SOFIA extravirgin olive oil by Rosario Lo Iacono design
Sofia: an intimate gesture that becomes a product identity. A label that begins as a father's dedication to his daughter and translates into a visual sign.
Sofia: an intimate gesture that becomes a product identity. A label that begins as a father's dedication to his daughter and translates into a visual sign
The design of the label takes shape directly from the bottle, following its curves and enhancing its particular shape. Graphics is conceived as a natural extension of the object, built in dialogue with it. The soft, overlapping forms define an essential composition, inspired by primary and natural elements, without ever resorting to explicit representations.
The choice of a hammered card introduces a tactile dimension, capable of evoking the physicality of the earth and the authentic character of the product. On this surface, a subtle intervention of glitter crosses the label connecting the two parts of the composition, as if to evoke a puff of earth. The glossy paint parts emerge discreetly, creating a delicate dialogue with the opacity of the paper.
Surface, light, and matter thus become an integral part of the sensory experience, completing a project that combines personal dimension and formal research in a sober and lasting balance.
For more information on the design, visit Rosario Lo Iacono design's website or follow them on Instagram .