Following our Gala Ceremony, we're thrilled to reveal the winners of the 2025 Pentawards, the world’s leading packaging design awards! Take a look at the top winners including the Diamond - Best of Show.

Now in its 19th year, the 2025 competition received over 2,000 entries from more than 65 countries across continents. Out of all the entries, over 700 were shortlisted by the competition’s international jury and revealed earlier this year.

Take a look at the top winners below!

DIAMOND – BEST OF SHOW (sponsored by Taghleef Industries)

Tilt, Established

A breakthrough in beauty packaging and the first makeup line to earn the Arthritis Foundation’s Ease of Use Certification. By placing accessibility at the heart of its design, Tilt marks a turning point: packaging conceived for people living with chronic pain, mobility challenges, or low vision from the very beginning, rather than adapted afterwards.

It’s a reinvention of beauty packaging that makes glamour more inclusive — without compromising on elegance or desirability. Every element was reconsidered for everyday ease — from shorter mascara wands that steady the hand and minimise tremors, to silicone-coated surfaces that improve grip, and soft-close magnets that make opening and sealing effortless for users with reduced dexterity.

BEVERAGE PLATINUM 

Johnnie Walker Blue Label Ultra, Johnnie Walker

The lightest 70cl whisky bottle ever produced. This design does more than trim weight: it redefines what luxury in spirits packaging can mean. For decades, heft has been equated with prestige, but Blue Label Ultra proves that true refinement lies in balance; elegance without excess — a bold statement for the premium drinks sector.

BODY, HEALTH & BEAUTY PLATINUM (Sponsored by Paris Packaging Week)

L’ENTROPISTE – MASTER OF DISORDER, Centdegres

Perfume packaging has long been bound by codes of refinement, symmetry, and allure, but L’ENTROPISTE thrives in disruption. Centdegres imagined a radical fragrance house that celebrates chaos as its creative currency, producing a visual and structural identity that fractures traditional perfumery tropes. Every detail works to destabilise expectations: from layered, deconstructed graphics to asymmetry that suggests both disorder and liberation. The result is not just a container for scent, but a provocative design concept that positions fragrance as rebellion — bold, masterful, and impossible to ignore.

BRAND IDENTITY & CONNECTED PACKAGING PLATINUM

Stella Mccartney x Veuve Clicquot,  Veuve Clicquot Ponsardin

A fashion house renowned for conscious design meets Champagne’s grande dame in a collaboration that fuses luxury with material innovation. The identity centres on a next-gen, 100% vegan leather made from grape stems, translating vineyard by-products into a premium tactile signature. It’s a statement of values as much as aesthetics: craftsmanship, circularity, and brand storytelling aligned in one confidently modern system.

FOOD PLATINUM (Sponsored by Tesa)

Pueblo, Simple Packaging Studio

Cold meat packaging rarely makes a statement beyond utility, but Pueblo turns that expectation on its head. Inspired by the cultural resonance of Spanish village life, the design elevates what was once seen as humble or provincial into a point of pride. Stripped-back, textural, and rooted in heritage, the pack brings authenticity to the fore while challenging stereotypes of rural identity. Pueblo is a design manifesto that restores dignity to “village” origins and reconnects consumers with provenance through clarity and simplicity.

HOME, LEISURE & OTHER MARKETS PLATINUM

Dwell Dripper for Verve Coffee Roasters, Zenpack

Designed to travel as well as it brews, the Dwell Dripper’s packaging takes cues from paper-bag lunches and accessory bags to create a friendly, take-anywhere unboxing. A single-part dieline streamlines production and reduces waste, while the range launches in seven colours with a matching coffee scoop engineered as an extension of the brewer itself—mirroring its angles and radii for a cohesive, durable, and easy-to-use system.

PROFESSIONAL CONCEPTS PLATINUM

AVANCE, Gentlebrand

A limited-edition perfume collection inspired by chess, AVANCE plays with the game’s tension between passion, power, and mystery. The concept translates strategy and symbolism into form and finish, giving each fragrance a distinctive presence while inviting the wearer into a more enigmatic, cerebral world of scent—a visual and tactile code for decoding emotion.

SUSTAINABLE DESIGN PLATINUM ( sponsored by UPM)

Vivomer Dropper, Shellworks

The cosmetics mainstay gets re-engineered from the ground up: a home-compostable dropper that performs like plastic in use but breaks down within 52 weeks, leaving no trace. Built on Shellworks’ Vivomer platform and free of fossil fuels, the design tackles mixed-material droppers that resist disassembly and typically end up in landfill—proving high-function packaging can also be high-impact sustainability.

NXT-GEN, BEST STUDENT WORK

Calentón Hot Sauce, The Logo Lassie (Glasgow Clyde College)

This project created bold, vibrant packaging for a family-owned hot sauce brand, celebrating its Mexican heritage while appealing to Gen Z. Inspired by Mexican textiles, ceramics, and pyramid geometry, the design uses bold typography, dynamic colours, and a contemporary layout. The result is a fiery, distinctive identity that mirrors the sauces’ intense flavours, conveys craftsmanship, and builds a strong cultural connection with a fresh, modern twist.

This year’s Special Awards, which recognise remarkable achievements in packaging design by individuals and agencies, were also handed out during the Gala:

- People’s Choice Award - BOTITO by Tridimage, Argentine

- Educator of the Year Award - University of the Arts London, UK

- Best Newcomer Award - Simple Packaging Studio, Spain

- Design Agency of the Year - Established, US

- Best Use of Embellishment Award - Alongside our Special Awards, we’re also delighted to feature a sponsored recognition, created in collaboration with our partner KURZ. The awarded designs are Extra-Thick Easter Egg Packaging by Hotel Chocolat (Gold), Sentinella by Numeroquattro (Silver), and Zense by Graphic Brands (Bronze).

For more information on the Special Awards winners please see here , and view the full line-up of the 2025 winners in the Winners Gallery !