses of the day. Hand-drawn patterns, by illustrator Rebecca Sutherland, evoke the ingredients and therapeutic benefits of each product.
CHIERE ONE ETIQUETTE packaging is specially designed for CHIERE ONE (a smart food processor) related prefabricated food kit. The packaging is made of paper material that is recyclable and eco-friendly. The modular design enables the package to fit more than 100 different sizes of prefabricated food and meets different customization needs. In addition, the secondary use is an interesting point. It’s easy to fold the packaging into a rack, which can be used to store snacks, magazines, etc. The key visual of this packaging is the circular pattern: it’s not only the brand’s smart ring on the gift box but also the graphic of CHIERE ONE on the inner boxes. Enjoy the convenience of IoT: Consumers can easily purchase prefabricated food by scanning the printed QR code with their mobile phones. Prefabricated food purchased will be delivered in a simple shipping box,then consumers can replenish them into the rack which was folded from the existing gift box. This way extends the life of the gift box and saves on packaging materials.The design team remained committed to providing consumers with the convenience of home life, just like the brand slogan” Live Easy. Enjoy Life.” 
We transformed the humble prickly pear fruit of a local cactus into a significant source of income for rural Latin American women laborers. The project is about economic empowerment and contributes to preserving and appreciating an ancestral tradition. In a world where organic and sustainable food is booming, Las Quinas stands out as a brand dedicated to triple impact food production. With a focus on honey, jams and dulce de leche, this company has conquered the palate of those who love the authentic and healthy. But its purpose goes beyond satisfying taste, as it also focuses on environmental care and the social development of disadvantaged communities. Honouring this premise, Las Quinas set out to rescue the forgotten flavours of the Argentinian lands of Santiago del Estero through the production of five thousand jars of Prickly Pear jam, providing at the same time, a livelihood for the community of Mujeres de La Cañada. Las Quinas' main challenge was to stand out and convey its unique story in a world of connected consumers. The innovative use of Generative Artificial Intelligence and HP Indigo digital printing technology creates a window inside the fruit, displaying bespoke images on each individual label that accentuate diverse views. The designs achieved, evoke the hope for a better future, where the representation of a female hand and the texture of the prickly pear become symbols that reflect the arduous and collective work of the women of La Cañada. To delve deeper into the project's emotional story, we have included an NFC tag that, when scanned, leads to a virtual platform that presents relevant messaging and storytelling to consumers before, during, and after the sale. This approach creates a synergic multi-dimensional communication strategy that enhances the project's impact, transparency and reach. Consumers, via their mobile devices, can easily scan the NFC-enabled labels and access an immersive experience where the full story and social impact of Las Quinas is told, uncovering the secrets behind each jar of jam. The Las Quinas project went beyond the food industry, leaving a significant impact on the lives of a group of women in Santiago del Estero, Argentina. These women, who were previously in a vulnerable situation, found a new source of income and regained their confidence and pride through this transformational project. Their jams, made with authentic flavours from the region, not only delight palates, but also honour local culture and raise awareness of the importance of initiatives that seek a triple economic, social and cultural impact.
How to make the fardelejo, the most traditional riojan dessert, also appealing to young people? La Queleña renovates its brand with a rejuvenated visual language, based on the Arabic origin of its recipe and its principal ingredient: the almond. We achieve a short time to market, we define the portfolio and reach relevant impacts in media in order to speed the product launch.
Miller Family Wine Company launches a new brand to complete its portfolio, a collaboration with a prestigious winemaker (Joey Tensley) who reinterprets the varieties of the vineyard to offer them to the new consumer who is entering the world of wine. Optik is an opportunity to offer a fresh take on the world of wine, highly didactic in its message and with the support of a renowned oenologist and their masterful approach. We provide the aspiring wine enthusiast with a vision through the lens of an expert – an esteemed winemaker who knows these specific vineyard plots inside out and wishes to bring the knowledge and experience they have acquired over many years to the table. An invitation to explore and discover a different reality through the lens of someone who spends countless weeks tending and nurturing what the Bien Nacido vineyard has to offer, through a unique, remarkable presentation.
Concept creation for the new brand, Easy Mixers, which elaborates cocktail bases and pre-mixers to make cocktail-making easy, and its transfer to the packaging. Its developers, leading references in the world of cocktails and mixology, wish to innovate with a disruptive product which professionalizes and standardizes the service, taking advantage of growth and new trends in the sector. To be identified at the point of sale, for the product to have an educational nature, as there is nothing of its kind on the market, and to have to instruct on its use. TSMGO’s involvement has achieved in transferring this philosophy to a brand identity and a brand strategy, allowing Easy-Mixers to exploit its full potential. Easy-Mixers is an approving nod at the origins of the cocktail, a way to revisit a love for classic cocktail.
KANKEL CACAO born with the aim of offering the market top-level gastronomic experiences, based on the trajectory of a figure of recognized prestige (Juan Ángel Rodrigálvarez – National Gastronomy Award). The Bean-to-bar philosophy is simple: to recover the origins and real flavours of cacao, and to return to those unique processes in which no product is the same as another. From the origin of the cacao bean to grinding, through roasting, peeling … To highlight product proximity, a reflection of the artisan origin of producing chocolate tablets that transports us to these terroirs.
Behind a wine is the hand and philosophy of its creator; and that of Saul Gil-Berzal is unruly, rebellious… To escape from dogma conventionalism and return to one’s origins to create wines in the most natural way that reflect the surroundings in which they are harvested. With this premise, we build the concept of Bohemian Viticulture, bringing together all the wines from this small winery and serving as the connecting thread for each of the ranges that make it up. Wines with no tricks, no pretending; bottled moments that transport us to the place where they were born. The intervention of TSMGO has been to give consistency and coherence to this concept in each of its manifestations and to establish a scale across the range.
Bodegas Leda is a winery, belonging to Masaveu Bodegas, whose peculiarity lies in putting the focus on being a producer of "multi-terroir" wines; wines focused on the premium segment, not restricted to one Denomination, but which seek to extract the best from the main wine regions of the area (Toro, Cigales and Ribera de Duero). Against this background, the winery wishes to launch a new wine - an exclusive selection of 4,222 bottles defined by its selection, terroir and minimal intervention. A decision is hidden under the brand name "Guarda"; only an exceptional vintage will see the light, and not all vintages qualify for the “Guarda” denomination. This categorical measure requires the winery to be extremely demanding in its production. From this definition, of what should be exceptional and demonstrate knowledge, we take the helm to construct a meaningful proposal.
Vermouth is currently all the rage, and adults (in the 35-45 age group) recognise that drinking vermouth is a social good, as it encourages relationships and gives a glamorous touch. A social lubricant in increasing demand. Bodegas Salado has a vermouth which does not connect with this consumer. With outdated and depersonalised visual codes, they propose we make it appealing, taking advantage of the fact it is a fashionable, trendy product. At the same time, there is a generational change at the winery, and they want to pay tribute to its origins, both visually and verbally, with a vintage look and feel which transports us back to another time of consumption, in more bar-like environment, enjoying classic tavern surroundings.
At a time when we seek to take care of ourselves and monitor the calories we consume, Kaiku believes that we should not give up the pleasure of a tasty dessert. He proposes us to combine in a product that the variables "pleasure not guilty" will soon launch under the zero kilometer work philosophy. A Greek dairy dessert that seeks to revolutionize its category with an "indulgence" approach for a young consumer who is concerned about eating healthy but wants to indulge. From the conception of the name itself, which will evolve from an initial "moments" to the current "mini", everything responds to a strategy of clear differentiation and self-explanation of yogurt in anticipation of its consumption in an iconic and modern way, premiumizing the product. The proposal emphasizes the core values of this product: - Creaminess. - Taste. - Pleasure.
Moncalvillo Meadery brings the commitment to create a gourmet mead to fruition, driven by three enthusiasts passionate about gastronomy, beekeeping, and oenology; the three pillars on which this project is based. The challenge was to create, through one of the first beverages discovered by mankind, mead, a brand that would synthesise and capture the philosophy that its promoters apply to their own lifestyle project: maximum respect for the environment (Sierra Moncalvillo), sustainability, and the lever of a committed gastronomy based in unpopulated areas as a narrative. The real challenge resided in encapsulating all these meanings in a brand which would explain the experience of delivering such a unique and authentic proposition to the consumer, seamlessly and without gimmicks. After very promising beginnings and with great impact, the Moncalvillo Meadery gourmet mead evolves with new proposals that open possibilities and options to new pairings. Using well-known winemaking techniques, a new range is launched to expand the frontiers of meads: vermouth mead (metheglin), a solera (biological aging system) and a new one, number 6, from high mountains. The adventure grows with these three new references and the power of attraction of this drink with an exotic character is amplified.
Pressumia is the place where the most natural and healthy juices are made. A fertile land of creativity, happiness, energy, harmony, trust, attraction, vitality, and imagination. All the flavour of fruit and vegetables from the nearby orchards and crops, picked at precisely the right time, processed in their workrooms to bring you the best fruit and vegetable juices you can find. People are investing in personal health like never before. The global welfare economy is growing at almost twice the rate of the global economy. We are increasingly concerned about our health and what we consume, at a time when we are constantly seeking instant gratification. Every 5 minutes there seems to be a new fad, treatment, exercise, healthy meal, or app related to well-being. With this purpose, TSMGO participates in the creation of a new brand equipped with an imagery that infuses and envelops each of its manifestations. From the naming, to the brand, to taking it to a captivating packaging that stands out on the shelf, attracting attention at first sight to encourage purchase. Pressumia is a fresh, mocking, almost irreverent call to challenge the big boys, because looking after yourself has its rewards as well as a certain degree of madness. Simple but very natural and cheerful shapes that reflect a synthetic realism which contrasts with the colour of the juices themselves.
Hojiblanca (DEOLEO) wishes to develop its product portfolio, incorporating a superior segment to the mainstream, in which the selection and mixture of oils represents a more Premium approach. The result is the Blends range, with a tool (Taste Code) to help the customer to identify and select flavours. There is almost an oil for each person and for each occasion. The Hojiblanca Masters offer the best Blends. Oils with a personality and a name of their own, fruit of the nuances which emphasize the oil’s attributes, the fruity flavour, the spicy taste, the aroma: Alegre, Pícaro, Bravío.
Vine Roots recalls the handcrafted esthetic of the traditional botanical notebooks used by the vigneron in his quest of finding the essence and rescuing the memory of the terroir. An iconic design which serves itself from the handmade annotations and letterhead motifs to show his creator’s caress and detail. We obtain an iconic wine with a powerful storytelling to complete portfolio.
Aura grows meticulously crafted, world-class cannabis designed for users to enhance their day-to-day experiences. Zenpack and Haptik Studio developed an atypical brand identity, packaging, photography, and a website that offers a modern alternative in a crowded market. Aura offers a fresh approach to cannabis by describing the strains as profiles—Blaze, Roar, Cosmic and Flare—designed for customers to learn more about the effects so they can personalize their experience based on individual goals. Each profile comes to life through vibrant colors, specialized printing, and premium materials, inviting the customer to make a deeper connection with the products inside. The brand needed to reach a new audience while honoring their cannabis expertise. Based in the San Francisco Bay Area, Aura has over 75 years of combined cultivation experience. They knew the rejuvenating power of their plants, but they needed their customers to understand as well. Aura was on a mission to present the finest cannabis in the world as more than just something to consume, but a restorative tool. This unconventional approach would require a comprehensive branding study and industry research. Aura wanted an elegant, sophisticated, and powerful brand identity. From a graphic design standpoint, the main challenge was depicting the “aura cloud” and the four effects, abstract concepts more suitable for words. Aura imagined their brand to be more like a winery with distinct varieties intended for steady enjoyment, one sip at a time. The branding would also come to life across multiple surfaces, materials, and mediums. Once the brand guide was established, Haptik and Zenpack would need to apply designs on jars, boxes, pouches, and the Aura website. Texture, color, and graphics had to be consistent in order to maintain the brand experience across physical and digital touchpoints. The Aura logo is bold, emotional, and distinctive. The logo mark suggests an uplifting movement from an artistic brush stroke. The positive and negative space communicates both energy and calmness, which represents the wide array of products and their effects. The color palette is both functional as product line color codes and emotional as an abstraction for the effects. Overlapping to create new shades of the same color, biomorphic energy clouds flow across the packages, representing the exceptional moment when the customer and product combine to create something new. We decided to use lithographic printing on textured paper for the entire labeling system, covering boxes, cartons, jars, and pouches. This semi-coated substrate provides a vibrant color palette while keeping the surface matte for the foil finish to come alive. More than a throw-away package, the substantial structure invites customers to cherish each item and look forward to the ritual experience. The reusable pre-roll packaging places each joint into its own sleeve, making each precious and protected. Interior textured paper, unexpected hits of gold foil messaging—every detail is intentional and designed to spark joy.
Brooklyn Robot Foundry is a physical space and online platform where children are given the opportunity to learn basic STEAM concepts through hands-on robot-building. They reached out to Zenpack for a rebrand and packaging refresh in order to reach a wider audience through at-home education. Printed with custom robot illustrations, the sustainable packaging solution tells the story of the BRF slogan and approach to learning—“Building fun together”. The packages are eco-friendly, designed for limitless content combinations, and feature built-in tools to incorporate the box into every project. When students sign-up for a remote robot building class, a few days later they receive a bright orange box filled with all the parts, tools, and accessories they need to create a one-of-a-kind robot creation. The BRF team needed packages that were flexible, sustainable, and interactive. With so many different classes, the box would have to accommodate an endless combination of parts, tools and accessories. BRF students were known to get creative with regular cardboard boxes—canvas to decorate, parts holder, flying robot landing pad. Why not create something that fuels their creativity? We started with a complete rebrand, including logos, colors, fonts, copywriting, brand identity, and original robot illustrations. We illustrated six colorful cartoon robots and multiple parts and tools chosen by the BRF team, and then wrote a simple story about the robots collaborating to achieve a common goal. Meanwhile, our structural engineering team designed three main boxes, a glue gun box and a mug box. The illustrations extend to collateral cards, sticker sheets and activity sheets produced by Zenpack. The final box is designed to provide excitement before the class begins. Each side of the box tells a chapter in the story, and each layer offers an activity or directions. Kids are introduced to Bitsy Bot, Pet Puppyborg, Artomatron, Proppy Jalopy, Robo Rex, and Bambino Beast working together—outside on the Brooklyn streets and inside in the Foundry—to build a sign with the BRF tagline, “Building fun together.” We created an exterior sticker labeling system for smooth and efficient fulfillment. The production team sorts through hundreds of designs and thousands of parts when assembling robot kits. They apply a class sticker to the back of each box, which is then covered with an Avery label with variable class information. Since the sticker area is designed into the print, the team only needs to print new stickers when a class or robot is added to the curriculum. Once class begins, students can build their own phone or tablet stand using the existing box and a provided shoelace. The box comes with pre-cut holes and an instruction card from Bitsy Bot. This built-in feature gives students an immediate sense of accomplishment, and the adjustable shoelace allows students to tilt the device forward, transforming it into a hands-free overhead camera for teachers to see their progress. True to the BRF do-it-yourself core, the packaging celebrates ingenuity and facilitates kids to learn while building fun together.
Handcrafted from the cleanest ingredients and materials, the Crown Affair brush, combs, hair oil and towel are a complete set of tools for healthy hair. Such a refined haircare toolkit needed an elegant variety of packaging that maintained brand continuity across materials and printing methods. Crown Affair presented Zenpack with beautifully-crafted products, a strong graphic design language and a distinct color palette. The next step was to create a cost-efficient packaging system that showcased the hair care regimen while presenting a cohesive brand story across a variety of product sizes. For Crown Affair, hair care is more than a daily practice, it’s a meditative ritual to spark joy. The direct-to-consumer company understands that everyone has a personal relationship with their hair and cares deeply about the objects and products they use to care for it. Crown Affair’s products are formulated with the cleanest, most effective ingredients and materials, including combs made using 100 percent plant-based acetate and brushes made from beechwood. Along with brushes and combs, they make hair oil, towels and other products; various sizes but the same level of refinement. This haircare ritual required packaging that encompassed all of these products, a system with unified materials, colors and textures. Tapping into Zenpack’s fabric knowledge and experience, Crown Affair asked Zenpack to produce carrying bags for their brush, combs and towel. Crown Affair was striving for a luxurious bag to match the handcrafted hair products they would carry, something the customers would actually use. The cloth also needed to complement the packaging paper, so Zenpack sourced a textured cotton that was both durable and soft. Once the fabric was chosen, Crown Affair then challenged Zenpack to print their logo within the standard 3mm tolerance. Zenpack’s printing experts spent many hours researching, developing and testing, resulting in an entirely new precision printing process for luxury-quality bags. Throughout the design and development stage, Zenpack approached the products as a single, evolving system. They designed three shipping packages to accommodate the entire line of products, including The Set, the all-in-one healthy hair kit. Each of the three shippers has special inserts to provide custom fitting for each product, and can hold any combination of products. The shippers equip Crown Affair with the ability to quickly adapt to new products without drastically changing the packaging system. And upon delivery, customers are treated to an elegant unboxing experience. Since January 2020, Crown Affair has amassed a devoted home hair care community rooted in daily ritual. A testament to the quality of their products, the company has been featured in beauty publications across the web, including Vogue and Allure, and recent sales are backing up their press. Crown Affair has been instrumental in transforming the direct-to-consumer landscape by listening to their customers, valuing their feedback and providing a truly personal experience, from their innovative approach to hair all the way to packaging.
Drinkworks is one of beverage tech pioneer Keurig’s latest innovations — a machine that uses the company’s proprietary pods to prepare cocktails, ciders, beers, and other alcoholic beverages. They presented Zenpack with a simple brief: Design a package that’s easy for consumers to open. Pretty straightforward, but considering that the machine itself is large and heavy, it gets more complicated. Additionally, multiple components in this package needed to be stored and organized in a secure and attractive way. When Keurig first approached Zenpack, they were on a very tight launch schedule and needed a brand new packaging concept quickly. The first challenge was engineering the outer box to make it easy to open while also securing and protecting almost 30 lbs of products. The machine and other components — like the beverage pods and CO2 cartridge — needed protection, but they also had to display well when the box was opened. Like the Drinkworks slogan claims — “All the drinks without the work!” — the unboxing experience needed to be simple and satisfying. The client wanted Zenpack to create a locking system that was both noticeable and easy to open. Adding to the design team’s challenge, they needed to create the mechanism cheaply and efficiently to stay on the client’s tight schedule. Zenpack’s design team focused considerable time and energy into designing a new locking system made with PP material. The final design easily opens by twisting counterclockwise. The two-sided lock secures the product and reduces the time and number of steps involved in unboxing the product. Most importantly, the machine is well protected by a molded pulp tray that clearly displays all the components. Protecting the product is something that our packaging design services always take into account. After Zenpack finalized the package design, Drinkworks patented the lock design for continued use with this product line. This package design also won the 2019 AmeriStar Award for Household Products from the Institute of Packaging Professionals and a 2019 IDEA Bronze Award from the Industrial Design Society of America (IDSA). Above all, Zenpack helped their client succeed by effectively introducing the new look of the Drinkworks Drinkmaker Home Bar.
Founded in 2015 in Upstate New York, Etain produces carefully formulated CBD and THC products for medical and recreational cannabis users. They offer an innovative and accessible product line—from flower and capsules to lotions and lozenges—out of their four dispensaries located throughout the state. With recreational legalization on the horizon, Etain reached out to Zenpack for new packaging to match their rebrand. The relationship bloomed into a multi-year partnership when Zenpack started sourcing secondary packaging and improving operations, helping Etain present cannabis in a new light. Zenpack analyzed the full line of products, taking note of structural design needs and sustainability goals, eventually choosing SBS paperboard as the primary material for most of the products and wrapped rigid board for the vape pens and batteries. Sturdy and durable, both materials are perfect for high-quality lithographic printing, resulting in crisp lines and colors. SBS takes just seconds to assemble and ships flat to save on transit costs. In addition to SBS packaging, we designed a custom rigid box and cardboard insert for their line of rechargeable vaporizers. To protect the glass jars and bottles inside the boxes, we needed to design interior structures that would prevent vertical movement. Simple solutions include foam or plastic pieces, but customers can’t throw these in curbside recycling; they also don’t align with the brand. SBS was the clear choice as it would allow us to extend brand colors to the inside, print in the same run as the boxes, and keep Etain’s carbon footprint to a minimum. After many prototypes, the structural engineering team created a 2-piece system. The top section secures the bottle dropper while the bottom section creates just enough space between the outer box and bottle underside to prevent breakage. Four center cuts fold down to form a plus sign, like an upside-down castle turret fortifying the bottle from exterior impact. In addition to outer packaging, Etain needed glass containers for their cannabis products. Rather than coordinating between multiple packaging providers, we combined operations to source glass bottles, droppers, caps, labels, and even metal spoons. Each container and component presented a unique challenge. The dropper caps came black, so we custom painted them with a Pantone silver. We spray painted the glass bottle with opaque white to protect contents from UV rays and match brand colors. Working with Etain to forecast their future releases and sales, we consolidated jar and bottle quantities to allow for a flexible and inexpensive lithographic label printing system. We even custom printed the metal spoons with the Etain logo. From bottle to box, a matte finish unifies the materials, reminding customers that they’ve chosen a high-quality product designed to improve their health. This attention to the detail is a crucial feature of our packaging design services. Our quality control managers maintain details like these across all packaging and operations. Every print finish, structure, and material illustrates the same precision and quality Etain puts into their cannabis formulations.
In addition to providing multiple materials and executing production for Fitbit’s high-end product package, Zenpack handled the package kitting service with more than six different materials, reducing costs and sending the product to market faster. Silicon Valley wearable technology innovator Fitbit asked Zenpack to create and produce a high-end package solution for Surge — their high-end product line. Zenpack was tasked with creating a sophisticated packaging design using a wide range of specialized materials including the paper box, acrylic cover, plastic tray, elastic hang loop, and additional accessories, all within budget. Zenpack took a holistic approach to choosing the materials: Each element had to work in harmony with the others so that the final package was secure with a uniform, premium look. By setting up the production line, Zenpack helped Fitbit with kitting all of the packaging material together under one roof. That meant when the packages were delivered, Fitbit simply had to insert the product into the ready-made packaging. In the end, this method saved everyone time and money resulting in a premium packaging solution. Given the diverse materials, the biggest challenge was creating a cohesive, high-end package. Zenpack produced a variety of samples for the client to review before determining the best option. During this process, both materials and structural strength were considered. The size of the package was important too, and the client needed to find a way to reduce kitting delivery costs as well. After several rounds of evaluation and testing with the Fitbit team, Zenpack crafted a solution that not only passed the ITSA 3A test, but also merged more than six different materials in one attractive package format. The folded rigid box with a magnetic lock displays both the beautiful pattern and critical copy that the client needed to include. Inside the box, the acrylic cover elevates the display of the smartwatch and creates a jewelry-like visual effect. The injection-molded plastic holder in the middle of the box secures the smartwatch firmly in place. To ensure the product would display well in retail, Zenpack sourced a strong and durable rope with a base that securely connects inside the box with an invisible attachment. Zenpack’s strong logistics team used software to create a cartonization and palletization system for Surge, which maximized space efficiency and resulted in shipping cost savings for the client. Zenpack harnessed local support in the daily sampling process and provided production feedback promptly to ensure on-time delivery with maximum efficiency. The final result was a high-quality consumer electronics packaging design.
Zenpack collaborated with the world-famous Orchid creation team to produce Google’s “Be Internet Awesome” kits for schools all across the United States. The Zenpack team devoted its resources and production line to support this project and achieved the task of taking the client’s vision from 2D to 3D, plus mass production within one month. The sturdy package is strong enough to contain hefty kit elements including over 20 books per box. Additionally, Zenpack did color calibration for all the printed goods to meet the quality standards of Orchid and Google. Be Internet Awesome (BIA) is a nationwide program sponsored by Google in cooperation with the Parent-Teacher Association that teaches kids the fundamentals of digital citizenship and safety. Orchid requested that Zenpack create a fully customized box and inserts to hold all the published manual books, flyers, tablets, and the branded trophy. The designers only had a few graphic renderings from the agency to work with, and the kits had to be production ready in a month. Zenpack’s design team successfully created the dielines, structural engineering, and materials within a very limited timeframe. Maintaining constant communication with Orchid, the teams collaborated on the final design and brought the client’s idea to reality on schedule. Then Zenpack’s production line helped the client meet their deadline and managed the production schedule from material research to printing calibration and quality control. They ensured adequate structural integrity to secure all the accessories inside to avoid damage during shipping. At its core, Zenpack’s design was a large rigid box with three layers. The first layer contained a tablet, stylus pen, and USB drive. All 20 manual books and posters were precisely organized in the second layer, and then a cover of EVA foam laminated with printed paper secured a Google Android trophy in the bottom layer. The end result was a premium brand packaging design that helped the client achieve their goals.
NVIDIA designed a new tablet that presents their premium GPU to the world. Zenpack helped them create a universal package that allows for multi-language labels and plugs to be swapped out within a one-piece construction. NVIDIA is the world leader in visual computing technologies and the inventor of the GPU used in workstations, personal computers, game consoles, and mobile devices. Before they could release their new tablet, they needed a universal package design for worldwide consumers. Even though the SHIELD tablet line had slight product variations, NVIDIA wanted one package design that could be used throughout the line. When it was time to find a printing solution, Zenpack decided on double black printing on the box to enhance the quality of product image details and text. Color correction helped to accurately present NVIDIA’s trademark green. The production team then set up the NVIDIA-specific production line and equipment to ensure perfect execution of the “Sharp Edge” setup at scale. These consumer electronics packaging design details are crucial when producing in high volumes. NVIDIA needed a single premium package design to be sold in different countries. Each package required multi-language labels on the same package and a singular compact tray to hold region-specific adapters. The design team at Zenpack needed to figure out how to design one tray that could fit all of the components while still looking neat and organized. The tray holds four adapter heads, one universal adapter base, a USB cable in the bottom, and the tablet itself displayed on the top of the tray. Tablet protection was crucial. Zenpack needed to protect the screen from getting scratched without detracting from the customer’s unboxing experience. And they wanted the product displayed in style with sharp 90 degree angles, essential in preserving the brand’s premium look and feel. Based on the client requests, the Zenpack team started by creating several solutions to lay out all the adapters in a more compact way that made it easy for customers to remove them from the box. The team then invested time creating 3D models to find the best way to fit all the components in a single tray and ensure they wouldn’t move during shipping. Once the model was set, the team needed to source and test the right materials, eventually deciding on a thermoformed plastic tray. They also designed the tablet cover and stylus pen packages in the same style as the tablet package with folding cartons, resulting in a unified packaging style across the full product line. Zenpack’s packaging design services and the processes that they’ve implemented were an essential part of the client’s success. When it was time for production, Zenpack calibrated the specific production equipment for the rigid box to automate the “Sharp Edge” style and speed-up the production process. This additional step not only saved time and money, but also ensured the highest quality standards for the large volume of packages.
Olive Oil Jones delivers fresh, geographically specific olive oils harvested from all over the Mediterranean. To keep the oil as fresh as possible before delivery, Olive Oil Jones doesn’t bottle the oil until the customer orders it. Zenpack worked with the company to develop a clever and sustainable system that not only prevents the bottles from breaking while in transit, but also saves time and money. Packaging engineers can relate: What’s the most efficient and sustainable way to ship a glass bottle using nothing but cardboard? It’s the quintessential packaging design challenge; there are even competitions for the best glass bottle box. Due to the company’s specific situation and requirements, Olive Oil Jones presented Zenpack with a unique opportunity to design compact and durable boxes for multiple bottle sizes. They needed packaging for a 4-bottle tasting set, a 1-liter bottle, a 2-liter bottle, and mailers for single-bottle 4-packs. Even though the company ships thousands of liters per month, their team is small. They would need a package that would cut down on the fulfillment process; something so simple to assemble and pack that a single person could fulfill an order in just a few minutes. The challenge became quite clear: Zenpack needed to design an ISTA-tested, folded corrugated structure that could handle multiple bottle weights and sizes while keeping the entire packaging compact, cost-effective, and easy-to-assemble. Sounds easy, right? After multiple iterations and ISTA safety tests, we developed two main corrugated features specifically designed for glass bottles filled with olive oil or vinegar. To our surprise, the ISTA tests revealed that vinegar caused the bottles to break more often than olive oil. The 1- and 2-liter packages slide into a corrugated mailer while the 4-bottle tasting set doubles as the package and mailer. Due to the design parameters and the company’s desire to avoid plastic, we focused on creating a sustainable packaging solution. The packages are constructed with only corrugated cardboard, white glue, soy-based ink, and cotton cloth handles. During the initial design phase for the 1- and 2-liter bottles, we were first inclined to secure them by the long neck and bottom, though we quickly realized the neck was the most vulnerable part of the bottle. Many iterations and tests later, we came up with a triangular structure that would secure the bottle without putting too much pressure on a specific area. The structure also has corrugated layers at the top and bottom with circular cut air pockets, just enough for slight vertical movement and even weight distribution. For the tasting set, we used the same materials with a different approach. The set provides customers an opportunity to sample a variety of olive oils and vinegar in 250 milliliter bottles. Presentation was key. To keep the labels facing upwards, we cut bottle-shaped inserts inside layers of corrugated cardboard. The neck area is cut shallow for additional support, and once the bottles are placed inside, two loose corrugated layers keep the bottles secure.
Located on the heel of the boot in southern Italy, Puglia is a beautiful region known for its vast turquoise-blue coastline, untouched architecture, and vibrant arts & culture. The local economy relies on tourism, welcoming travelers from all over the world throughout the year. In collaboration with the Quabb creative agency, Zenpack created an advent calendar-style package filled with products unique to the Puglia region. After the devastation of the COVID-19 pandemic, the Puglia media department was searching for a way to reintroduce the region to the world. They needed something that would capture the aromas, flavors, and culture Puglia is known for. A dynamic media campaign can go far, but there’s nothing like experiencing a taste of what Puglia has to offer. The final 7-structure packaging, A Week in Puglia, is just a few steps away from an actual vacation to the Mediterranean coast. The packaging introduces the journey with an embedded video tablet leading the audience into the graphic scenery of the week. Each item is contained in a specially structured package with a unique unboxing experience. Simone Lacono’s abstract topographical landscapes span each surface as guests wander from one Puglia delight to the next. After initial concepts, we needed the products in hand to complete the structural design and testing. Working with the Italian government, customs agencies across the globe, Puglia tourism, and our Quabb creative partners, we coordinated the delivery to our rapid prototyping studio in California. Corrugated cardboard was the most versatile and durable material for protecting the wide range of products. Sustainable and plentiful, corrugate lends itself to inexpensive, rapid prototype packaging, and eventually, the final box structures. We engineered five structures for the advent-calendar packages, a paper-wrapped LCD tablet with charging port, and a rigid box outer structure. Creating an advent calendar structure for such large objects was challenging; we wanted to conceal the surprise while making sure each box was easy to unwrap when the day comes. A 4-sided sleeve was our best solution as it allows for crisp, vibrant printing while maintaining the weeklong, 5-senses journey theme. On the opposite side of the sleeve, we printed product stories and special instructions such as the proper olive oil tasting technique. With every layer, the structural and graphic design come together for a prolonged and satisfying unboxing experience. We tapped into our high-end packaging design services to deliver a much needed boost for the Puglia region.
When online pharmacy Roman Health needed packaging to preserve customer privacy, they came to Zenpack for a comprehensive packaging strategy. Roman approached Zenpack with a specific packaging need: Sleek packaging that would securely and safely transport medications while preserving the recipient’s privacy. Roman is a digital healthcare clinic for men that offers virtual doctor visits and mail-order prescription deliveries for millions of patients. The Zenpack team had to solve for a number of challenges associated with direct-to-consumer startups and telemedicine. First, Roman was bringing a completely new brand to market, and a big part of their brand is building trust by preserving customer privacy. While privacy was a high priority, the packaging structure and materials had to support the Roman brand identity. Zenpack’s packaging had to balance a bold brand against minimal, subtle markings that wouldn’t draw attention or announce the contents. As with many projects, the initial packaging plan ended up having costs that were too high to scale. Zenpack had to find a way to create high quality packaging at a lower cost. And as a fledgling startup with a lean team, they didn’t have experience with the complicated logistics of inventory and tracking. Like many new ventures, there was uncertainty about volume. Zenpack had to create a plan for providing the right number of packages without a clear sales forecast. Zenpack’s supplement packaging design team created a strong, sleek box with a full-color wrap based on the artistic vision of a partner design agency. It fit perfectly with Roman’s contemporary aesthetic. Zenpack’s design team took it a step further and created a PET internal cover on the packaging. It helps keep the product in place, and adds to the unboxing experience, while also allowing for another opportunity to add a logo and brand copy. After experimentation and a few rounds of testing, Zenpack’s team found the perfect adhesive viscosity to make it a fully effective panel. Roman opted to bring in Zenpack’s operations experts to provide guidance on both the design side and the packaging logistics solutions side. With their combined decades of experience in high-end packaging design, they provided expert advice based on Roman’s specific needs. Due to an uncertain order forecast, Zenpack worked closely with Roman’s fulfillment team and offered various shipping options to make sure their factory got the right number of boxes at the right time. The result: fewer backorders, less lag time, and happier customers. After first launching in November 2017, Roman experienced fast growth, with revenue multiplying by 720 times in the first three quarters of 2018. Their services are making a real impact on men’s lives with over a million telemedicine interactions in the same time period. Now Roman customers experience a unified brand experience from first click to unboxing. Strong branding in every aspect of customer experience has helped propel Roman’s rapid growth. After designing and producing a premium packaging solution in a timely manner, Roman Health achieved their growth goals and secured angel investor funding.
The Zenlock Child-Resistant system is the first all-paper rigid box solution in cannabis packaging. No stranger to cannabis packaging, Zenpack has been collaborating with California cannabis companies for the past few years. Thanks to our clients and friends in the industry, we became aware of the 2020 California deadline requiring that all cannabis products must be enclosed in Child-Resistant packaging. Once we understood the legislature, we immersed ourselves in the world of child-resistant packaging. We talked to our clients, analyzed samples and familiarized ourselves with testing procedures. The results were clear: too much plastic and too many overly complicated CR mechanisms. Our three design requirements also became clear. We were determined to create packaging using only recyclable materials, we wanted an elevated product presentation, and we needed to build a flexible CR system to accommodate diverse and specific needs for cannabis products. Currently, most child-resistant mechanisms on the market are physically and cognitively difficult to operate. While inhibiting children is the goal, physically challenging packaging can affect broader accessibility. In response, we designed human-centered packaging featuring a mechanism that is sensitive and discrete without being physically taxing. After multiple prototypes with simple 2-part opening sequences, we landed on the final Zenlock system that balances graphics and mechanics to be intuitive for adults yet impenetrable to young hands. The system is designed for key categories in the cannabis industry and easily expands to new product needs. We strategically placed the mechanism and instructional graphics so that the entire box can be used for branding with high-quality print finishes. The rigid box also provides structure and stability, giving weight to the premium goods inside. And every Zenlock box is constructed using post-consumer recycled paper—the industry’s first sustainable CR rigid box system.