A 1989 graduate of National Institute of Design, Ahmedabad, Ashwini is the co-founder of Elephant*, India's largest independent integrated design consultancy with offices in India & Singapore.
She has done award-winning work for global brands in diverse segments. Some of the awards include Global ReBrand 100 (USA), Worldstar (Germany), & Asiastar (Singapore) for Packaging Excellence, A’Design Awards (Italy) and Best of the Best at CII Design Excellence.
Ashwini was invited by Rockefeller Foundation to participate in Global Social Impact workshop and by Danish Design Association to form the Copenhagen Co-creation Manifesto. She has lectured across more than 20 countries including ICOGRADA Design Week, Business of Design Week and International Design Congress.
She has been jury at Cannes Lions (France), Global ReBrand 100 (USA), The One Club – Young Guns 16 (USA), Spikes Asia (Singapore), Design for Asia (HK), Kyiv IAF (Ukraine), International A’Design Awards (Italy), Design for Change (India) & Kyoorius Design Awards (India). Ashwini was Jury President at the recently concluded D&AD Awards 2019 in London. As a key member of The Design Alliance Asia consortium, Ashwini has edited Colours of Asia book published in Hong Kong that was awarded Design for Asia Special Culture Award by the Hong Kong government. She has written over 50 articles on design that were published through a column in a regional publication that reaches over 10 million readers.
Ashwini is the co-founder of The Collective, an initiative by women creative leaders to create safe work-places for women. She has been speaking on gender & inclusivity at various platforms; most recent being “Leading from Behind” & “Women in Data Science” conferences in early 2019. Impact magazine has recognized Ashwini among 50 Most Influential Women in Media for five consecutive years. She is also on Campaign India’s A-List. Ashwini mentors start-ups through “Nurture” initiative of TiE and from the advisory board of Indian Institute of Management CIIE programme. She is also mentor to the Vedica Scholars Programme. She is on the Advisory Board of School of Design, Pearl Academy.