Founded in 2007, Pentawards is committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international conferences, digital events, and more.

The pentagon is the official symbol of Pentawards for five reasons. The pentagon is the shape of the historic city centre in Brussels - where the competition was founded, the pentagram is the ancient symbol of beauty, there are five fingers on the hand - an important design tool for humans, the Pentawards has five different award levels and humans have five main senses in which inspiration is taken from.



Since 2007, Pentawards has been recognising global excellence in packaging design through its annual competition. In just 15 years the competition has received in excess of 20,000 entries from over 64 countries globally. Each year the Gala Ceremony is held in a different location around the world. This event invites all of the winners to celebrate their achievements and receive their prize on stage in front of the global packaging design community.



A truly international jury comprised of individuals of the highest calibre in packaging design and marketing colourfully represents the global spectrum of packaging. Year after year, this eclectic group of individuals are faced with the task of reaching a unanimous decision on which packaging designs will have truly universal appeal and should be bestowed with the international Pentawards distinction.



As the Pentawards community has grown, so too has its position as a connector between the various layers within the packaging value chain. This unique position has enabled Pentawards to use its extensive networks to host events that create space where thought leaders and creative innovators across each pillar within the packaging value chain can convene. Through the International Conferences, Winners’ Exhibits and Design Brunch events, Pentawards has become a benchmark for global inspiration.