Joss Ramel
Joss Ramel
Packaging Solution Manager
UPM Raflatac

UPM Raflatac is labeling a smarter future by developing innovative and sustainable labeling solutions complemented with world-class service. As one of the world’s leading producers of self-adhesive label materials, we supply high-quality paper and film label stock for consumer product and industrial labeling through a global network of factories, distribution terminals and sales offices. We employ around 3,000 people across 40 countries and are a part of UPM – The Biofore Company. Premium labels for wine, spirits & craft beverages.

Our labels are used across a wide range of end-uses – from pharmaceuticals and security to food and beverage applications. Especially in the competitive wine and spirits industry, it’s all about the brand and how it is portrayed on the bottle. Brand owners from microbreweries to leading global producers compete for space on crowded retail shelves and this is where labels play an important and visible role!

UPM Raflatac can help create eye-catching wine and spirits labels that provide a powerful edge in attracting consumers. We offer a wide variety of coated, uncoated, textured, and metallized papers and films, as well as holographic, foil, and non-metallized filmic label faces. Our labelling solutions also include water and ice-resistant materials as well as tailored solutions where we can work together with designers and brand owners to develop the perfect label.