A surprising twist on the traffic sign, Arrow is a metallic arrow-shaped case embossed with the name of one of the 29 cities in the collection. Each destination, which echoes one of the house's great commercial epics, figures the distance separating it from the crayons in Reims. With this surprising, customizable facade, the result of a complex assembly, Servaire&Co is pushing back the limits of packaging and seizing the opportunity to transform a simple animated packaging into a real souvenir box, a customizable decorative collector's item.