Need help with your entries? Call / WhatsApp us +44 7438 022 161 or email info@pentawards.org
2025 Competition OPEN
The annual Pentawards competition recognises the best of the best in global packaging design, with entries judged by an incredible selection of more than 50 experts from brands and agencies like Coca-Cola, Pentagram, Tom Ford Beauty and Kendo Brands.
Since its launch in 2007, it has received more than 36,000 applications from more than 95 countries around the world. This year, we've added new written feedback for non-shortlisted entries, find out more here.
The 2025 competition is now open, enter before Monday 27th to save €200 per entry!
To enter, simply create or log in to your Pentawards account. Next, choose the category or categories you'd like to enter from the dropdown menu. For a step-by-step walkthrough, download our 2025 User Guide.
IMPORTANT DATES & NEXT STEPS
| 20 January | 2025 Competition Opens |
| 28 March | 2025 Competition Closes |
| End May | Round One Results (private) |
| July | Round Two Results (private) |
| July | Shortlist announcement |
ENTRY FEES
Pay only €295 per entry this launch week! To help you save, we’ve extended our lowest rate from 48hrs to an entire week. So make sure you enter before prices go up next Monday 27th and save €200 per entry!
Once you've paid for your entry, you can update images, credits, and descriptions until the closing date.
€295
Launch Rate
20 - 24 January
€345
Super Early Bird
27 - 31 January
€395
Early Bird
3 - 14 February
€445
Regular Entry
17 February - 7 March
€495
Last Chance
10 - 28 March
You can make additional savings with the following bundle offers:
+1 FREE
Bundle Offer
When you buy 5
(tot. 6 entries)
+2 FREE
Bundle offer
When you buy 10
(tot. 12 entries)
+3 FREE
Bundle Offer
When you buy 15
(tot. 18 entries)
For more details on our bundle deals and to get your discount code, please email info@pentawards.org. Bundle deals are available to both professionals and students.
INTERNATIONAL JURY
Our international jury is made up of individuals of the highest calibre in packaging design and colourfully represents the global spectrum of packaging. It includes experts from Coca-Cola, Kimberly-Clark, Tom Ford Beauty, Dragon Rouge Paris and Kraft Heinz.
Year after year, this eclectic group of over 50 individuals from countries all over the world are faced with the task of reaching a unanimous decision on which packaging designs will have truly universal appeal and should be recognised with the international Pentawards distinction.
NEW: MORE FEEDBACK ON YOUR ENTRIES
We’re excited to announce that we are integrating an additional element of written feedback into the first round of competition results, alongside the Pentawards Excellence Score.
Exclusive to non-shortlisted entries for 2025, the new feature will extend to winning and shortlisted entries soon, becoming part of the standard feedback system alongside the existing Pentawards Excellence Score. This will give entrants more insight into what the jury were impressed by, and where they felt improvements could be made.
The Pentawards Excellence Score includes:
- The entry’s score for each judging criteria
- The design’s overall score based on the judging criteria
- How that design compared to other entries in that subcategory (in each criteria)
- The score that the pack would have needed to be shortlisted (new for all entries in 2025)
Award levels
The Diamond - Best of Show is award to the top winner of that year's competition. This award includes:
- An opportunity to nominate an individual to become a member of the Pentawards International Jury for a year
- One sought-after Diamond trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in our next design book
- The winning design will be presented in the global online Winners’ Gallery
- Global exposure across mainstream and industry media
Platinum awards are given to the best designs from one of our main category groups (i.e. across all Beverages or Food entries). Winning includes:
- One esteemed Platinum trophy, free of charge
- One official Pentawards distinction certificate, free of charge
- Your winning work published in our next design book
- The winning design will be presented in the global online Winner's Gallery
- Global exposure across mainstream and industry media
As a Gold Pentaward winner, you have:
- The opportunity to purchase a Gold trophy
- One official Pentawards distinction certificate
- Your winning work published in our next design book
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
As a Silver Pentaward winner, you have:
- The opportunity to purchase a Silver trophy
- One official Pentawards distinction certificate
- Your winning work published in our next design book
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
As a Bronze Pentaward winner, you have:
- The opportunity to purchase a Bronze trophy
- One official Pentawards distinction certificate
- Your winning work published in our next design book
- Global exposure across mainstream and industry media
- Featured in the online global Winner's Gallery
With less than 20% of entries receiving a Pentawards, getting the global recognition of packaging design excellence has a profound effect on those fortunate enough to receive it.
Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2025 Pentawards for a chance to grow their businesses, showcase their work to an international audience and gain honest and actionable feedback.
TESTIMONIALS
"Pentawards holds a lot of weight in the industry, so being recognized as creating some of the world’s best packaging design was an incredible moment!"
Leigh Chandler, Partner & ECD at Vault49, USA
"Winning a Platinum Pentawards was a great achievement and we were overwhelmed by the unbelievable response and feedback!"
Roman Ruska, Founder & Creative Director at Ruska Martin Associates, Germany
"This award is the best endorsement for our work and, by extension, for our clients."
Paco Adín Oteiza, Creative Director at Supperstudio, Spain
ANY QUESTIONS?
Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, +44 7438022161, or by leaving us a message via the gold icon at the bottom right of your screen.