Anya Hindmarch brings her signature googly eye to Boots

Anya Hindmarch brings her signature googly eye to Boots

features
health & beauty packaging

Anya Hindmarch partners with iconic health, wellness and beauty retailer Boots in a dynamic concept store celebrating the brand’s history and heritage

Anya Hindmarch partners with iconic health, wellness and beauty retailer Boots in a dynamic concept store celebrating the brand’s history and heritage

British accessories designer Anya Hindmarch has partnered with iconic health and beauty retailer Boots on a limited-time concept store that brings together design, heritage and everyday essentials in a playful, contemporary way.

Echoing the aesthetic of classic apothecaries, the store’s exterior features Boots’ signature blue-and-white palette, arched wooden windows and vintage 1970s-inspired signage. Inside, the space pays homage to Boots stores of the past, with retro tiling, crisp white coats and dispensary-style packaging creating a nostalgic yet modern retail experience.



Step inside to find the limited-edition Anya Hindmarch X Boots everyday essentials range, fusing the dependability of Boots' trusted formulations with the fun of Anya Hindmarch in a dedicated collection of eyes-adorned lotions and potions, designed to bring a little joy to your bathroom. From shampoo and conditioner to hand soap, each piece is created in collaboration with Boots and available in very limited numbers, at accessible prices, for the duration of the store only.

This collection incorporates Boots trusted formulations with recycled materials and sustainably sourced packaging, all designed to be affordable and accessible for everyone.


“This is a truly iconic collaboration for me – Boots is part of the very fabric of the UK. The chance to play with, and ‘Anya-ise’ everyday toiletry essentials has been the most fun project. I hope it will animate bathrooms and bring smiles to people’s mornings in January, when we will all need a lift. Our village wouldn’t be a village without a Boots…”Anya Hindmarch


For more information on the design, visit Anya Hindmarch's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!