Pentawards 2025 - 2025 Carrefour x Pentawards Brand Brief

WANT TO KICKSTART YOUR DESIGN CAREER?

Are you a student, recent graduate, or intern looking to build your portfolio and gain industry recognition? The 2025 Brand Brief in collaboration with Carrefour is your chance to showcase your creativity and take your first steps in the packaging design industry!

WHAT'S THE CHALLENGE?

Carrefour wants to introduce the "GIFT BAR"—a special collection of products for festive occasions like Christmas, Easter, Valentine’s Day, and Mother’s Day.

We want YOU to come up with the naming, packaging and overall identity for this new line of products.

Download the brief now and get involved for free!

Download the brief & enter

KEY DATES

13 Feb	Brief entries open
6 April	Brief entries closed
April	Round One results (private) and feedback for shortlisted
15 June	Deadline for edits (shortlisted only)
June	Round Two Results (private)

A Real-World Opportunity

This is more than just a creative exercise – the winning design will be brought to life and produced for sale in Carrefour stores!

This real-world brief gives you a unique opportunity to see your work go from concept to shelf, making a tangible impact in the retail space. It’s also a fantastic chance to kickstart your career, gain industry recognition, and add a standout project to your portfolio.

Get inspired by last year's winner – soon to be launched worldwide in Carrefour stores!