Helle Rasmussen is a Sr. Creative Manager at The LEGO® Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication.
Helle’s creative energy comes from spotting untapped potential and nurturing new talent: “As creative leaders, our job is to create the space for inspiration our teams need in order to feel empowered to deliver beyond the brief.”
She’s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO® Group’s global launches – from concept generation to campaign development, packaging, and kids’ animated content. Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.