how to enter

Recognised as the world’s leading packaging design competition, winning a Pentaward is a top achievement for any packaging design agency, brand or student that takes part.

Below you'll find everything you need to prepare and submit your winning entries to impress the International Jury, including entry specifications, judging criteria and our downloadable user guide.

Please note, the 2021 competition has now closed.


DOWNLOAD THE USER GUIDE

Downloadable User Guides are available in English, French, Spanish, Russian, Chinese and Japanese.

ENTRY SPECIFICATIONS

Our highly esteemed jury are passionate about recognising global excellence in packaging design, and they need your help to understand why your work deserves to be awarded. Give your work the best chance of winning a coveted award by staying up-to-date and preparing your entries correctly.

1-5 Visuals

Photographs or digital renders of packaging in Jpeg and RGB format. The minimum individual file size is 500KB. No Zip, Stuffit or compressed files.

Project Description

Describe the project and consider the judging criteria, referencing quality of design, brand expression, creativity & innovation and emotional connection. Maximum 200 words.

Credits

Giving credit to individuals who have contributed to the project is very important. If your entry is awarded, these credits will be published online and in the globally distributed The Package Design Book.

ELIGIBILITY

Any packaging that has been created and released to market anywhere in the world between 1st July 2019 and June 2021 is eligible for entry into the 2021 competition. All works that have been submitted previously in our competition should not be submitted again. For the Student category, only individuals currently in education are eligible to enter.

 
 

Judging Criteria

QUALITY OF DESIGN

Judges are looking for excellent graphic and structural design, considering aspects such as typography, artwork, the logo or brand name, use of colour, as well as structural aspects such as shape, form and silhouette.

BRAND EXPRESSION

Judges score how effectively the graphic and (if appropriate) structural design of the pack or range expresses the personality, characteristics or story of the brand.

CREATIVITY & INNOVATION

Judges score the pack or range for the quality of innovation, originality and creativity of the design. Where entries are a revamp or a limited edition of an existing brand, judges are asked to score on the effectiveness of the new design compared to the previous design.

EMOTIONAL CONNECTION

Judges score whether they like the pack overall, how they responded to it emotionally and whether they believe that it will elicit a positive response in its target market.

Any questions?

Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, WhatsApp on +44 (0)7508 632 630, or by leaving us a message via the gold icon at the bottom right of your screen.