Ice cream packaging turns flavour ratios into a visual identity
CO+LAB's concept for no° demonstrates how packaging can become both an information system and a memorable brand identity
CO+LAB's concept for no° demonstrates how packaging can become both an information system and a memorable brand identity
Designed as a composition, no° transforms layered ice cream into a visual identity where the product itself becomes the main design language. Instead of relying on illustrations or decorative graphics, the packaging visualizes the actual structure of the ice cream, turning flavour composition into a clear and memorable system.
Each gradient band represents one real ingredient, while the printed percentages reveal its exact proportion inside every bucket. The result is a package that communicates the product honestly and directly, allowing consumers to understand the flavour blend before opening it. Every visual decision is based on the recipe itself, making the packaging an extension of the product rather than an additional layer placed on top of it.
The design system is intentionally minimal. By reducing visual noise, the colourful gradients become the primary identifier across the entire product range. Different flavour combinations naturally generate different compositions, creating a flexible identity that can easily expand without losing consistency.
Every gradient corresponds to a single flavour. Together, the layers build a visual representation of the ice cream, allowing each ingredient to remain visible while contributing to the complete composition.
The percentages communicate the exact balance between ingredients. Instead of simply listing flavours, the package explains how they interact, giving customers a more transparent understanding of every recipe.
By translating product composition into a visual language, NO. demonstrates how packaging can become both an information system and a memorable brand identity. The design removes unnecessary elements and lets the product speak through colour, proportion and structure, creating a packaging experience that is as honest as the ice cream itself.
For more information on the design, visit co+lab's website or follow them on Instagram .