Judges are looking for excellent graphic and structural design, considering aspects such as typography, artwork, the logo or brand name, use of colour, as well as structural aspects such as shape, form and silhouette.

Judges score how effectively the graphic and (if appropriate) structural design of the pack or range expresses the personality, characteristics or story of the brand.

Judges score the pack or range for its originality and creativity, considering also innovation in areas currently driving the industry, such as sustainability, inclusive design, smart technology, etc. For re-designs, judges will look at any changes in material use or innovation as well as branding compared to the previous design, and consider any challenges in doing so.

Judges score whether they like the pack overall, how they responded to it emotionally and whether they believe that it will elicit a positive response in its target market.

If entering this category, you will need to include information on why the pack is sustainable, including the materials used and their impact on the environment. Judges will be looking for evidence of optimisation in the environmental performance of the packs, as well as the branding and innovation in the pack design

Entries into this category must show evidence of commercial achievements and how the design led to the results achieved, whilst sharing details on the market, objectives, challenges, influencing factors and outcomes.

Entrants into this category will need to showcase how their business and product benefits their clients in their packaging designs. They will need to share information on their product and the benefits it brings compared to alternatives, demonstrate strong and positive relationships with clients and also highlight any other focuses the business has that helps support the industry.