Silke Bochat is a Design Executive with +15yrs of international experience in complex, large FMCG and non-FMCG corporations such as Colgate, PepsiCo, Vodafone, Mars and Beiersdorf and an outstanding track record of award-winning, highly performing design leadership approaches and brand designs, brand experiences and innovations.
For more than 10yrs, Silke is focusing on transforming organizations through design (at scale): implementing, integrating, leading and scaling design and design teams and weaving in new capabilities, technologies and work(force) models vertically & horizontally into business (e.g as part of Marcom, Marketing Excellence Programs). As a strategist and system thinker at heart, she envisions the future of design (value) for ambiguous organizations, scales teams up from task, to project, to x-functional, system-thinking programs and platforms of tomorrow, up to the level of rethinking organizational architectures and flows e2e and CX-led based on a design vision, framework & roadmap (incl DesignOps) delivering towards an overarching 5yr business strat plan.
Silke builds on a highly diversified experience having worked at both, corporate and agency side, in headquarters and regions, reporting to functions from R&D, Marketing, Marcom to Supply Chain, working on global multi-billion icons as well as small local brands, on mono product and multi-layered complex portfolios, leading design throughout the entire process from FEI to production. She has studied at the KISD Koeln International School of Design Germany and the Instituto Superior de Diseño Industrial, Havana Cuba. At Colgate, she currently elevates the EU AED team and sparks and drives the Global Design strategic transformation framework to integrate and elevate the company’s Design IQ. Prior, she was transforming and leading PepsiCo’s Eastern Europe Design Team and won the Design Management Europe Award for implementing design at the organization Beiersdorf whilst being one of two women behind NIVEA’s iconic Rebranding.