We've teamed up with the Museum of Brands in London to bring a selection of award-winning British packaging designs from Pentawards 2025 to their Branding Britain exhibition

We're excited to partner with the Museum of Brands in London for its latest exhibition, Branding Britain, featuring a dedicated Pentawards display showcasing some of the UK's most outstanding packaging designs from the 2025 competition.

Launched on 4 June and running until October 2026, the exhibition explores how Britain's identity has been shaped, expressed and shared with the world through branding, design, culture and innovation. Visitors can discover iconic objects, stories and brands that have helped define Britain's global reputation, from Yorkshire Tea, Marmite and Burberry to Greggs, Dr. Martens and Cadbury.

At the heart of the exhibition, the Pentawards display celebrates the creativity, craft and innovation driving British packaging design today. Visitors will have the opportunity to see award-winning work from leading agencies and brands, including  Johnnie Walker Blue Label Ice Chalet by Bulletproof , Tanqueray No. TEN by Design Bridge and Partners , Hendrick's Watering the Whimsical Watering Can by Boundless Brand Design , Hotel Chocolat and more.

Alongside the Pentawards showcase, Branding Britain highlights the people, products and cultural moments that have shaped Britain's creative identity, from pioneering designers such as Vivienne Westwood and Paul Smith to iconic brands, music, sport and innovation.

Whether you're a packaging designer, brand enthusiast or simply curious about the power of design, the exhibition offers a unique opportunity to experience some of the best British packaging design alongside the brands and stories that continue to influence audiences around the world.

Find out more and get your tickets here !