A minimalist packaging system that elevates herbal bathing rituals into a refined, modern self-care experience

The Brief

Toorm is a brand that offers natural healing herb pouches - bath infusions designed for bathing rituals. Toorm intends to offer a modern variant of an antique way to therapeutic self-care, focusing on quality and sustainability.

The Creative Concept

For the branding, Toorm seeks to appeal to its customers' desire for wellbeing and relaxation, which lies at the very core of humankind. A high-end and sophisticated product, in a niche market. A current adaptation of a centuries-old practice, introduced to today's market with a focus on local and organic sources. Putting the customers' needs and wellbeing above all else. Toorm's goal is for the user to embark in an immersive experience through the product, which in turn would generate customer loyalty.

Naming

The name Toorm comes from "turm" which is a way to refer to herbal tea. In this case, it's transliterated into a double-o, to make it sound smoother (in line with the feeling of self care, relaxation and wellbeing that the product gives the user), and also to make it more relatable to a wider and more global audience.

Logo Design

Toorm's logo is black and white, in simple and minimalist typography and style, to complement the packaging which is also not overcrowded with shapes nor words. It encompasses a simple and ellegant approach to enhance that feeling of relaxation and clear headedness that bathing with Toorm's pouches would imminently nourish within the customer's imagination.

The Result

As a result of its branding and packaging, Toorm becomes a boutique style product available for virtually any demographic. Its elegance, simplicity and smooth visuals appeal to the customer's visual imagination in order to project in their minds the scene of the actual moment when it's used, and the feelings it fosters - absolute, deep relaxation.

For more information on the design, visit Non Gravity Creative Agency's website or follow them on Instagram .

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