midday studio adds some much needed sparkle to the world of protein

From paddles to pedals, reps to steps, Betta are here to empower every kind of active lifestyle. Light, crisp, and packed with 15g of protein, their sparkling sodas are made with all-natural fruit juice and nothing artificial, offering a refreshing alternative to flat, fake, heavy protein shakes.

Midday's brand creation goes big on fizz, bringing the product's sparkling personality to life in a never-still world of bubbles. A fluid word-mark sits at the centre of a never-still 3D world of bubbles, capturing constant motion and energy.

The packaging avoids literal fruit cues typical of the soda category, instead drawing on the visual language of sports performance. Labelled cans introduce tactile contrast to the premium finish, while bold colours deliver strong flavour recognition.

For more information on the design, visit midday studio's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!