The designer crafts a packaging that celebrates ordinary experiences through illustrations and storytelling

An Ordinary Day is a non-carbonated fruit and tea beverage brand inspired by the quiet moments that make life beautiful. The drink is refreshing with a subtle sweetness, so I wanted the brand to evoke the same feeling- soft, comforting, and nostalgic.

The idea was to celebrate ordinary experiences: cycling with your thoughts, reading under the sun, waiting for the late bus, or sharing a walk in the rain. Each flavour captures one such moment through illustrations and storytelling.

Shweta developed the brand from the ground up, including the naming, logo, visual identity, packaging, and illustration system. Each flavour features a unique illustration and a short narrative, creating an emotional connection beyond the drink itself.

The packaging uses soft cream tones, playful colours, and hand-drawn illustrations to give the brand a warm and storybook-like personality.

The result is a beverage brand that transforms everyday moments into memorable experiences. An Ordinary Day reminds us that life doesn't always need grand adventures and sometimes, the most meaningful moments are found in the ordinary.

For more information on the design, visit midday studio's website or follow them on Instagram .

Want to receive monthly packaging inspiration? Sign up for our newsletter!