The pentawards competition

The Pentawards annual competition is committed to recognising excellence in packaging design, providing a source of inspiration and connecting the global community.

Since its launch in 2007, it has received in excess of 20,000 entries from over 64 countries across the globe, with winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.

The 15th edition of the Pentawards competition will open for entries on 1st February 2021.

VIEW 2021 CATEGORIES

Competition dates

1 - 5 February 2021 Super Early Bird Entries open for 2021
6 - 19 February 2021 Early Bird 2 week period
20 Feb - 5 March 2021 Regular Entry 2 week period
6 - 19 March 2021 Last Chance 2 week period



ENTRY FEES

€295

Super Early Bird

1 - 5 February

€345

Early Bird

6 - 19 February

€395

Regular Entry

20 February - 5 March

€445

Last chance

6 - 19 March

Don't forget, you can make the most of our early discounts with Pay Now, Edit Later by paying for your entries during lower rates, and editing them until the competition closes.

Entry fees exclude VAT where applicable in the UK and Europe. There is no additional transaction fee.

Offers & discounts

1 free

Bundle Offer

When you buy 5

2 free

bundle offer

When you buy 10

3 free

bundle offer

When you buy 15

€50

Student Fee

Throughout 2021

These bundle deals help you get the most out of the competition with additional free entries for every 5 entered. For Students, as well as a set rate throughout the competition, you will also get 50% off trophy and certificate purchases.

To obtain entry codes or bundle deals, please email us info@pentawards.org

Explore the categories

 

Winners Prizes

  • Nominate an individual to become a member of the Pentawards International Jury for a year
  • Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
  • One sought-after diamond trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the global Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit
  • Invitation for one person to attend the official Pentawards Gala Ceremony, free of charge
  • One esteemed platinum trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the Pentawards Winners’ Exhibit Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit


  • The opportunity to purchase a gold trophy (free of charge only if you attend the Gala Ceremony)
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit





  • The opportunity to purchase a silver trophy (free of charge only if you attend the Gala Ceremony)
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit





  • The opportunity to purchase a bronze trophy (free of charge only if you attend the Gala Ceremony)
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the digital winner’s exhibit





 

Feedback on all entries

The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.


How does it work?

The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.

Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.


What’s the benefit?

Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.

The average Excellence Scores, broken down by sub-category, will be released at the same time as the bronze, silver, gold and platinum winners. This means participants will also be able to gauge how close they came to winning one of these top positions and how their work compares on a global stage.


Any questions?

Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, or by leaving us a message via the gold icon at the bottom right of your screen.