The Pentawards Festival, London

This 22-23 September 2022, Pentawards hosted a two-day design festival packed full of global design leaders, headline speakers, panel discussions and unrivalled networking opportunities.

Here's some highlights of the event:

Festival speaker line-up included:


What was discussed?

The overarching theme for the Pentawards Festival was 'Design: Where next?’, as we took stock of the last couple of years and heard from world class experts on where design is and should be headed to next.

Across the two days, the sessions were split into these 3 key themes, helping attendees navigate the current issues, solutions and latest innovations in design.

There was also cross-industry inspiration sessions from design experts from outside of packaging from industries such as architecture, digital, film, automotive and more.

The Science Museum

Set within the cultural heart of London, the Pentawards Festival was hosted at the Science Museum in South Kensington, founded in 1857. Nearby you can find the Victoria and Albert Museum, as well as the Natural History Museum, and it is a short distance from London's iconic Hyde Park.

The IMAX cinema

Our speaker sessions were hosted in the IMAX cinema. Following a major revamp, this IMAX cinema is one of only two screens in Europe to feature both the IMAX 70mm film projector and a next-generation IMAX® with Laser 4K projector.

The Flight Room

This was the main Festival area, where guests were able to mingle over food and drinks, and also be where we hosted our networking sessions and exhibitors.

Networking at the festival

One of the most exciting aspects of the festival was the opportunity to network and socialise across the two days.

This was hosted in the Flight Gallery, which was be the main networking space hosting complimentary food and drinks for attendees throughout the event.

Meet The Brands: All Out Networking

Throughout both days, there was an exciting opportunity to meet with global brands in the main networking space at the Flight Gallery, including representatives from Colgate-Palmolive, Nestlé, Diageo, LEGO, PepsiCo and Microsoft.

Explore the latest product innovations

Also in the Flight Gallery, our partners showcased the latest product innovations in design, helping to inspire and guide attendees in their next design project.

The 2022 People's Choice Award

Introduced for the first time ever in the 2020 competition, the People’s Choice Award gives our worldwide audience the opportunity to vote for a winning entry from a selection of shortlisted works.

This year, the voting took place at the festival, where guests were able to see and discover more about the shortlisted packs on display. 

Up against 10 shortlisted entries Heights by Pentagram, UK has been crowned 2022 People's Choice award winner.



We are proud be part of London Packaging Week – a series of four events bringing a new, sharper focus on packaging development for the capital’s key luxury and FMCG markets. The event is a unique new meeting place for packaging designers, technologists, and suppliers in the capital and a must for London's packaging community.