Caleño is a non-alcoholic spirits brand rooted in South American celebration and heritage, brought to life through vibrant, expressive packaging by Toro Pinto

Time dances. It doesn’t wait. Caleño comes from South American rhythm, the kind that travels through the body before it becomes a thought. A brand built for nights that want to stay open: colour, music, presence. A dancer appears in brushstrokes, caught mid-move. Not a logo, not a symbol—just motion caught on paper. The palette is unapologetic: pigment-forward, warm, alive. Rhythm, held.

Caleño is a non-alcoholic spirits brand rooted in South American celebration and heritage, founded by a Colombian woman and tied to her family story, with inca berry as a defining cue running through the brand’s world.

The work was to reintroduce Caleño in the UK and EUR with a more current, festive presence, while keeping the iconic blue as the one constant.

Toro Pinto kept the blue and built a brushstroke-led system that introduces an abstract dancer in motion, then clarified the range into Light & Zesty and Dark & Spicy, using palette and packaging cues to signal the shift from daytime ease to night-time energy, finished with small on-pack cues that keep the experience moving between both expressions.

For more information on the design, visit Toro Pinto's website or follow them on Instagram .

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