Clem Halpin is the Design Lead at Taxi Studio, an independent design agency based in the UK. Throughout his award-winning career, Clem has worked on some the world’s most iconic brands, including Burger King, Toblerone and Glenlivet, as well as many entrepreneurial brands such as Tick Tock Teas and Kettle Chips.

A regular on the design awards judging circuit, Clem has won many of the world’s top brand identity and packaging design awards including D&AD, Clio and Pentawards. Clem joined Taxi Studio in 2020 and brings with him a huge wealth of experience at the ‘great and the good’ of well-respected agencies including most recently 9 years at Turner Duckworth, where he worked as Creative Director.

Paula is WWF-UK’s Senior Policy Adviser - Consumption. As well as working on the Eliminating Waste workstream of the Tesco partnership, she provides internal and external technical expertise on materials issues including plastics, with her policy and advocacy work focusing more broadly on resources and waste.

Her background is in packaging and product development, working at several touchpoints of the packaging supply chain and within FMCG and retail for over 20 years at businesses including Proctor & Gamble, Sainsbury’s, Marks & Spencer and Pret. Her food retail experience over the past 10 years has given her the opportunity to get involved in sustainability-focused industry initiatives such as WRAP’s Glassrite project and coffee cup recycling.

Philip Neufeldt, is a Creative Director at the Estée Lauder Companies EMEA (Europe, Middle-East, Africa, Russia & India) headquarters in Paris. He’s in charge of all multi-branded campaigns at the region, featuring brands such as : Estee Lauder, M.A.C, Clinique, Aveda, Bobbi Brown… as well as ensuring brand consistency and local relevancy on all consumer touch points for the brands Smashbox, Glamglow and Bumble and bumble. This includes all projects related to : video production for online, in store and TV, social media, packaging, events, visual merchandising and store design.

With more than 15 years of experience in building strong brand identities while ensuring brand consistency aimed at multi-cultural audiences. Nurturing a deep understanding of the consumers in a digital age and a passion for storytelling, Philip combines strong analytical and executive skills to develop locally relevant creative strategies across all consumer touch-points. Philip grew up in Germany and studied graphic and product design in Italy and in the US. He moved to Paris in 2006. Before joining the Estee Lauder Companies, he worked as a creative director in publishing.

Neha has honed her craft at London college of communication and through her fifteen year career at some exciting design studios the world over. She was also a member of the revered ISTD (International Society of Typographic Designers) before she came back to India.

In 2013, Neha started NH1 Design in Gurgaon, a boutique design studio that marries design, science, logic and magic.

Over the years, NH1 has picked up nine Blue Elephants at Kyoorius design awards and a silver metal at Global Pentawards in 2019. The work has also been featured in leading global design magazines and blogs.

She has also been on the judging panel at events like Kyoorius Awards, Abby Awards, and has been invited as a keynote speaker and panelist at various marketing and design forums.

Neha has also completed executive programmes on strategic branding at London Business School in 2018 and Digital Marketing and Analytics at Kellogg University in 2021.

NOSIGNER Representative, JIDA President, Evolution Thinking Inventor, Design strategist, Keio University Graduate School SDM (Associate Professor) / The committee member to create a basic policy for the Japan pavilion at the 2025 World Expo in Osaka.

Tachikawa is a design strategist who designs alternatives for a hopeful future and aims to renew creativity education. In order to foster change-makers in various sectors of industry, academia, and government, he advocates "Evolution Thinking," which tells the essence of creativity from the natural phenomenon of biological evolution, and continues to work to spread creative education. He has gone beyond the realms of products, graphics, and architecture to create comprehensive strategies for countless next-generation energy, regional revitalization, and SDG related projects, and lead them all to success.

Caitlin’s childhood spent working and playing on her family’s cattle ranch in Montana imparted on her an early appreciation for big sky country, as well as the big, blue-sky ideas inspired by that same expansiveness. A graduate of Montana State University, she cut her teeth at Seattle agency Hornall Anderson (now Sid Lee), where she implemented her strategic, customer-first mindset while leaving her optimistic mark on brands across the travel, entertainment, and CPG industries, gravitating always toward thoughtful, tactile brand expression.

In 2017, Caitlin parlayed her love of brand and expertise in packaging to work inhouse at Amazon, where she has since been a lead designer in developing a portfolio of private label brands across the food, pet, and personal care categories (including Revly, a Pentawards 2019 Bronze finalist) and mentor to fellow female designers. Outside of business hours, she may be found furthering her illustration and design practice at her art studio.

Wendy Annonay, Didy for Friends - Passionate and out of the box thinker, Wendy has 10 years working for global brands like YSL, Lancôme, Armani, Valentino, L’Oréal Paris, Maybelline New York, Mixa...

Back in 2018 when he decided to give an international dimension to his career by managing the Packaging & Design innovation of an FMCG brand wishing to work on the complete overhaul of its brand strategy. Next this chapter, Wendy took over the management of the Packaging Design and Development Department for Huda Beauty brands (Huda Beauty, Kayali, Wishful, Glowish).

Over the last 2 years, he has been leading, thinking, designing every aspect of the process, design structure and graphic designs envisioned by the Owner and led by the S.VP of the Product Dev department. He also makes his strategic contribution to sustainability while preserving the brands' DNA.

Andy is one of China’s most respected FMCG product designers, focusing on product design for more than 20 years. He advocates and practices the "minimalist and extraordinary" design concept, and constantly explores and leads the commercial aesthetic trend of the new consumption era.

His works cover packaging, branding, space design and business model innovation for tea, beverages, and FMCG goods. He created a number of Chinese liquor that worth hundreds of billions of yuan with his unique commercial innovative thinking design.

Andy is also a guest professor and school manager of many art and design colleges, fully promoted school-enterprise cooperation and integration of industry and education, won more than 200 design awards, and actively built a global creative ecosystem with dozens of international top design studios. The alliance promotes design exchanges and learning at home and abroad and builds the most cutting-edge and most powerful creative design platform in China's FMCG field.

Design Director Jennie Potts is passionate about driving diversity within the industry. At B&B, she manages the internship programme and regularly mentors and trains the next generation through our partnerships with Creative Lives and university design departments.

While Jennie’s portfolio includes some of the world’s most recognisable brands – from Miller Lite to The Glenlivet – she now helps B&B create and build the entrepreneurial brands that are shaping the future of food and drink through sustainable and ethical mindsets, including Well & Truly, Bio & Me, Raw Halo, LiQ and Goldling.

A lover of purposeful and meaningful design, Jennie has judging experience at both the Fabs and The World Whisky & Gin Awards, and has herself been recognised at D&AD, the Pentawards, the FABs, New York Festival, Transform, Mobius, Brand Impact and the Design Effectiveness Awards.

Hernán Braberman is Partner and Executive Design Director at Tridimage, the packaging redesign agency for leading brands in Latin America. He helps top-performing consumer goods companies evolve their packaging to keep their brands distinctive and memorable, adapting them to a sustainable and digital future.

In 1995 Hernán´s passion led him to found Tridimage. Since then, he has not stopped revitalising and creating brands, achieving a positive impact on consumers, the market, and society. Tridimage's reputation attracts the attention of both established and emerging companies operating in Latin America, the USA, and Europe.

Tridimage has developed packaging design projects for more than 30 countries. His projects have been awarded several Pentawards, Vertex Awards, A' Design Awards, Ameristar, POPAI, Southern Star, and Pack Andina awards.

Hernán hosts the podcast BRANDERMAN, focused on packaging design. His work as a designer continues to take him around the world, sharing his experience and knowledge with all those who recognize the unlimited power of design.

Marta’s packaging design journey started back in 2012 during her studies of Industrial Design in Berlin. Together with a classmate, she designed the packaging concept “Butter Plus” that was eventually patented and sold to the Weidenhammer Packaging Group. The idea was voted amongst the 50 best projects of 2015 by “Packaging of the World”.

Her professional background includes agencies, start-ups, and R&D departments with projects for companies such as Henkel, Conde Nast, or McKinsey. After working for several years as a packaging concept designer at Beiersdorf for brands such as NIVEA, Labello, or Eucerin, Marta recently started her new position of a sustainability manager for product innovation. She is responsible for the launch of the first ever NIVEA shower gel refill station which promotes the idea of a circular economy and has won major industry awards. She was also the lead designer for Beiersdorf’s newly launched skincare brand “O.W.N” that combines the two key trends of sustainability and personalization. (The "O.W.N." launch was recently featured by World Brand Design Society and The Dieline, the biggest packaging and brand design blogs in the world.)

Marta believes in lifelong learning and is continuing her education on topics related to the circular economy in addition to her regular job. Last year she was a selected participant on Ellen MacArthur Foundation's “From Linear to Circular London'' online programme where she had the chance to learn from major experts in the industry and to connect with pioneers from around the world.

Marta believes in a holistic, both scientific and artistic approach towards design and the idea of “design doing” and “STEAM learning”: “Nowadays the connection between sustainability, creativity and technology is the major challenge the industry has to face. Only a product that perfectly unites all these aspects can convince the consumer - The search for new technologies, the creation of a distinctive design and the ability to set new technological trends are key to success.”

Luke Li. otherwise known as lukeiscrazyman . Awards winning art director with more than 11 years global communication and marketing experience both at agency and Company around the world. currently he is working as creative lead/art director at IKEA in Sweden, and previous work as senior art director at The LEGO group in Denmark.

Evelio is an industry-recognized packaging design expert known for his ability to engineer strategic user experiences. His focus on user experience coupled with sustainable systems and packaging allows him to share this knowledge to elevate our industry.

Evelio’s passion for designing and engineering memorable #unboxing experiences for global consumers can be seen in his creative collaborations with many of the world's most sought after brands. He’s bridged the gap between design and flawless manufacturing for brands that include Sephora, Urban Decay, Michael Kors, Tiffany & Co., Sonos, and Google.

Eminente, Moët Hennessy - France

Enthusiastic and passionate brand builder, Camille has spent the last 10 years working for internationally recognized brands like L’Oréal Paris, Parfums Christian Dior, Moët & Chandon and Hennessy.

Over the last 3 years, she has been thinking, designing, test-proving and even tasting every aspect of a new Cuban rum brand: Eminente. An adventure she orchestrated with her co-founder and some of the best creative talents in the industry.”

Studio Kluif is a design studio set up by Jeroen Hoedjes and Paul Roeters in the summer of 1999. Currently, the Kluif team has 10 people all of whom are home-grown or foreign designers. Without losing sight of the original core values, that is, simplicity, humor and putting things into perspective, Studio Kluif has developed during the past 10 years into becoming a fully fledged and multifaceted design studio.

Kevin is a multi-award-winning creative director at global brand agency, Superunion. He leads Superunion's global creative team for Nespresso, working across a multitude of programmes, including brand strategy, identity, packaging design, and communications. His other clients include Samsung, Stella McCartney, Boots, Vodafone, and Jaguar. He is the recipient of a D&AD Black Pencil for his work with The National Gallery, and his work has also been recognised by over 80 creative industry awards, including Gold and Silver trophies with Art Directors Club, New York Festivals, Graphis, Campaign, D&AD, Clio and Pentawards.

Award-winning brand builder and business leader, Emily Kokenge is the Vice President of Design, Innovation and Global Capability at Procter & Gamble where she has provided design leadership and business strategy for more than 25 years. An industrial designer by background, Emily’s work encompasses disruptive innovation, industrial design leadership, branding and brand strategy. Currently, Emily is leading new work across disruptive innovation, as well as capabilities in UX/UI and digital design development.

Throughout her career, Emily has led global brand, innovation and experience design for P&G businesses including Baby Care (Pampers), Beauty (Pantene, Olay) and Health Care. Emily represents Design on P&G’s Innovation Leadership Team where she is responsible for enabling P&G’s disruptive innovation programs via Design leadership. In 2017, Emily was recognized as a P&G Brand Master, an award given to less than 1% of P&G brand leaders honouring outstanding achievements in design and brand building.

David is the Global Design Director for Mars Food. David is responsible for driving locally and globally consistent brand identities for the Mars Food portfolio as well as bringing in the application of design thinking and innovation methodology to tackle brand, business, and innovation challenges.

David joined Mars in 2011, and spent 10 years working for the Mars Wrigley division both in the UK and US (Chicago). In those roles, he developed exciting identities and expansive innovation pipelines for iconic brands such as Dove/Galaxy & M&M’S across emerging markets, China, Europe and the USA.

Prior to Mars David worked in the aviation industry and previously the agency world, building consumer experiences. One of his proudest initiatives was being part of the team that designed a full cabin refresh across the fleet at Virgin Atlantic as well as designing an award winning high quality meal experience that saw a 45% reduction in greenhouse gasses.

On a personal level David enjoys playing tennis, all forms of geekdom and entertainment, gaming and discovering new places to have fun in the city with his friends.

Gaël Le Bourgès, COTY R&D Packaging Senior Director, has been developing cosmetic packaging for the last 20 years as part of the COTY company. Prior to this, he worked at a large packaging supplier in the food industry in the UK.

In his early years at COTY, Gael worked on developing mass makeup lines, with a particular focus on the global brand Rimmel. His expertise then moved to Luxury Fragrances when he joined the Chartres factory in France, managing launches for fragrances by Davidoff, Jennifer Lopez and Jil Sander.

Now based in Paris, Gael is leading the global packaging development of Luxury and Mass Fragrance launches for Gucci, Hugo Boss, Calvin Klein, Burberry, Chloé, Lacoste, Davidoff, Joop, Escada, David Beckham, Bruno Banani (to name a few!), whilst also leading the Luxury Make Up lines of Gucci and Burberry.

Over the course of his career, Gael has developed multiple award-winning packs, including Gucci Alchemist Garden and Balenciaga Florabotanica.

Teman Evans is Global Head of Design at General Mills and a faculty member of Harvard University’s Graduate School of Design, where he teaches courses in design thinking, branding, and strategic innovation. Prior to this, he was the global director of brand design and customer experience design at PepsiCo.

Previously, Evans was vice president of branding and strategy at Foote, Cone, and Belding and worked with architects David Rockwell in New York and Rem Koolhaas in Europe and Asia, where he created innovation strategies for global brands from Prada to the Beijing Olympics. Teman also co-founded the DIOSCURI design and brand consulting agency, where he was chief creative officer.

A Scottish lass through and through, Chloé counts Fortnum & Mason, Diageo, Unilever and Callaly amongst her varied client list as Creative Director at Design Bridge London where she’s been for over 10 years. Chloé’s passion for the big idea, beautifully crafted shines through in her work and she has won many international awards including Pentawards, D&AD Pencils, New York Festivals, Design week awards, FAB Awards and DBA Design Effectiveness.

Chloé is regularly invited to join international creative industry awards juries and you’ll often find her giving talks or joining panel discussions at design events across the UK. With 13 years experience in packaging & branding and one of the few female Creative Directors in the industry, she is passionate about driving greater gender diversity and likes to give back to others by playing active role in nurturing young design talent within DesignBridge as well as outside work, being a mentor on various programmes championing the diversity of all kinds.

Chloé is now the Executive Creative Director at big fish.

Jamie is a Fellow of the Chartered Society of Designers and awarded member of D&AD. He started his design career at hat-trick design consultants in 2001 after graduating from Somerset College of Arts where he was taught by Malcolm Swatridge (founder of The Partners).

While at hat-trick, he worked with a diverse group of clients including Fairbridge, BBC Books, The Royal Mail, Natural History Museum, Capital Radio, Land Securities and NESTA. In 2005 he became senior designer at Blast, where he designed the award-winning Inuit Paper identity and campaign for Arjowiggins, as well as work for BBC Events, University of the Arts London and the Arts Council.

In 2007 as a freelance designer, Jamie worked with The Partners (now Superunion), 300million, fivefootsix and Wiedemann Lampe before establishing Magpie Studio in a pub in early 2008 with two of his best buddies. Magpie Studio went on to become one of the UK’s most internationally awarded agencies (6th in the Design Week Creative Survey 2013) working with household names from Apple to the British Heart Foundation, Nike to Royal Mail.

In 2013 Jamie relocated to Bath where he started Supple Studio. Supple now boasts an enviable list of clients including Arjowiggins Paper, Channel 4, Childline, Guide Dogs for the Blind, Royal Mail, The Royal Mint, University of the Arts London, The Royal Institution, National Trust, NSPCC, Thames & Hudson and National Museums of Scotland.

JIANG was born in Dalian, China in 1978. He graduated from Industrial Design Department, Academy of Arts & Design, Tsinghua University and then achieved the master degree of Arts in France.

During working in Paris, he participated in the core creative work of many international first-line luxury brands. After returning to Shanghai, he founded Nianxiang Creative Company in 2013.

He advocates that the brand’s mission is to Create Actual Consumption Meaning for consumers, and Creating An Immersive Brand Resonance for consumers is his creative purpose appropriately.

Pavla Chuykina is a multi-award winning graphic designer from Russia originally. She has been working in packaging design and branding since 2011. Her work experience includes companies across Russia, China and Australia.

Pavla has a combined experience in FMCG, which she gained while working with global brands in Asia Pacific, and boutique branding in spirits and beverages from her work for the European market. Her biggest strength is in creating elaborate stories for each project, adding a strong personality, handsome craft — and creating unique and beautiful brands that stand out. Her biggest passion is in creating bespoke bottles and packaging.

Pavla loves building new brands from the ground up or helping established brands win new markets and increase sales.

Graduate in Design and with a Master’s degree in Neuromarketing, Beatriz Suárez is co-founder and Head of Strategy at MABA. Founded just 5 years ago, this Spanish studio has managed to find a space for itself in the design of brands, which arrive in the consumers’ hands in the form of packaging. The studio’s work has been awarded in LAUS, VERTEX, ADCE, or A'DESIGN. After its third year of participation, MABA has now won 7 Pentawards, as well as having won the People’s Choice award for its Códice wine design in 2020.

“At MABA we feel a great sense of responsibility in connecting people to the brands’ value proposals. As designers, we make promises, trigger emotions and try to make things beautiful too, no matter how ordinary the product is. Good design is almost like magic, it can contribute to making people’s day-to-day lives nicer, more pleasant and more inspiring.”

Mario Di Paolo, founder and creative director of Spazio Di Paolo, grew up in the world of contemporary art working alongside some of the most notable and important international artists. As a world-famous designer and photographer, but also as an editorial artist, Di Paolo defines his studio as “an experience of unprecedented life”.

Spazio Di Paolo has a creative and revolutionary stylistic approach which goes beyond the thought of a traditional communications agency. Artistic contamination, search for unexplored motivations and meanings, detailed market analysis and deep technical knowledge of the product and its production, from the soil to the bottling, and of the printing and dispensing processes of the label make Spazio Di Paolo an international trendsetter.

Mario Di Paolo is the man behind some of the most revolutionary and recent innovations in the field of industrial printing of high-end labels, which offer to brand owners new languages and the possibility of standing out on the shelf. Spazio Di Paolo has launched actual trends: multilayered labels, pigments extracted from volcanic dust, gypsum and soil, and also three-dimensional labels which turn packaging into real sculptures interacting with space and the consumer.

John’s roots as a printmaker and street artist have never left him. He co-founded Vault49 in 2002 and inspires the effective integration of strategy and creative image-making. He promotes a crafted process and leads our team in developing bold artistic solutions that delight audiences and disrupt everyday experiences.

John is committed to encouraging cultural diversity within the design industry. He spearheads a Vault49 initiative giving students from low-income backgrounds the opportunity to work on projects and broaden their networks.

Helle Rasmussen is a Sr. Creative Manager at The LEGO® Agency. Leading the Design Innovation Team, her focus is the creation of visual identities that stand out and serve as a foundation for multi-channel, multi-platform global communication.

Helle’s creative energy comes from spotting untapped potential and nurturing new talent: “As creative leaders, our job is to create the space for inspiration our teams need in order to feel empowered to deliver beyond the brief.”

She’s worked in the toy industry for the past 25 years and has had a leading role on many of The LEGO® Group’s global launches – from concept generation to campaign development, packaging, and kids’ animated content. Helle is a fierce advocate for the power of play and boosting creativity in kids, a personal philosophy that carries over into her work.

Graduated from Yerevan Academy of Fine Arts in 2004. His work was awarded in Beijing in 2008. He founded Backbone Branding in 2009. With his team, he has over 50 international awards. He is a jury member in professional competitions in China and Europe and has given speeches in front of thousands. With works all over the world, he sees the collaboration with his clients as a partnership based on strong communication.

His conviction that creativity and great quality design have a big transformative impact has lead him to the mission of revolutionizing the branding and overall design scene, starting from Armenia. His agency became the Pentawards’ Agency of the Year 2019 and 2020, the first in the region to receive this title, a major accomplishment on his journey of making his vision a reality.

He is the creative director and a partner of Supperstudio, a contemporary packaging agency founded in 2003. With a degree in advertising, marketing and design, he brings together his work at Supperstudio with teaching, giving classes, workshops and conferences about packaging.

In recent years, many of his works have won important awards, Supperstudio was named Agency of the Year at the Pentawards 2016. In total, he has won over 100 awards and accolades throughout his career.

As the head of Supperstudio, Paco Adín works for brands such as El Corte Inglés, Starbucks, Coca Cola, Danone, Leche Pascual, Young & Beautifood and the Guggenheim Museum Bilbao. He says he is addicted to packaging. He is convinced that humour moves mountains and making design democratic is his obsession.

From Rio de Janeiro to New York and landing in Paris in 2006, Tatiana Ryfer has a design career marked by an international path. Head of the Branding & Visual Identity design department in Carrefour for over 8 years now, Tatiana was able to contribute to building the design culture inside the company.

By managing all the brand’s visual aspects, she helped create consistency through all customer’s touchpoints. With prior 3-year experience in the Decathlon Group as Branding & Packaging Manager, She had the opportunity to create and develop some of the group’s own brands and to collaborate with its 160 members design team. Rich from this experience, Tatiana shares a 360° design approach and a passion for building authentic brands that talk, share and understand its audience.

Started working in packaging design and branding since 2010, it has been the 10th years for XiongBo in this field. He is the founder and Creative Director of Shenzhen Lingyun Creative Packaging (LEADWAY) since 2013.

The growing consumer awareness toward shopping experience and aesthetic, he believes that the brand and designer should create a more enjoyable experience and design service in China. With such an idea in mind, the studio has helped many brands such as Coca Cola, Snow Beer, Maotai Group, Wuliangye Group…etc develop many best-selling products in China.

His work Cuocui Wu Du won the Platinum Pentaward for the Beverages category in 2018, and he also won many other Pentawards since he first entered the competition.

Lu Chen is the design director of Xiaomi and is responsible for packaging, product and VI design.

She graduated from Art Center College of Design, USA, with a bachelor's degree in Graphic Design. She has over 14 years of experience in packaging & graphic design.

Lu joined Xiaomi in 2011. According to the needs of different projects, she led Xiaomi's cross-department team and worked together to complete the Mi & Redmi mobile phone packaging series, Ecosystem packaging series, Mi, Mijia and Mitu brand designs, and Mi Home flagship store, CES and MWC Xiaomi exhibition area, and Mi branding products. She designed the Mi phone packaging which breaks the traditional thinking of the mobile phone packaging. The minimalist, practical and environmental friendly became the packaging style of Mi phone. Led the team to create a packaging form suitable for Mi e-commerce platform so that the package not only serves the product but also suits the needs of platform development.

Steve works as Design visual identity within Diageo Europe & Africa and led the creation of new brands, brand identities and packaging of some of the biggest global spirit and beer brands that exist today, such as Guinness, Hop House 13, Smirnoff, Captain Morgan, Roe & Co, Haig Club and many more.

Living in a world of great choice means that consumers are more brand and design-conscious than ever. To this end, Steve believes design is in such a pivotal and exciting time right now and going forward. Consumers fully grasp the power of great design and expect it. Great design will have to deliver more than ever before to be valued and trusted, and brands will win or lose on their ability to connect with consumers through design.

"Creativity & design, at its core, can lead to positive changes within culture and behaviours and should be further embraced, encouraged, expressed and taught, by both brands and cultures alike."

As Microsoft’s Creative Director of Global Packaging and Content, Kevin leads a world-class team of designers and is responsible for the vision and creative strategy of Microsoft’s packaging for its worldwide line of products including Surface, XBOX, Hololens, PC Hardware and others.

He believes that today’s consumers expect intuitive, connected product journeys and well-crafted packaging is one of a brand’s most vital assets in creating meaningful and lasting consumer relationships. Prior to joining Microsoft, he was Creative Director of Marc Rosen Associates, a New York-based, award-winning design firm specializing in luxury, beauty and consumer packaged goods.

Prior to that, he was Global Packaging Design Director for Avon Products, Inc. responsible for packaging across global brands. With over 25 years of packaging design experience, his passion is for leading talented teams that leverage the power of inspired design while launching memorable experiences that delight consumers and build brand equity.

Founder, creative director and partner of Bendito Design.

Prior to starting Bendito, Titha was the creative director of important agencies in Brazil, such as MA FrankMeyer, Trio, Competence and Norton/Publicis Groupe. Titha developed a particularly colorful, bright and bold style that ends to be a reference for Bendito’s current clients.

Elected Designer of the Year, Promotional Marketing Businesswoman of the Year and Design Businesswoman of the Year by the Rio Grande do Sul Columnists Award, Titha has been spreading her creative and strategy knowledge to several events and universities as a speaker, a teacher or a juror: Congreso Diseño Industrial Company in Toluca City – Mexico; Brand Lov Day - Maceió Brazil, Industrial Design College – Brazil Lutheran University; Polytechnic School of Unisinos, ABRE Award, Bornancini Award, ABEDESIGN Award.

As one of the creative/ art directors for Shiseido, Ippei experienced in many different types of beauty product designing that include product, space, and communication designs. He likes to place a greater emphasis on the relationship between the designing product and its surrounding which in turn helps foster affinity through good design.

Ippei received a Master of Design degree from Chiba University, and he joined Shiseido, a global beauty company in Japan, in 2001. In 2009, he became the creative director for Shiseido Europe, Paris. During his tenure in Paris, Ippei helped to localize Shiseido’s advertisement and communication plans for the European market. In 2015, Ippei joined Shiseido China in Shanghai and created a package design team for the Chinese market. He has been working for Shiseido Creative in Japan from 2022.

Ippei has received many awards for his designs. His work was selected as one of the best 10 designs for the decade in the cosmetic field at the Pentawards. Ippei has also won Gold, Silver, and Bronze Pentawards, Gold DSA Design Award, Cosmetic & Perfume Award of Japan Package Design Awards, Good Design Award, and Tokyo ADC pre-nominated. 

Sam O'Donahue specializes in packaging, identity design and art direction for premium brands in beauty and fashion.

He gained his degree in Industrial Design from Central Saint Martins and has spent the last 20 years in the world of luxury design with a client list that includes Marc Jacobs, Rihanna, Calvin Klein, H&M, DKNY, LVMH, Svedka, Evian, Estee Lauder, Black Fleece, Sephora, and MCM.

The winner of 30 international design awards including Gold Clio, Graphite D&AD and the prestigious 2015 Diamond Pentaward.

He lectures regularly at Columbia Business school and has been on the jury of the Dieline Awards and the D&AD awards. Sam runs his studio with a policy of creating great design, whilst having a lot of fun. He lives in New York City with his wife and three boys.

Leveraging his background in Industrial Design, Jon has spent the past 14 years bringing products and brands to life through thoughtfully crafted packaging experiences. With time spent on both agency and in-house teams, he’s been fortunate enough to develop for some of the world’s leading CPG and Tech companies, including Proctor & Gamble, Mars & Co., Microsoft, and Oculus VR.

Currently fascinated by “the space between”, Jon brings a multi-faceted approach to design, exploring the interplay of 2D and 3D touchpoints, as well as the necessary journeys that allow seamless transitions between physical and digital space. Working as intimately with challenges as possible, he strives to deliver packaging strategies that deliver equally across brand, business, and consumer needs.

Jon now leads structural packaging design for Meta, where he oversees creative packaging development for their Oculus and Portal hardware portfolios.

Driven by an unfaltering passion and curiosity, it’s almost with surprise that he finds himself as the head of an agency of 30 people, only 14 years after the creation of R’Pure. Following the merger with Blue Factory retail design agency, ( headed by his wife Geraldine Servaire), the R’Pure studio was renamed Servaire & Co in 2015. They have created a family business that continues to cultivate the collective spirit. With Servaire & Co, he is starting a new chapter with strong foundations, including commitment, solid values and a sharp global expertise. A trained designer, he became interested in brands very early, as they associate the creative concept with the business aspect. He has longterm collaborations with major players in the luxury sector (Veuve Clicquot Moët & Chandon, Guerlain, Rémy Martin, Lancôme etc).

Bruno is a Brazilian designer and currently the creative leader for all Global Food Brands at Nestlé. Having graduated as a product designer, his professional and academic paths have eventually converged into roles with a strong focus on branding and strategic design management.

Working with major brands that range from Beautycare to Food & Beverages, Bruno believes in the essential value of anthropology and human-centric innovation to develop stronger design cultures and build long-lasting brands. During the 4 years, he has been at Nestlé, he has challenged iconic global brands to reinvent themselves, while also pushing Nestlé to empower and enable start-up-like initiatives, achieving positive business results through design-led innovations.

Richard is the Design Director, Breakthrough Innovation – Europe at PepsiCo. He is the Design Lead for the European Hub on the Global Design Innovation Group, helping to set the breakthrough innovation strategy for Europe. His role is to lead a growing team of innovation and brand design experts to establish and drive growth in white spaces PepsiCo does not play in today.

Richard previously worked at Mars Wrigley for seven years, where he was Head of Design for EMEA and led the London design studio with responsibility for designing and innovating the regional jewels including Bounty, Celebrations, Korkunov, Mars and MilkyWay. Prior to that Richard was the creative leader on Mars’ Bar portfolio globally, with specific focus on Snickers and Twix.

In his time at Mars, Richard was responsible for the global rebrands of Snickers, MilkyWay, Celebrations and Korkunov, as well as NPD to include Snickers Brownie, 100kCal Bars, MilkyWay Dairy-Free.

Before joining Mars, Richard worked at various design and innovation consultancies establishing growth opportunities for clients across categories such as consumer electronics, services, as well as FMCG / CPG.

I was born and raised in Florence, Italy. In 1994 I had the opportunity to move to the United States and that's where I live and work since. After long experiences in brand design firms, I jumped the fence and went on the client side, leading global creative design for Starbucks and then for Amazon. In June of 2021 I joined Weber, the world leading manufacturer of outdoor grills and accessories, where I am building and leading an end-to-end internal creative studio here in Seattle.

Brian Rice recently joined 3M, the global innovation company, as Vice President, Chief Brand and Design Officer. Serving as an executive leader for the 3M Brand and Design functions, Rice oversees 3M’s endeavors to leverage brand and design to connect with consumers and continually deliver on the company’s legacy of science applied to life. Under his purview, Rice leads the global design function and design thinking as a mind-set and approach to drive growth, brand experience, customer engagement and efficiency programs across the enterprise.

Bringing more than 25 years of experience, Rice has bridged the power of design thinking with business strategy for some of the world’s most valuable, trusted and iconic brands including Georgia-Pacific, Procter & Gamble, The Coca-Cola Company and Bristol Myers Squibb. Throughout his career, Brian has led brand design, packaging development, product design, content and creative communications to drive business growth.

Rice holds a Bachelor of Science degree in Graphic Design and Management from Florida A&M University in Tallahassee, Florida where he currently serves as a board member for the School of Journalism & Graphic Communication. Rice has also completed management and supervisory programs at Cornell University and The Center for Creative Leadership, and has taken executive innovation courses and design thinking training at the Stanford University school.

Uwe Melichar, born in 1968, studied communication design at the Muthesius University in Kiel and worked at the brand agency FACTOR for 25 years. He was managing partner and built up the packaging division.

In 2020, he left the FACTOR and started his new business, MELICHAR Bros. Under the slogan »Increase Value, Decrease Waste« the company focuses on sustainable packaging solutions. In his work-life, Uwe Melichar has implemented projects for Adidas, Bosch, C&A, Gardena, Omron and Miele. Together with his team, he develops packaging and communication design for clients in Japan, Russia, China, the USA and various European countries.

He is also a lecturer at several universities, such as the University of Augsburg and the Chaoyang University of Technology, Taiwan, is a member of the Type Directors Club New York and president of the European Brand & Packaging Design Association (epda).

With over ten year's experience in the design industry Jenny has used her designthinking combined with her love of creative problem solving to provide innovative solutions for a wide range of clients across FMCG and Luxury sectors.

Focusing on production, R&D, innovation and sustainability she has worked with a variety of household-name brands including the likes of Burberry, Jo Loves, Pernod Ricard, Wagamama, Imperial Leather, NERD beauty and Bang & Olufsen. In her role at Butterfly Cannon Jenny helps to bring ideas to life, pioneering new ideas with asustainable first approach essential for the agency’s craft and prestige client list.

Jenny has a passion for innovation and materials and her expertise focuses onproviding detailed knowledge about suppliers, costings, research data, trend insights, timings and sustainability. She keeps an on-going dialogue with materials producers and convertors and keeps the Butterfly Cannon samples library up-todate and well informed. Her background includes working in-house at Burberry and with Pearlfisher Design Agency. She is well known within the technical and production design field, havin g written multiple articles, sat on industry panels, given lectures and been interviewed on the subject of sustainability for broad/podcasts.

Jenny has a fantastically wide understanding of packaging design and production. She supports this with a healthy attitude of “if I don’t know something I will definitely be able to find the person who does - very quickly!”

Robert Taylor is a a UK Chartered Forester who graduated from Scottish School of Forestry in 1994. Robert has worked 25 years for UPM, 17 of which have been based in Finland in various senior global positions in the global sustainability team.

In recent years his task has been to lead a team of experts in developing strategy and supporting the UPM Raflatac business in sustainability issues related to responsible sourcing, product ecodesign, factory performance, the recycling and reuse of waste and developing partnerships with a range of stakeholders including customers, suppliers, authorities, associations and NGO’s.

Bored to tears after working on tech advertising in the 1990’s Kevin founded Stranger & Stranger in order to design wine labels as a bit of a hobby.

Stranger is now one of the leading firms in the field of alcoholic beverage packaging with studios in London, New York and San Francisco and advises everyone from global players like Bacardi and Beam Suntory on international brands like Jack Daniels and Martini, all the way down to one man startups.

Stranger labels up over a billion bottles and cans every year winning hundreds of awards along the way and has created brands worth hundreds of millions of dollars.

Silke Bochat is a Design Executive with +15yrs of international experience in complex, large FMCG and non-FMCG corporations such as Colgate, PepsiCo, Vodafone, Mars and Beiersdorf and an outstanding track record of award-winning, highly performing design leadership approaches and brand designs, brand experiences and innovations.

For more than 10yrs, Silke is focusing on transforming organizations through design (at scale): implementing, integrating, leading and scaling design and design teams and weaving in new capabilities, technologies and work(force) models vertically & horizontally into business (e.g as part of Marcom, Marketing Excellence Programs). As a strategist and system thinker at heart, she envisions the future of design (value) for ambiguous organizations, scales teams up from task, to project, to x-functional, system-thinking programs and platforms of tomorrow, up to the level of rethinking organizational architectures and flows e2e and CX-led based on a design vision, framework & roadmap (incl DesignOps) delivering towards an overarching 5yr business strat plan.

Silke builds on a highly diversified experience having worked at both, corporate and agency side, in headquarters and regions, reporting to functions from R&D, Marketing, Marcom to Supply Chain, working on global multi-billion icons as well as small local brands, on mono product and multi-layered complex portfolios, leading design throughout the entire process from FEI to production.

She has studied at the KISD Koeln International School of Design Germany and the Instituto Superior de Diseño Industrial, Havana Cuba. At Colgate, she currently elevates the EU AED team and sparks and drives the Global Design strategic transformation framework to integrate and elevate the company’s Design IQ. Prior, she was transforming and leading PepsiCo’s Eastern Europe Design Team and won the Design Management Europe Award for implementing design at the organization Beiersdorf whilst being one of two women behind NIVEA’s iconic Rebranding.

Cam started SharpEnd in 2014 as the world’s first IoT agency with a mission to transform the real world into a connected platform via experience-led innovation in-store, on-product and at-home. SharpEnd proudly supports a wide range of the world’s most ambitious brands across fashion, beauty, drinks and fmcg in more than 50 countries (and counting). 

He is a regular speaker, writer and podcast guest exploring how to build brands in a connected world and has spoken on many of the world’s biggest stages.