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The Directory

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records: 87
Paris, France
Specialism: Beverages Specialism: Body Specialism: Food Specialism: Other Markets
CA, United States
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Yerevan, Armenia, Armenia
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California, United States
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Valencia, Spain
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Greater London, United Kingdom
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Jaén, Spain
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Victoria , Australia
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Attica, Greece
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France
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Aichi, Japan
CA, United States
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United States
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Cumbria, United Kingdom
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Belgium
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London, United Kingdom
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Iran
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Jaen, Spain
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/, Croatia
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Sweden
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London, United Kingdom
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Vevey, Switzerland
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Saint-Petersburg, Russian Federation
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United Kingdom
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United Kingdom
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The Netherlands, Netherlands
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Hertfordshire, United Kingdom
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Breganze (VI), Italy
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Madrid, Spain, Spain
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Shizuoka, Japan
ShenZhen/Guangdong, China
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Athens, Greece
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Lombardia, Italy
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Netherlands
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London, United Kingdom
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barcelona, Spain
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Tokyo, Japan
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Japan
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Moselle (57), France
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Tasmania, Australia
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London, United Kingdom
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Grande Porto, Portugal
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Guangzhou, China
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Chaoyang, China
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VIC, Australia
Specialism: Beverages
Middlesex, United Kingdom
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Hamburg, Germany
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Shanghai, China
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Aveiro, Portugal
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Italy, Italy
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Bangkok, Thailand
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Belgium
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Lisboa, Portugal
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Moscow Region, Russian Federation
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Netherlands
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New York, NY, United States
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New York, United States
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Kent, United Kingdom
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France, France
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Noord Holland, Netherlands
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Guangdong, China
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London, United Kingdom
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London , United Kingdom
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Rio Grande do Sul, Brazil
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Madrid, Spain
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Somerset, United Kingdom
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Dublin, Ireland
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Los Angeles, California, United States
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Denmark
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London, United Kingdom
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Barcelona (Spain), Spain
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La Rioja, Spain
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Finland
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Cantabria, Spain
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Sverdlovskaya oblast, Russian Federation
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California, United States
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Products

All A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
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records: 194
Coolhaus is the home of the ice cream of your dreams! Inventive, fun and playful flavors and texture combinations delivered with the most welcoming and friendly personality that celebrates individuality. We worked with Mike Perry to bring these magical scenes and flavor stories to life. A party in every pint! We worked with artist Mike Perry to create these "flavor worlds" and adapted this more is more attitude to represent the Coolhaus personality. We created a logotype that was connected, but stood out from the other communications and created a distinct hierarchy of information so the shopper could easily find their favorite flavor, all the while identifying with the personality articulated through the illustrations.
CUT RUM is a premium rum range, aimed at young urban consumers and made from real ingredients with no artificial flavourings. Focusing on the uncomplicated natural ingredients and flavour profiles of the liquids themselves, we created the brand from the ground up to disrupt the expected category norm of pirates and sea-faring, Caribbean stories. With a youthful, edgy attitude and visual aesthetic that instantly communicates its unique and urban nature, CUT RUM has been an immediate success in both the on and off-trade.
F&B commissioned us to design the identity for a rare new colour range created in collaboration with the Natural History Museum. The colours had been inspired by Werner’s Nomenclature of Colour, a reference book used by Charles Darwin, the original sitting in the vaults of NHM. Framing the iconic F&B logo, our design (set across multiple SKU’s) has a unifying hero colour and an explosive “natural” illustration that references the flora & fauna described in Werner’s book and that directly links to the paint colours in the range. There is nothing more colourful than nature.
We were asked by Johnnie Walker to find a culturally relevant partner to co-create a vibrant limited-edition Blue Label release based on the blend’s extreme rarity. We selected and commissioned textiles manufacturer Timorous Beasties as they shared the same craft, creativity, beauty and Scottishness as Blue Label. Working together we guided and adapted their illustrations featuring Scotland’s ‘rarest’ beasts to come alive on the packaging and through the brand’s activation. Producing something that was as naturally beautiful as the liquid inside.
This great little British chocolate company needed their adventurous & joyful brand story to be better told through their packaging. Our vibrant Montezuma’s big M identity playfully invites you to discover a wonderful world of exotic flavours whilst integrating a bit of eccentric British humour, through quirky icons & playful ‘innuendo' naming. We then reinforced Montezuma’s premium craft sustainable ethos by using our ‘Conscious Design’ process to specify eco-friendly packaging across their entire range, making them the first British brand in the premium segment to do so.
Our brand redesign for REAL balanced the brand’s raw, radical and disruptive nature with the refinement of its carefully crafted products and the sophisticated world of the 60+ Michelin star restaurants in which it is now stocked. Working in harmony with the newly introduced full-size Champagne bottle and in a more leading role with the smaller single-serve format. Our bottle labels became our canvas, with each variant’s name and character articulated by a single brush stroke icon, such as the crown for Royal Flush – made from first flush Darjeeling tea, often referred to as the ‘Champagne of Teas’. These are emblazoned over clashing textural colours inspired by the flavour profile of the liquids, representing the bold, expressive and pioneering attitude of the brand that goes into making the sparkling fermented teas themselves. REAL is a brand with something to say, so intertwined into each design in a bespoke hand scratched typeface, are updateable and challenging topical messages that reflect the brand’s activist mentality and help promote positive change.
To create the brand for Israel’s first Brewstillery, literally from the ground up, we built their story, name, product names and visual & verbal identity before executing it across packaging, merch, posm, digital and ultimately their destination home. We balanced their Israeli provenance, the founders’ playfulness and the global aesthetic of craft drinks to create Shevet’s first release of ‘colourful & characterful’ beers. “HOP ON” now, with recent interest from US distributors, this brand is going places.
You might've thought that the perfect soda didn't exist, but that's simply because you haven't yet heard of Perfy. With real fruit, low in sugar, and adaptogens in every can, this is a soda you don't have to feel guilty drinking. With packaging designed by candybrophycreative, this soda can flawlessly combine the old-school vibe with a more modern approach—a juicy take on a soda.
Pixels Australia is a retro inspired arcade centre in Noosa Australia fully Branded and fitted out by candybrophycreative. From sofa design tho counter design the whole brand speaks to the retro meting the modern in a carnival style beach arcade.
By just looking at the label, you would never use the word ‘hard’ to describe SAMA’s seltser, given the soft, rounded edges of the lettering. But that was Candy Brophy’s goal when conceptualizing this branding project. With a face like that—featuring a neon color palette and generally prolonged design—it’s no wonder SAMA Hard Seltzer is getting so much love. The creatively elongated letter A, meant to be pronounced twice, stands out and gives the design a quirky edge.
It is said that India Pale Ale (IPA) beer was born in 1800 in the holds of the ships traveling towards the British colonies of distant India. As the journeys lasted several months, the merchants of the time added generous amounts of hops to the barrels, in order to ensure that the beer would remain fresh. Our friends in the Athenian Brewery decided to embark upon the journey of making a great IPA beer for the Greek beer community, so they asked us to get onboard and brand their latest love project. Creative direction — The unique aromas & the mysterious hazy appearance due to its unfiltered nature demanded an image that would convey its authenticity and bold character in every single touch point of the brand with its audience. After taking a closer look at the culture, history, and myths around the IPA category, we decided that the key elements that we should focus on are Craftsmanship, Journey, Adventure and Hops (the distinctive ingredient).
Retsina is one of the oldest kinds of wine globally, with more than 2000 years of history. Easy to make and to preserve, it was folk’s favorite in ancient Greece and continues to be one of the most popular wines in the country, especially during traditional carnivals and fairs (In Greek: πανηγύρια). But although it’s quite affordable, it seems to lose connection with the younger audience, being viewed as old fashioned and outdated. LIDL, the global discount supermarket chain, decided to re-introduce Retsina to the younger consumers, 20-35, and asked us to give them a hand. Concept The theme of the illustrations is an almost euphoric union between people at traditional festivals (that every Greek can relate to, no matter their age), as well as the strong connection between people and nature in the making of wine. Style Although the imagery of this kind usually falls under folklore, we wanted to give it a form that stretches from antiquity to the present. So we got our inspiration from great festivals of the ancient Greeks that worshiped Dionysus, the god of wine, as well as contemporary painters that transmitted the Greek allegro spirit across the world. Colors The color palette was defined by three major components of the wine itself: the heartwarming yellow of the bright sun, the earthy gray-brown of the vine bark, and the deep blue of the Greek sky. Gold - a color common to more luxurious wine varieties was used for the cap as well as the shadows that highlighted a name of humble origins, to imply the high quality of the wine itself.
Portland-based Bird Creek Distillery came to CF Napa to design their new brand packaging, custom bottle, and custom tasting glasses to celebrate nature and the beauty of the Pacific Northwest. Inspired by the majestic Mt. Adams, CF Napa created a custom glass bottle and matching tasting glasses with a punt in the shape of the mountain. A minimalistic screenprint and paper neck label contained the informative whiskey data, allowing the bottle design to stand out. CF Napa designed 6 collectible T-tops with working compasses and images inspired by the fauna found on Mt. Adams. The tops were engraved with the geographic coordinates to the Bird Creek Meadows, further emphasizing the brand’s adventurous spirit.
As one of the original wineries of the famed Stags Leap District and an American entrant in the historic 1976 Judgment of Paris, Clos du Val is a Napa Valley legend. CF Napa was tasked to consult on the brand’s tiering structure and then refresh the brand logo and packaging--returning the brand to its former status and appropriate pedigree. The new packaging would need to incorporate a more youthful freshness combined with a sophisticated French sensibility to honor the founding family's ties to Bordeaux. The Clos du Val wordmark was refined to be more readable, and their Three Graces icon was redrawn to be more representative of the sculpture on which it was based. Both a positive and reverse version were developed so that the logo could be easily used across a wide range of mediums. The Red Blend, Napa Valley Cabernet Sauvignon and new Yettalil wines used the brand’s historic terra cotta color. For the Estate tier, The Three Graces portrait was accentuated by a debossed frame and accompanied by minimal text to provide the understated elegance of a fine art piece. A handwritten vintage date accentuated the exclusivity of this sophisticated wine.
Following CF Napa’s redesign of the portfolio of wines, Clos du Val returned to CF Napa to develop a new wine club exclusive offering – Bernard’s Cuvée. The release of this limited-edition wine celebrates Clos du Val’s 50th anniversary and the packaging needed to highlight this milestone and honor the wine’s namesake Bernard Portet – Clos du Val’s first winemaker – as a truly one-of-a-kind offering. CF Napa’s scrapbook-like solution utilizes three separate labels, hand-applied over one another to create a collage of historical documents and photographs honoring Bernard, including the iconic 1970s Dodge Charger that he infamously drove up and down the then-rural Napa Valley. The final touch was Bernard’s signature and a limited edition bottle number. The result is a memorable package that captures the unique spirit of Bernard Portet and the early days of what would become Clos du Val’s impressive legacy in Napa Valley.
Coppercraft is a boutique distillery located in Holland, Michigan – a small town originally settled by Dutch emigrants where there is a focus on craftsmanship, pride of work and a passion for quality. CF Napa’s goal was to reposition the brand as ultra-premium by emphasizing the brand’s use of local ingredients and their attention to detail. The custom glass bottle includes messaging about the premium nature of the product. We developed a, “Proudly Crafted in Holland, MI” seal for the label that includes a tulip to speak to the area’s history of growing the flowers. The bottles were all screenprinted with the brand logo but utilize a paper label to customize the bottle for each product. The custom closure is created from natural wood, a material used by local craftsman, and copper, an homage to the copper stills that create the spirits.
Treasury Wine Estates engaged CF Napa to restructure and refresh their powerhouse brand, Etude. A pioneer in the Carneros AVA known for their exceptional wines, Etude’s packaging redesign kicked off with their flagship wine, Grace Benoist Ranch Pinot Noir. This core product’s package needed to reflect the high quality of the wine while providing a design foundation off which the other tiers could build, always allowing for clear differentiation between offerings. CF Napa simplified and refreshed the Etude wordmark script for a more elegant expression of the brand name. Modern fonts, type stacks, and a subtly sophisticated color palette were utilized to give the label a more clean, contemporary sensibility. Color, technical nomenclature, and label hierarchy varied between tiers and created cues that allowed for greater differentiation and respective increases in price perception. Typography elements were debossed for a letterpressed effect and textural interest. A thin double border provided the finishing touch and a call back to the previous packaging. Toothy, creamy paper stock was used as a foundational way to give the brand an elevated, luxurious feel.
Goose Ridge Estate Vineyard & Winery came to CF Napa to develop the name, logo, and packaging for their new-age gin distilled from wine grapes. The gin would initially launch in the Pacific Northwest and was targeted toward Millennials who prefer a lower juniper flavor profile. The goal of this gin was for it to be favored by adventurous mixologists and curious cocktail lovers alike. CF Napa developed the name Feather & Folly to express a free-spirited personality and provide a wink back to Goose Ridge. The tattoo-style illustration makes use of the age-old symbolism of the Garden of Eden and depicts the balance of free will and the folly of human nature through the hidden symbology of the serpent in pursuit of the bird. Key botanical ingredients of the gin along with other flora are woven throughout the illustration. The bright yellow of the label was selected for its optimistic and youthful connotations while providing a fresh fruit-forward flavor cue and an ownable brand color within the competitive landscape of gin.
Nova Cadamatre MW, the first female winemaker in the US to achieve the title of Master of Wine, came to CF Napa to bring her latest project to life. Fiadh Ruadh (pronounced Fay-ah Roo-ah), Gaelic for “untamed wild red deer,” symbolizes her strength, grace, and persistence—which the packaging needed to embody. The label needed to have a high-fashion edginess as well as maintain an ultra-premium Napa Valley sense of luxury. CF Napa captured Fiadh Ruadh’s badass ethos through a modern label design highlighted by sculpture embossed, gold foil deer skulls and antlers drawn by CF Napa. These iconic skull and antlers also provided a subtle connection to the wine’s Stags Leap District AVA. The illustration was duplicated so that one skull and antlers could be viewed straight on when the bottle was turned, but when the brand name faced forward, the two intertwined to frame the brand name and label information.
Blue Ridge Spirits & Wine Marketing came to CF Napa to develop the custom bottle and packaging design for a new high-end French liqueur brand. This sophisticated liqueur created with berries and flowers was named Fleur Charmante, French for “charming flower.” The packaging needed to capture the special qualities of the drink and look beautiful on a back bar without sacrificing the ease of use by a mixologist. Inspired by the name of the brand, CF Napa designed an elegant bottle with petaled facets reminiscent of a flower bud. The thick base and slim profile give the bottle a sturdy structure while allowing it to fit easily in the hands of a bartender. The curves in the glass give the packaging a feminine flair that is echoed in the label – a shape inspired by vintage French boutique placards. The gold details in the label and closure hint to the quality of the premium spirit.
Olde Raleigh Distillery engaged CF Napa to design the logo, packaging and custom bottle for their new distillery and flagship line of whiskies. The packaging would need to reflect the exceptional quality and scarcity of their hand-crafted, small-batch expression, luxury whiskies and evoke the sensibilities of an old school whiskey club. CF Napa created a bespoke bottle inspired by antique crystal decanters. The intricate seal for the distillery and their Whiskey Society membership, modeled after the seals of historic private clubs and secret societies, was embossed both into the metal coin atop the closure and into the base of the bottle. The label’s minty hue and gold foil band formed the quirky final touches to this truly unique brand packaging.
Sonoma Distilling Co. came to CF Napa to revamp the packaging for their line of whiskeys. The goal was to position the brand for growth with a flexible packaging system and strong, consistent brand messaging. Special attention needed to be given to their unique hyper-local focus, while establishing a clear system allowing for product expansion from their core tier into their specialty, single barrel and cream liqueur tiers. CF Napa designed a custom glass bottle with cartouches of the Sonoma Distilling Co. logo, asserting the brand’s quality promise. The previous packaging placed an emphasis on the product name by locking it within the logo – creating confusion over the brand name and complications as the brand expanded into multiple tiers of products. To solve this, CF Napa pulled the product name out of the logo lock-up and utilized one logo across all SKUs. A double-label system was developed with the main label prominently displaying the logo and messaging supporting their status as a Sonoma County, locally produced brand. The secondary strip label organized the product name and SKU-specific information. A color-coding system was developed to aid in product recognition – across tiers all Bourbons utilize a maroon color, all Rye products use a green hue, and specialty items have their own color designations. For the exceptional Cherrywood Smoked Whiskeys, the wordmark received a gold foil treatment, setting these special spirits apart.
West Coast Wine Group engaged CF Napa with the task of developing a new rosé brand called The Big Pink Rosé. CF Napa created an eclectic label showcasing the brand’s belief that life is a flourishing garden – filled with diversity and nourished by love, joy, and friendship. An elaborate scene of flora and fauna framed the label, capturing life’s whimsical, hopeful moments. A holographic foiled diamond encompassed the scene to embody the special facets of life that sparkle – good friends, cherished memories, and great wine. A toast was made around the centerpiece of the label – a rose-embedded crystal ball – expressing a positive outlook on the future.
The new, Maui-based Waikulu Distillery came to CF Napa to design the packaging, custom bottle, and tasting glasses for their brand of agave spirits. The design needed to feel true to traditional tequila packaging while maintaining an authentic Hawaiian sensibility. Inspired by handblown glass bottles used by luxury tequila producers, CF Napa designed a custom bottle with a variable pebble texture. A teal gradient was added to the glass, creating a sense of the sundrenched sky meeting the Hawaiian waters when combined with the hue of the agave spirit. For Waikulu’s logo, CF Napa drew an agave plant rising over the ocean, a symbol that was foiled in copper on the front label and molded into the glass. The distiller’s signature hand-stamped year and batch number added the finishing touches to this package.
CERU is a brand of London based restaurants serving contemporary Levantine cuisine at its freshest and finest. The task was to design a CERU restaurant packaging solution for delivery of fresh or half-prepared restaurant food – cook at home meal kits. The design must be within the existing identity of the CERU restaurant and following brand guidelines. The solution is a meal kit that brings together two things CERU is passionate about – delicious, healthy food and sustainable innovation. As the number of people ordering their food online rises, so do the concerns about sustainability and the impact of food delivery on the environment. Choosing the right meal kit may mean less packaging and less food waste, fewer trips to the grocery store, and a smaller carbon footprint. We use a reusable packaging strategy to tell a story about CERU’s commitment to work more sustainably. The “Cook at Home” range has been designed with the environment in mind, using local suppliers, British produce, and biodegradable and reusable packaging. Each kit comes with perfectly proportioned ingredients, spices, and sauces, helping reduce food waste – and in sustainable packaging. All this aims to make a positive user experience while caring for the planet. The cloths are reusable: it can double as a fashion accessory, a scarf, a tablecloth, or gift wrapping… The project’s promotion part includes project naming and the “Feelgood food” logo, texts and press materials, promo video to present the story online, photography of the packaging and reusable cloth options, and promo materials for social networks.
Quatre Mains, Belgium
Silver, Sweden
Bravis, Japan
RBA Design, Italy
Dragon Rouge, Poland
Dragon Rouge, Poland
Quatre Mains, Belgium
jjsscc, Switzerland
Established created Athé, a new naturally-focused, organic and vegan beauty brand of cosmetics and skincare for South Korean fashion giant LF Corp, including logo, graphics, packaging and branding. The brief was to create a brand of packaging which, like clothing, engendered an intimate relationship between the customer and the product. The curvaceous structures are designed to be organic and feminine, purposefully indenting where the product is held to create a sensual connection between user and product. The connection to clothing continues with the ribbon detail used to open the lipstick and the embossed line of thread on the secondary packaging.
Established is delighted to share our new range of cosmetics for Rihanna: Fenty Beauty. We developed the entire packaging range, the identity, and graphic design language.
Marc Jacobs and Sephora asked Established to create a line of shiny, beautiful products that every woman would want to hold in her hand and not put down. Something that was "just lovely." The result is a line of beautiful, fluid shapes in a high shine inky black lacquer finish. The sensual, complex curves of the products and unexpected proportions result in a collection that is both simple and thoroughly modern. Every detail was meticulously considered from the ultra thin frame-around mirrors to the layout of the makeup or an oversized button.
Established created a new brand of cosmetics for Korea's largest retailer, Emart (part of Shinsegae Group). The idea behind the line is to allow the customer to buy a tailor-made set of cosmetics in a playful, fun and joyful way. In designing this new line, Established has developed the first fully customizable makeup range with individual components magnetizing together to create custom collections. Individual eyeshadow bricks magnet onto a choice of base sizes allowing the consumer to create their choice of palette. Lipsticks and face products also magnet together in different combinations for endless possibilities, collectibility, and fun. We designed ever aspect of the brand including packaging, graphics, identity, campaign photography and video assets as well as in-store look and feel.
In 2009 Established created the original Svedka packaging. In 2013 Established redesigned Svedka's entire product range. Using a ground breaking approach, we used super saturated colors throughout the range by creating an innovative shrink wrap technique. The strong color perfectly reflects the bold attitude of the Svedka brand, while ensuring that the bottles pop off the shelf. The shrink wrap innovation also allowed Svedka to launch special edition flavors throughout the year or to react to changing market trends quickly and at low cost. In our long-standing relationship with this ground-breaking vodka brand, Established has created a multitude of limited edition bottles and the annual Stars and Stripes edition.
Established created a new brand of Korean cosmetics called Vyvyd Studio. The name reflects the line's emphasis on bold color which is enhanced by the intricate lenticular design of the packaging that creates a pop! In designing the packaging, graphics and identity, as well as doing all the art direction, naming, launch campaign and videos, we truly created this brand from the ground up.
Design a Bag in Box range of wines for export called Bravo Carmen. The brand is intended to evoke folkloric ideas of tablaos and flamenco. A powerful, Latino woman's who is mistress of her art.
The Codex wine design is a new take on a classic piece that captures the meaning of a name heavy with meaning. Codex were manuscripts of books before the invention of the printing press, when capital letters were tremendously important and were works of art in themselves. Large capital letters in relief grace the surface of a delicate, sensual label, almost sculpted on paper.
Rebranding of the La Labia range of sausages, to improve its positioning towards a more gourmet audience and horeca channel. Through a defined palette, a personal use of typography and the graphic resource associated with a pig’s tail, we propose the entire graphic universe of this brand.
Maltium's design takes an approach to graphics and concepts from ancient writings, through a current treatment to give rise to a superb personality.
Gin has the peculiarity of being the perfect tipple in two vastly different settings. During the day, after the lunch, in a relaxed, casual atmosphere, and at night when things get festive, active, and boisterous. A gin that works at such different moments is the key to developing this new gin brand made to a London recipe. A brand that breaks
Maquinon was already provided with an identity. A small Smoking Robot built in the 60s, which at the time seemed powerful and robust, with a disturbing touch of smoke that exhaled through its mouth. The tasting notes of the wine spoke about a clean and bright red. Our intention was to design a packaging full of light, colour and rythm. The idea was to refresh a wine from the Priorato denomination of origin, so full of peculiar personality. The back label is related to the front label, extending the narrative and turning the challenge of incorporating legal texts into a playful exercise. The box is an opportunity to act as an exhibitor in those stores that need it, generating a large stain on the transport pallet itself.
One more year, Albariño La Marimorena covers its label for the new edition. The challenge of the briefing for the design of this vintage was to sophisticate and raise the tone of communication without losing its personality. The illustration of the fish involves taking a look back at the classic illustrations of the old nature and botany cards, adding a good dose of emotionality to this visual code.
Destilerías Bernal set us the task of creating a rum that would revitalise its existing Constitución brand and reach out to a younger customer base with a more casual “summer nights” style. We could not, however, ignore the company’s 80-year history or its founder, a figure of eminence and the inspiration for the original brand.
Design for a line of nougat inspired by perfumes and the most famous desserts by Jordi Roca. A color range to reflect the nuances of flavors and a gradient that emulates textures and aromas as they dissolve on the palate. Labeled as a perfume, the collection is declined in a family of six different ones, composing a harmony of their own on the shelf.
A collection of delicately inspired herbal tea set within a line of 17 references, each with its own particular story. Tea, in all its variety, colours and infusions, is consumed all over the world. Each packaging transmits the essence of the variety it holds within, always with a relaxed, dreamlike aura that makes each box a unique piece within the collection. El Club del Gourmet
A family of natural wine which reflects the personality of the winery, a small family business rooted in its land and managed by Juan whose silhouette forms the identity of the brand. A personal project, in which Juan Pascual as viticulturist, oenologist and winemaker brings this natural wine to life from his perspective. The project has provided to the company a way of expressing itself with simplicity and natural beauty.
Royal Wedding is a premium wedding agency from St. Petersburg, which has not only more than 10 years of experience, but also many prestigious awards: Royal Wedding has not once become the best wedding agency of the year, and the weddings organized by the agency were in the lists of the best, including the list of the most brilliant weddings of the year. Royal Wedding's style is grand, but not pretentious. It is high society, but not ostentatious. Luxurious, but without glamour. Stylish, but without false affectation. It is elegant, meaningful, with an appeal that does not depend on changing design trends. Like fine wine, like natural chocolate, like impeccable perfumes, this style carries a variety of notes and sensations. Using signature colors, it can be intense and solemn or, on the contrary, restrained and elegant. Most importantly, this design is capable of making an impression from the very first glance. The brand block consists of three self-sufficient elements: the crown sign, the lettering of Royal Wedding and the slogan. The shape of the crown is made to look close to the letter W. The crown is used as a symbol representing unity and reliability. The main part is drawn in a single closed line, which according to the designer's idea is a reference to the concept of infinity. The crown also resembles a necklace (pendant) or a knot. So that the large lettering part would not look overloaded, the designer creating the Royal Wedding inscription rejected typefaces with serifs and small strokes, on the contrary, the edges of the letters are rounded. This gives the letters a stylistic resemblance to the sign of the crown. Thanks to the specially chosen proportions, the lettering looks uniform and elegant at the same time. The devised slogan "At first sight" is a part of the unspoken phrase "Love at first sight". It is used in two senses: first, it refers to the strong, sincere feelings of the couple, and then, in the second sense, it focuses on the agency - the slogan conveys confidence in the right choice of the company responsible for such an important event in a person's life. The slogan anchors the character of the promoted brand firmly in the mind.
ORANGE BLACK represents a line of nutritional supplements essential for modern humans. Nutrition of modern man is such that the body constantly receives less omega-3 acids and other necessary substances than he is due. This is often the cause of atherosclerosis, vascular and cardiac diseases, as well as disorders of cerebral circulation. The corporate identity of ORANGE BLACK is focused on male consumers attending the gym and playing various sports. When developing the concept of the brand, Goryanin Brothers immediately abandoned the trivial, almost cliché, design attributes for the category - images of bodybuilders or inscriptions in metallic ink. The brand designer used other techniques. The ORANGE BLACK logo was made in capital letters - this made it stronger. The chosen colors have highlighted the goods among the competition, and thanks to the use of large symbols in the design, the packaging looks brutal, resembling a product from the world of Nascar racing. This appearance attracts potential consumers. For two products - omega-3 and Q10 coenzyme, the designer created different color layouts. This makes it easy to distinguish the packages, but at the same time when selling a set of two products, the combination will look harmonious. For easier access to information, icons were used in the design.
Creation of the public image for the coffee house Pastéis and coffee began with a search for national Portuguese motifs. So, as the main theme for the design, we chose Portuguese painted azulejo tiles. Based on these tiles, a complex corporate pattern was created that determined the mood of the Pastéis and coffee corporate design. The pattern has become a fundamental element of identity. The logo developed later matched the overall aesthetics of the design and the mood of the cuisine. Development of packaging was an important part of the work, since packaging is what every visitor of the coffee shop sees. Besides, packaging is perceived as part of the product. Thanks to the original brand pattern, the packaging design differs from the common 'coffee house' design. The interior of the cafe was also developed with the use of azulejo tiles. However, it was decided not to standardize all interiors of the chain, but to try to individualize each joint, while organically fitting it into the environment and context.
Any brand is primarily a name. You might not have expected to hear this opinion from the experts in design, but it is true - in theory the organization may not have a logo, but the name will always be there. Brand names may be different, for example, acronyms (IBM, BMW), component (Microsoft, Gazprom), descriptive (Martha Stewart Flowers) and even fictional (Kodak, Yahoo!). As for the names of public institutions, medical, for instance, here the situation will be different from that with commercial structures. Previously, the 'Toksovo District Hospital' were GB customers - the name informs of the location (Toksovo is the name of the village in the Leningrad region), the 'Leningrad Regional Hospital' - the name tells us about the administrative organization, and after all that we started working on the corporate identity for 'Maternity Hospital # 10'. Even at the planning stage, it became clear that # 10 is the sole identifier of the institution, because the name 'maternity hospital', informs only about the profile of the institution. In the process of work on the visual concept the brand designer of Goryanin Brothers picked number 10 out of the name of the organization, turning it into an interesting metaphor. Firstly, the designer drew the number 10 using the simplest of all possible scripts, and then began working on the stylized 0. As a result of the search for the desired shape the symbol emerged, gently hinting at the pregnancy. Because of the common abbreviated name for the facility, we were able to use letters meaning 'maternity hospital' under the symbol. Interestingly, the inscription can be viewed both as a logo (i.e. the name of the organization) and a strapline (i.e. the caption disclosing the sphere where the brand functions). At the same time, the inscription is functional - it highlights the scope of the brand activities, making the trade mark unique. Selection of a color scheme and the further development of the organization’s identity were focused on building a warm and restful image, reminding of a cozy European hotel rather than, for example, the dentist's office painted in cool tones.
Introducing a design by Intertype Studio for 'Natty Boh' orange twist vodka. The brand is the local price of Baltimore, Maryland, and is currently known for its much loved brewery. The work moves the brand into a distilling space, and is inspired by the spirit of mid-century optimism; a time of positive ideals and astonishingly simple brand messaging. The bottle takes cues from the famous sign that sits atop the brewery itself, whilst the graphics are inspired by the labelling and wax seals found on fruit labels of the 1950's. the branding invites you to 'live pleasantly' and enjoy a simpler kind of lifestyle, taking you back to a laid-back time when everything seemed less complex. The liquid is inspired by a famous local Baltimore favourite: the "Orange Crush" cocktail. The bottle closure is dipped in orange wax and features a gold pendant detail, which was inspired by an original gold cufflink collectable, which was made for the brand in the mid-century and can still be found for sale on auction websites today. The cufflink is suitable attire for "Natty Boh" himself, the nickname of the charming character who is the mascot for the brand and has long been an icon of the city of Baltimore. The dictionary definition of "Natty": Stylish and Tidy in very detail. It therefore follows that the design should live up to this! The bottle label features gold foil details, debossing and blind embossing, and an illustration of the oranges in a bold and simplistic 1950's style. The bottle comes in a tissue paper wrap which features a repeat pattern of the brand iconography and messaging and is reminiscent of a green grocer’s orange wrap, giving the impression that you're unwrapping a fruit when you first unveil the bottle. The almost spherical bottle shoulders exaggerate this effect, and this circle device is repeated throughout the design in an echo of the unusual proportions of the brand icon himself. These effortless and yet beautifully crafted details elevate the brand to a premium craft space. The liquid credentials are also enhanced with batch numbering and the signature of the distiller on the side of the label. As Natty Boh himself exclaims... "Oh boy, what a vodka!"
A visiting dignitary brought the gift of London dry gin to the Forbidden City, and in return the empress gave him a rare bird, held within a beautifully crafted cage. The exchange of gifts is a traditional part of Chinese culture, to show solidarity when attending a formal meeting, where tea was served. The Forbidden city had its name-sake because outsiders were refused entry, until Empress Cixi began to relax these rules. The concept embraces tradition: easily understood by the Chinese Baijiu drinker, whilst also being forward facing, to establish a new completely category in China. The liquid combine Classic London dry Gin botanicals with a hint of infused premium Chinese tea and locally grown citrus fruits. The range includes a juniper Variant, as well a mandarin liquid and a gin with a hint of Yuzu. The premium spirit is idea for making a Gin Martini with depth and complexity, or a refreshing G&T. The project includes brand strategy, naming, flavour innovation/range architecture, bespoke 3D bottle design, and brand identity, with all illustration and typography being done in house at Intertype Studio. The bottle is available to buy in T House Time, a chain of premium Tea Houses, as well as being sold online. The Gin will eventually be available world wide. The bottle structure is inspired by & functions like a bird cage, whilst the glass stopper is influenced by the traditional head-wear worn by Empress Cixi. The illustration style & technique is inspired by a Quing dynasty vase and creates the illusion of the bird held within the cage. The bottle is hangs within the box to complete the concept. The paper label reflects the layout of the forbidden city in plan view, with the empress positioned to the rear centre of the courtyard, where she would typically host visitors.
Last Spring we came up with the concept to create a limited-edition deck of playing cards as a tribute to the Kings and Queens of the NHS and other key workers who put themselves on the front line while the rest of us spent more time at home. The cards act as a long-lasting reminder of their dedication and bravery during the COVID 19 crisis, with all proceeds going to charity; 75% to NHS Charities Together, supporting the health and emotional well-being of those on the frontline of the NHS; 25% to Mind, which provides advice and support to anyone experiencing mental health problems, including key workers. 18 incredible artists and illustrators created their own interpretations of the heroes of the covid crisis, turning them into unique ‘royal cards’ cards for the deck, which was printed onto Casino quality stock by our highly skilled friends at LNS Print, London. The first limited edtion of 200 decks was launched on Instagram in July 2020 and quickly sold out, raising over £5,000 in the first 4 days. They are now being adapted by ‘Flick solitare’, a card game phone/ipad app, raising more money, and we’re in the process of creating a second release on a larger scale with playing card company ‘Riffle Shuffle’, so the fund total is increasing all the time. The artists involved have also been selling the original work to make additonal donations. The artists include: Archie Proudfoot, Iain Macarthur, Rob Draper, Steve Simpson, Rachel Joy Price, Dima Krab, Steve Wilson, Charlie Davis, Alex Machin, Jonas Devacht, Maria Barnaby-Norris, Jordan Robertson, Nicolae Negura, Cali O, Si Scott, Ana Marques, Kaloian Toshev, Valentina Brostean and Caroline Slade (copywriting). The cards were shared with the hastag #nhsthankyoucards on Instagram, creating hundreds of thousands of impressions and contined demand for the cards.
In the world of caviar, exclusiveness and elegance are recognised as paramount. When we began working with Sturios, we set ourselves a clear goal: differentiate the brand from its competitors through a highly unique, authentic and memorable concept. We aimed at going beyond the traditional rules of this segment, so that to present a brand with a different style, conveying the personality of its founder, a bold and visionary entrepreneur. When designing this brand identity, we drew upon the aesthetic of the roaring 1920s, when caviar became a symbol of status and prestige. Consequently, we created a unique element, with many possible readings, for this brand: a sturgeon, which is the source of this product; an eye, symbolising a company in the pursuit of the best caviar worldwide; and finally, the Nazar, an eye-shaped amulet believed to bring good fortune and luck in many cultures.
Packaging umbrella for HEMA Netherlands. Confident, timeless and on brand.
Confident, stylish and simple. Wispe bier from Weesp, village of chocolate, jenever and beer.
The Honest project, designed by the students of the Master's Degree in Packaging Design Ana Marques, Angie Moreno and Martí Garcés and tutored by Alberto Cienfuegos, consists of developing the graphic and product design for a new range of vegan cosmetics with responsible and sustainable processes. The ecological design of 1990 by Honest is inspired by the waves of sand that form in Japanese gardens, with the aim of reaching the millennial public who are looking for balance and to reconnect with their inner peace, a result of their hectics lives.
This project, under the slogan "Logical is ecological", represents an alternative to single-use packaging and blister packs, by presenting a toothbrush wrapped in a meltable bioplastic, which can be reused as the handle of the toothbrush, thus minimising its environmental impact.
Beeo is a concept for a new brand of honey that strictly adheres to the criteria of organic farming and above all the good remuneration of the affiliated beekeepers. Modern in its way of producing honey, it is also modern in its graphic identity. Beeo is the contraction of the words "bee" and "organic". The name is a powerful evokes the world of honey and organic products. I created the "B" pictogram of the logotype from the symbol of a natural hive. I associated this pictogram with a freehand typography for the authentic aspect and an orange panel reflecting the diversity of honeys. The Beeo container is the perfect reflection of the brand itself: modernity and authenticity, two key words of this object study. It stands out from conventional brands using cheap design and communication. Beeo wishes to convey the taste of excellence through an innovative honey pot whose shape is inspired by a simplified hive icon. Exception and excellence highlight the authenticity of this elixir appreciated by all. Noble materials such as wood and glass evoke and respect nature while remaining distinguished. The packaging is as unique as the honey it contains.
I created El Poco, a new brand of hot sauce with Mexican origins. I was inspired by the Mayan civilization to create its visual identity. The logotype is a wordmark made of letters organized in the way of Mayan representations and with bright color codes evoking Mexico. A "worn" effect, inspired by Mayan engravings, was applied to the logotype giving an authentic look. Inspired by a maracas, El Poco's packaging is shaped like the famous Mexican instrument. To fully enjoy the taste of the sauce, you have to shake the bottle to mix the ingredients, which echoes the maracas. Latin American-inspired motifs adorn the handle of the bottle and Mayan mask-like caps enhance the whole. These masks bring a mystique and intensity to the product. The spiciness of the El Poco sauce is only accessible to hotheads.
Fleurettes offers flower seeds to be planted outside or inside. The typography is fluid and light, evoking the roots of flowers, a tree structure that extends underground. This logotype, made of curves and interlacing, also takes up the Arts Nouveaux movement. Floral ornaments and flora in general were over­represented in all fields of art. The typography was also characteristic of this period, with typefaces mimicking nature, such as Hector Guimard's cult "Métropolitain". Here, the logo is more refined to enhance the typography. The purple color brings a touch of modernity. A coherence between letters and colors is created. Fleurettes retraces its origins while being in tune with the times. Fleurettes takes its packaging concept from planting cards. The whole packaging allows you to grow flowers (Cosmos Bipinnatus or Achillea Ptarmica pearl). Thanks to the recycled paper in which the seeds of the flowers have been integrated, all you have to do is plant the petals, which can be separated from the packaging, in the ground or in a pot, water regularly and nature will take care of the rest. The packaging is biodegradable and the natural inks do not pollute the ground. Fleurette aims to be ecological in every aspect, from production to use. Based on origami, the packaging plays with simplicity, as only a wooden stem (which can be used as a stake) and cut and folded paper are used. The shape of the packaging schematizes the flower that will grow. A floral pattern reminiscent of my primary source of inspiration, the Arts Nouveaux, enlivens and dresses the paper flower. Some essential information is present to guide the user. The movement to detach the petal is taken from the game we all played as children: to tear off a daisy, saying "I love you, a little, a lot, passionately, madly, not at all. .. ". And so on. Fleurettes' packaging combines fun and ecology to make children and adults want to garden.
Gribouille is a brand offering organic ready meals for babies. Newborns are constantly discovering new things and learning. Scribbling is one of these discoveries that is universal to all babies. lt allows them to shape their imagination and practice while communicating with others: it’s spontaneous and limitless. Gribouille takes up this theme that speaks to both parents and children to transmit its main value: the simplicity of its recipes that leads to a healthy dish. A doodle is just as simple to make as Gribouille's dishes. This pictogram with its strong personality is open to interpretation and is as spontaneous as a doodle. The very childlike writing refers to babies and in particular to their beginnings in writing. The layout of the logo is deliberately disordered to give the illusion that a young chiId is at the origin of it. The baseline "ta petite tambouille" is phonetically similar to a children's rhyme and is a familiar French way of referring to a meal. The logotype is thoughtfully designed to look like something a baby does without thinking. The little dishes prepared by Gribouille are cooked with healthy vegetables produced by our French organic producers. These little cardboard bricks are made up of several things that make up the world of childhood. First of all, the doodles on the vegetable illustrations. This is a nod to all the coloring where babies or young children are constantly scribbling on them. This spontaneous movement, understood by all, is an immediate reference to childhood. The typography allows to support this aspect of "discovery" already present in the scribbles. Indeed, a young child discovers and tries his hand at writing. It is not neat or even neat, but that is the charm of Gribouille: imperfection. The texts are also very meaningful because the description on the back is written like a nursery rhyme, another characteristic of the world of childhood. The small handmade pictograms placed in such a way as to "fill in the gaps“ punctuate this packaging with a soft, childlike note. The scribbles, the writing, the texts and even the pictograms are drawn in the manner of a child and this is what makes this packaging meaningful for them but also for the parents who can see their child through Gribouille. This packaging attracts the eye because it goes beyond the framework of "perfection". This little brick could be entirely made by a child himself and it wouldn't matter. This is the message that Gribouille wants to put forward: to put oneself in the place of the chiId in order to know him better.
Ice Queen is a chic French brand of sorbets made entirely of organic products from local farmers. These gourmet sorbets, with a very fruity taste, are made according to a recipe of yesteryear. The name Ice Queen is a play on words between "Ice cream" (which means ice) and "Queen" (which means queen). The brand name is associated with the image of a queen for her charisma, beauty and strength. The Ice Queen logo is sober and noble, it reflects the quality and naturalness of the products. The pictogram is composed of a simplified sorbet shape, a crown and the letter Q of "Queen". The crown makes the sorbet shine and shows the elegance and grace of a royal figure. Graphically effective, the logo is used in black or white and evolves in a range of bright colors reminiscent of sorbets. The brand signature is "deliciously iced", suggesting the delicacy and delicacy of the product. Packaging is the first interaction between the customer and the brand, so it is important not to neglect it. I opted for the creation of a new form for this range of 10 fragrances. It's not insignificant since it takes the shape of the logo with its rounded edges for better brand recognition and its stick on the outside makes it easier to hold the sorbet. The packaging opens from the side thanks to a small notch which allows an easy and very elegant opening like a case. 3 key words define Ice Queen: chic, natural and gourmet. The chic aspect is expressed by the sobriety and simplicity of the packaging design. The naturalness is illustrated by the fruits represented on an ice cream stick. And greediness is expressed by the colorful universe. The whole forms a harmonious packaging.
Made for teenagers and young adults, Lilips is a fresh and energetic lipstick brand. The movement created in the typography of the logo is inspired by lipstick and the effect it has when written with it. The curves made of full and loose lines make the name soft, supple and graceful, just like Lilips products. A mouth is subtly added in the negative space created by the capital "L" and the "il", reinforcing the understanding of the logotype. The colour, halfway between the traditional red and fuchsia pink, rejuvenates the world of cosmetics and finishes the brand identity with softness, punch and a touch of originality. The slogan "difference matters" punctuates the whole and sets the tone and direction in which Lilips is committed. The lip-shaped packaging is derived from the mouth in the negative space of the Lilips logo. This hand-held packaging does not go unnoticed and stands out from all its competitors. A thick foam is hollowed out in the middle to accommodate the lipstick. The lipstick is curved to symbolize a smile but also for a better grip. In addition to ergonomics, this lipstick is designed with a brush for a quality and precise application on the lips. The label connected by a metal ring, evoking a piercing, covers this foam on the front side. It allows the label to be turned from the side like a binder. The label itself plays with the idea of tone on tone: "Raspberry", "Peaches" or "Plums" are revealed in a subtle way with an embossing. A touch of white provided by the logo and the slogan illuminates the packaging as well as a trace of lipstick giving rhythm to the whole. Lilips wants everyone to affirm and show their difference with this lipstick.
ln Greek, Okeanós means the ocean. I made this choice to give the brand a top of the range feel. Similar to the words in the sustained vocabulary, it brings a certain nobility to this visual identity, just like the products offered by Okeanós. The name inspires Greece and its freshness in the colors, with a bright white and an intense and characteristic blue. The typography, with its "engraving" look, is taken from the Greek style. The logo has a lot of personality. The fish illustrations are the essence of the Okeanós packaging. The grain of the paper is felt on the illustration and gives charm while keeping the typical Greek "white stone" spirit. The graphic motifs contrast with the simple, even basic shape of the fish. The principle of opening the packaging is common, but combining it with the illustration, making it part of it, is new. By doing so, the packaging gains in originality and is recognizable, it even becomes its main characteristic. The typography chosen complements the very angular logo perfectly. lt brings a touch of modernity while remaining in line with the brand's universe. The small details such as the circle made in the same way as the illustration, the side motif that takes up that of the fish and the "stamp" on the back confirming the date of fishing of the product bring a "handmade" side and emphasize all the traditionalism in fishing that Okeanós promotes.
“Ô comme 3 pommes“, “Me prends pas pour une poire“ and “Ramène pas ta fraise“ are product names for a French brand of children's compotes. Coming from popular expressions, they are often heard by children as for example "Haut comme trois pommes" (high as three apples) designating the latter. This touch of humour from the brand allows it to communicate simply about its products so that children understand better. On the Ô comme trois pommes pictogram alone, arms give energy and make them more expressive. These small stacked apples are enough to understand that this is an apple-based product for young people. The typography used in the logo gives the impression that it was written by the child himself and is therefore linked to his daily life (learning cursive writing at school). The whole has a strong personality that allows it to stand out from the rest and to develop a recognizable universe at first glance. Here are three product names "Ô comme 3 pommes", “ Ramène pas ta fraise“ and “Me prends pas pour une poire" for a compote brand. Their names are taken from French humorous expressions such as "être haut comme trois pommes" (to be tall like three apples), which refers to a child's short stature. The packaging of these products takes the shape of the fruit and is assembled in groups of 3 (or more) by means of a straw symbolizing a fruit stalk that fits together on the underside of each package, its separation recreates the sensation of picking a fruit. The shape of the container allows instant identification of contents. Arms and eyes added to the packaging give life to playful characters for children. As compotes are often snacks at school, I chose to put games on the back to distract them during a school break. These little compotes play with our curiosity and encourage us to discover them.
Omdesign wore the Aguardente Espírito of elegance and daring. This premium product by José Maria da Fonseca, a producer from Azeitão, recognized in Portugal and all over the world for the high quality of its wines, now has a powerful and appealing image, enriched by the details and finishes selected by the creative agency. The label and necklace, both in 360º, paint this wine brandy (aguardente) in brown and cream tones and adorn its image with a play of reliefs and gold stamping, which reveal the differentiating character of Aguardente Espírito, produced from the noble Moscatel grape variety. With the choice of an elegant bottle and glass bartop, Omdesign illustrates the uniqueness of this distilled beverage, which can also be extended to the exterior packaging, produced with a wooden top and bottom, with the motherhouse logo screen printed, and taking up the entire bottle by a card coated in fine paper, which mirrors the patterns present in the labeling. This set thus reinforces the superior positioning of Espírito, aged between 40 and 50 years in used oak wood casks, which is now presented to the market with unparalleled elegance and delicacy.
The renowned Portuguese company C. da Silva, which has a century-old tradition in the production of unique Port wines, launches Dalva Vintage Pure with an image signed by Omdesign, affirming its commitment to the production of sustainable wines. In line with the environmental concerns that the company has always defended, Omdesign was inspired by the preservation of local biodiversity and carried to this Vintage the sustainability values associated with this product and the brand, whose production methods comply with the cycles of Nature and rely on with as little intervention as possible. With a minimalist design, which adopts earth and nature tones, the agency created for this project an exclusive illustration of a branch of a vine, which occupies a prominent position, as a sign of the respect for the environment that the Dalva brand defends, especially in this Port wine, whose grapes are preserved through the Organic Production Method. Reinforced by the sustainable and recyclable materials and selected finishes, such as fine paper and relief, Dalva Vintage Pure expresses all the purity and character of the Douro region. The exterior packaging was developed in line with the labeling and shares the same finishes, and was produced in Kraft cardboard, highlighting the most natural, ecological and sustainable aspect of this edition.
To celebrate Júlio Resende’s centenary of birth, one of the most emblematic Portuguese painters of the 20th century, Omdesign created and produced the book “Fotobiografia Júlio Resende (1917-2011)”. It is a unique edition, with approximately 300 pages, that aims to pay tribute to the artist, as well as to portray his life and works. Inspired by the drawings, paintings, photos and thoughts of Júlio Resende, this photobiography has a minimalist layout, enriched by the artist’s works. Following a chronologic timeline that illustrates the complementarity between the master’s life and job, between 1917 and 2011, this book allows us to come closer to the intimacy of Resende’s look, to his lessons and promotes, simultaneously, the drawing as a way of thinking and seeing the world. To Omdesign, the biggest challenge was to create this unique work of great artistic-cultural emphasis, written in life by the author, able to faithfully mirror and perpetuate his character as an artist.
As if it were a page from an old herbarium, the image of the Adamus Signature Edition 2021 gin is dressed in unique colors and transparencies, which reflect the aromas and freshness of this special edition. Adamus Signature Edition 2021 reinforced the super-premium positioning of this Portuguese gin brand, which features now a new pairing and the magic of a perfect combination of botanicals. With a highly impacting and disruptive image in the world of gins, the bottle explores, inside and outside, the elderberry flower as a decorative element that distinguishes it. This identity is strengthened through a game of 360º transparencies that the bottle presents, as a way of enhancing this limited edition to a higher level and, simultaneously, entering inside of the drink, of the botanicals and of their aromas. The printing was designed and produced in this way, in layers, to be read from the outside to the inside and vice-versa. The elegance and simplicity of this beverage mirrors the natural attributes of the product itself. Organic, vegan and with a sublime spirit, Signature Edition 2021, signed by the Master Distiller Rui Cruz, evokes the harmony of nature and brings together the elderflower distillate, the iconic Bairrada’s Baga grape variety and the brand's common botanicals, perfect ingredients for the creation of this handcrafted gin of recognized quality. This numbered edition is presented on the distinctive Adamus bottle, a model that is already part of the brand's DNA, which is now screen-printed with illustrations on the inside and outside that take us on an authentic journey into the world of botanists. The exterior packaging, made of 100% recyclable and biodegradable paper, counts with an eco-friendly design that is an extension of the identity adopted for this Signature Edition and reflects its strong character and personality.
José Maria da Fonseca has chosen once again Omdesign to sign its novelty: the João Pires Rosé wine. In 2020, the creative agency had already refreshed the image of the iconic João Pires Branco, a Portuguese wine that is a reference, in Portugal and across borders, and that is produced since de 70s. The image adopted for this new product, painted with pastel pink tones, aims to convey a more feminine side of this “delicate and floral wine”, produced from Moscatel de Setúbal and Touriga Nacional grape varieties. There were selected differentiating materials and finishes, namely stampings, varnishes and fine paper. Similarly to João Pires Branco, which counted with the vine of the Moscatel vineyard illustrated in high and low modeled relief, the João Pires Rosé labeling is also adorned with a bouquet of roses, which intends to attest to its freshness and its sensorial character. In its turn, the brand is kept highlighted in the central position of the label, preserving its original colors. The goal of the agency was to bring to the label the lightness and youthfulness of this beverage, perfect to be enjoyed in uncomplicated consumption moments, typical of hot Summer days. In addition to the packaging, the agency from Leça da Palmeira was also responsible for the photo shoot that complements this launch. To Omdesign, the look of this new reference solidifies the brand positioning amongst current and new consumers, while portraying and reinforcing José Maria da Fonseca's values and tradition in the production of wines, since 1834.
Kopke, the oldest Port wine house, chose 2020 to launch, simultaneously, its Colheita Tawny & White Ports 1940. Signed by Portuguese agency, these two unique nectars celebrate the 1940s. The creative agency created the Day & Night concept and highlighted a half-moon symbol around Kopke’s seal representing, metaphorically, the cycle of days and nights, repeated for eight decades, that were necessary for the precious ageing of these wines, which assures and emphasizes the exclusivity of this special edition. This duo, that preserves 80 years of history, can be bought as a pack or separately and is available in very small quantities. The colour contrast proposed by the agency of Leça da Palmeira enhances the cycle of day and night on Earth and reinforces the chromatic DNA of the brand. The fitting of both packages and the symmetry adopted make these packaging complementary and distinctive, at the same time that reflect the differentiating and innovative character that Kopke represents since 1638. Composed by materials and finishing as high relief, stamping, screen-printing, fine paper and lacquered wood, which grant them with a quality perception and strengthen the brand awareness, the packages are adorned with elements that symbolize the rays of light and the solar eclipse, the inspiration of the agency’s creative team for the conception of these two cases. Kopke Colheita Tawny 1940 & Kopke Colheita White 1940 witness an extraordinary year, although lived between the instability due to the Second World War and the severe losses incurred in the year’s poor harvest. The low yields, result of a very wet winter and spring and an extremely hot and dry summer, were worth for the remarkable and unique quality of these “exceptional wines from wartime”.
Niepoort, recognized company producer of Port wines since 1842, launched a special edition limited to 100 units, that is entirely inspired by Dirk Niepoort, one of the most emblematic and charismatic ambassadors of Port wine. A 5th generation member of the family, he is the face, soul and audacity that inspired the agency's creative team to create this original “Vintage with the knife in teeth”, which reflects the spirit and tradition of Niepoort, who bet on and gave everything to produce this unique wine. The first 100 members of the new club receive a unique key in oxidized bronze, which allows exclusive access to “Rolf & The Collectors”, under the motto: “For each key there is a lock, for each lock a door and behind each door, an experience”. Produced in oak wood with screen-printed elements, “Rolf & The Collectors” reminds, in its shape, an old toolbox. Inside, there is a bottle, four hand-painted tiles that together reveal the famous sentence: “Tu podes, assim tu queiras!”, which means you can since you want to, commonly used by Dirk, and its cork back was designed to allow them to also be used as coasters. It also counts with a booklet, that invites us to explore and walk through the essence of this project, with the Crocs in serigraphic varnish that guide our reading across the legacy that Dirk has guided in recent years. Specially designed and created for this packaging, there is also an exclusive wooden board with a green leather handle and a numbered knife, which embody the concept of this “Vintage with the knife in teeth”. The numbered label is a unique and innovative piece, which embraces the original screen-printed bottle of the Niepoort Bioma Vintage 2017. Inside, there is a small comic strip, which illustrates Dirk and the corridor of keys of his father, which can be detached and used, for example, as a postcard. Each label has an irreverent image, reinforced by the modeled relief and stamping foil, and is manually applied with resin medals featuring illustrations created.
Pedras Experience is a unique, sensorial and interactive museum space that introduces all the essence of “Pedras”, a natural mineral water 100% naturally carbonated. Integrated in Pedras Salgadas Spa & Nature Park, owned by Super Bock Group, which belongs to the Carlsberg company, this new visitor’s centre offers experiences for all family, at the same time that tells the history of the century-old mineral park of Pedras Salgadas and of the brand, founded in 1871. With a strong presence of water and nature throughout the whole path, Omdesign has thought in each area to better mirror the history, DNA and vast collection of Pedras. The visit starts with “A viagem da gota” [The journey of drop] film that shows the 100 years cycle of this 100% natural water. At Pedras Experience, there were recreated former scenarios of various times, such as a spa, a lab and a King’s bedroom of the end of 19th century. At the area exclusively dedicated to Pedras, it is possible to see the evolution of the brand’s image and advertising since its origin up to the present. To make the visit more realistic and engaging, the visitors are invited to travel to the past throughout an interactive experience, with recourse to 360º goggles showing a period movie (of the twenties) and a present movie. Also the stories of employees and clients of the Park were remembered and are told in first person, through the movie “Testemunhos” [Testimonials] created to describe memorable and unique moments lived in Pedras Salgadas. Thought for the whole family, Pedras Experience has areas of animation and interactivity, proper for all ages, namely for children. It is also possible to customize a Pedras label, to choose the favourite scenario and to take home, at the end of the visit, a customized Pedras bottle. Omdesign was responsible for the Pedras Experience’s identity, image, concept, production and installation, as well as the design, development and contents of all audiovisual and digital section, namely a website, an app which works as an audioguide, films, among other materials.
Quinta de Ventozelo, one of the largest and oldest Douro estates, has launched its limited edition Quinta de Ventozelo premium olive oil, created by a Portuguese advertising agency. This is an extra virgin olive oil, extracted from the best olives from the century-old, native varieties on this emblematic estate, located on the left bank of the Douro. The 400-hectare estate has 30 hectares of olive groves. For Quinta de Ventozelo olive oil, which is presented in an elegant 500-ml bottle, the advertising and design agency took its inspiration from the tree that produces this typically Portuguese product 'the olive tree', which is prominently embossed on the label and also on the external unique and differentiating packaging.
Quinta do Piloto Moscatel de Setúbal Family Collection and Quinta do Piloto Moscatel Roxo Family Collection are two rare Moscatéis from Quinta do Piloto. They are very exclusive wines that carry the legacy of four generations of Cardoso family in a chest that transports us on an authentic “journey through time”. This edition of only 25 bottles of each Moscatel is presented in two luxurious packaging and each one of them enhances the uniqueness of these “jewels”. They are a true ode to the past and a tribute to the founder of this historic house on the Setúbal Peninsula known throughout the world for its production of superior quality nectars and unparalleled Moscatéis. The entire project was conceived in detail and carefully worked, where each piece was specially designed and produced with distinctive shapes and materials. From the exclusive silver spoon, created to calmly enjoy these rarities, to the uniquely designed decanter, from the Cherry wood to the Alcantara chosen, all the pieces were designed and developed to give a unique aspect to this edition, honoring the singularity of this very special Family Collection. The colors chosen are distinct and, at the same time, identifying of the Quinta and of the region. The creative inspiration was an original bottle of Moscatel de Setúbal to make the exclusive decanter that is adorned with a collar and has several elements that refer to the cinema theatre in Palmela, built at the behest of Humberto da Silva Cardoso. These special editions offer to taste a century of passion and dedication of a Palmela’s historic family and carry inside, in addition to a 50cl decanter and an exclusive spoon, two glasses, a booklet and a certificate. All of this is locked in a chest with a unique key, made of gold and silver, which highlights the rarity of these Moscatéis de Setúbal.
Quinta Maria Izabel Glou Glou is a homage wine, a special product launched by Quinta Maria Izabel, a wine company from Douro with products internationally recognized for its superior quality. The image signed by the Portuguese agency, presents an innovative character, reinforced by the strong identity created by the Portuguese agency to emphasize the unusual nature and boldness of this edition. It is a different wine, that allies several friends, different arts and two cities (Oporto and Lyon) and that honors and does justice to the region that has seen its birth at the hands of the reputable winemaker Dirk Niepoort – the Douro region. With a central positioning on the labeling of this edition, the painting that pays homage to Nini, the Jójó’s three-legs female dog, elaborated by Jakè, a street artist, is highlighted not only by its positioning but by the surroundings as well. The 360º sleeved labels mirror the original works of Jakè who, during a trip to Oporto, utilized an ancient dictionary bought from a used bookstore to apply as the background image of these unique pieces. “Glou Glou”, by its turn, is the famous expression that Jójó proclaims, invariably, whenever he opens a bottle. Inspired by this story, the agency was challenged to create something different and innovative and to give life to this narrative through contemporary and bold packaging, in which each bottle contains an illustration and is adorned by the manual effect of a dictionary paper that is embracing it, granting it with a highly distinctive aspect. The sealing wax and the remaining materials and finishing chosen by the agency, as varnish, modeling relief, pasted fine paper and the vibrant colors selected, ensure and reinforce the premium positioning of this edition. This wine, which has travelled the world while diffusing the memories of Nini by its storyteller Jójó, alongside the art of Jakè and the mastery of Dirk Niepoort and Quinta Maria Izabel, is available in two different versions that can be seen as collecting and that are only different in terms of colors.
From the alchemy between knowledge, taste and wanting, the Super Bock Collector’s Edition is born, a special edition, in a production of only 500 numbered bottles of a unique beer with an incomparable flavor and aroma. This blend honors the origins of Companhia União Fabril Portuense (CUFP), the current Super Bock Group, and pays homage to the microbrewers responsible for its genesis. Super Bock Collector's Edition, a beer to share, collect or simply contemplate, combines the knowledge of the masters with the flavor of malts and results from the perfection that is only available to those who, day after day, try to do more and better and seek what was never reached before. This unique nectar, designed for “connoisseurs”, is presented in an exclusive bottle, which was adorned with a screen-printing that reproduces the original panels of Augusto Gomes placed in the production room of Leça do Balio. These portray the craftsmanship and work of the artisans, who transform the cereals and hops, and where the agency looked for the detail that illustrates this Super Bock Collector's Edition. Its individual box, created and produced in cork and cardboard, also has two tall glasses, specially chosen for a good sharing moment, raising this beer to a level never seen before in the brewing universe. The Super Bock Collector’s Edition original bottle, where the gold of the cereals and the boilers illuminates the mastery of the craftsmanship, was inspired by and recreates the old bottles used by CUFP. The detail of the swing-top sealed in red exalts the artisanal character of this blend, in which all the colors refer to the brand's DNA and, together with the metallic logo, reinforce the premiumness of this beer, designed essentially for collectors who value excellence, exclusivity and new experiences.
No.198 Package & Design magazine