The pentawards competition

The Pentawards annual competition is committed to recognising excellence in packaging design, providing a source of inspiration and connecting the global community.

Since its launch in 2007, it has received in excess of 20,000 entries from over 64 countries across the globe, with winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.

This year's competition is now closed and the shortlist will be revealed 28 May.

Competition dates

1 - 2 February 2021 48HR Special Offer Entries open for 2021
3 - 5 February 2021 Super Early Bird
6 - 19 February 2021 Early Bird 2 week period
20 Feb - 5 March 2021 Regular Entry 2 week period
6 - 19 March 2021 Last Chance 2 week period
20 - 26 March 2021 Deadline extension 1 week period
28 May 2021 Shortlist Announced



ENTRY FEES

€295

Super Early Bird

1 - 5 February

€345

Early Bird

6 - 19 February

€395

Regular Entry

20 February - 5 March

€445

Last chance

6 - 19 March

Don't forget, you can make the most of our early discounts by paying for your entries during lower rates and editing them until the competition closes.

Entry fees exclude VAT where applicable for the UK and Europe. The 4% transaction fee from previous years no longer applies.


Offers & discounts



€50

Student Fee

Throughout 2021

1 FREE

Bundle Offer

When you buy 5

2 FREE

Bundle offer

When you buy 10

3 FREE

Bundle Offer

When you buy 15

For details on our bundle deals (applicable to both professionals and students), please email info@pentawards.org. Students will also get 50% off trophy and certificate purchases.

Explore the categories

Winners Benefits

  • Nominate an individual to become a member of the Pentawards International Jury for a year
  • Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
  • One sought-after diamond trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the global Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
  • One esteemed platinum trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit


  • The opportunity to purchase a gold trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • The opportunity to purchase a silver trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • The opportunity to purchase a bronze trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit

In recent years, the Pentawards distinction has had a profound effect on those fortunate enough to receive it. Tangible evidence has shown a direct correlation between success in the Pentawards and new business opportunities.

Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2021 Pentawards and get their work in front of some of the biggest brands in the world. It also gives them the chance to grow their businesses, showcase their work to an international audience and gain honest and actionable feedback.

VIEW WINNER'S BENEFITS & PACKAGES

Feedback on all entries

The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.


How does it work?

The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.

Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.


What’s the benefit?

Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.

The average Excellence Scores, broken down by sub-category, will be released at the same time as the bronze, silver, gold and platinum winners. This means participants will also be able to gauge how close they came to winning one of these top positions and how their work compares on a global stage.


Any questions?

Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, WhatsApp on +44 (0)7508 632 630, or by leaving us a message via the gold icon at the bottom right of your screen.