OCORO by Misos Design Agency turns everyday soap into a bold graphic experience

The agency designed OCORO with the intention of breaking the visual codes typically associated with soap—those that often lean toward the natural and ethereal. Instead of following the logic of purity and neutrality, OCORO introduces a vibrant visual system where energy, colour, and graphic structure become its own language of identity.

The project translates the duality of day and night into a dynamic visual narrative: Diurno awakens with warm and active tones, while Nocturno dives into cool and deep shades. Both coexist within the same system—not to imitate the product, but to amplify its sensory experience.

Formally, the proposal is built upon a rational grid that contrasts with expansive visual gestures—drops, gradients, tonal transitions—that evoke movement and vitality. This tension between structure and flow defines OCORO’s identity: precise yet emotional, geometric yet alive.

For more information on the design, visit Misos Design Agency's website or follow them on Instagram .

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