how to enter

Recognised as the world’s leading packaging design competition, winning a Pentaward is a top achievement for any packaging design agency, brand or student that takes part.

Below you'll find everything you need to prepare and submit your winning entries to impress the International Jury, including entry specifications, judging criteria and our downloadable user guide.

2022 winners will be revealed during the Gala Ceremony, taking place on 23 September at the iconic Royal Opera House in London.


Downloadable User Guides are available in English, French, Spanish, Chinese and Japanese.


Any packaging that has been created and released to market anywhere in the world between 1st July 2020 and June 2022 is eligible for entry into the 2022 competition. All works that have been submitted previously in our competition should not be submitted again. For the Student category, individuals currently in education, recent graduates and design interns are eligible to enter.



Our highly esteemed jury are passionate about recognising global excellence in packaging design, and they need your help to understand why your work deserves to be awarded. Give your work the best chance of winning a coveted award by staying up-to-date and preparing your entries correctly.

1-5 Visuals

Photographs or digital renders of packaging in Jpeg and RGB format. The minimum individual file size is 500KB. No Zip, Stuffit or compressed files.

Project Description

Describe the project and consider the judging criteria, referencing quality of design, brand expression, creativity & innovation and emotional connection. Maximum 200 words.


Giving credit to individuals who have contributed to the project is very important. If your entry is awarded, these credits will be published online and in the globally distributed The Package Design Book.


Judging Criteria


Judges are looking for excellent graphic and structural design, considering aspects such as typography, artwork, the logo or brand name, use of colour, as well as structural aspects such as shape, form and silhouette.


Judges score how effectively the graphic and (if appropriate) structural design of the pack or range expresses the personality, characteristics or story of the brand.


Judges score the pack or range for the quality of innovation, originality and creativity of the design. Where entries are a revamp or a limited edition of an existing brand, judges are asked to score on the effectiveness of the new design compared to the previous design.


Judges score whether they like the pack overall, how they responded to it emotionally and whether they believe that it will elicit a positive response in its target market.


If entering this category, you will need to include information on why the pack is sustainable, including the materials used and their impact on the environment. Judges will be looking for evidence of optimisation in the environmental performance of the packs, as well as the branding and innovation in the pack design

Any questions?

Take a look through our FAQs or get in touch with the Pentawards Team either via, WhatsApp on +44 (0)7508 632 630, or by leaving us a message via the gold icon at the bottom right of your screen.