Ready to make your mark?

The Pentawards annual competition recognises the best of the best in global packaging design, with entries judged by an incredible line-up of over 50 experts from brands and agencies like Estée Lauder, Microsoft, Pentagram and PUMA.

Since its launch in 2007, it has received in excess of 30,000 entries from over 95 countries across the globe. This year's competition opens on Monday 29 January 2024, so start planning now!

Register your interest for the 2024 competition

IMPORTANT DATES & NEXT STEPS

29 Jan 2024

  Competition Opens
4 - 15 Mar 2024

  Last chance to enter 
15 Mar 2024

  Competition Ends

End May 2024

  Round One results (private)
July 2024

  Shortlist announcement (public)

ENTRY FEES

The 2024 competition will launch with a special 48HR Launch Rate of €295 before moving in to the rates below.


€295

Launch Rate

29 January - 30 January

€345

Super Early Bird

31 January - 2 February

€395

Early Bird

5 February - 16 February

€445

Regular Entry

19 February - 01 Mar

€495

Last Chance

4 - 15 March

Explore the categories

VIEW JUDGING CRITERIA & USER GUIDES

INTERNATIONAL JURY

Our international is made up of individuals of the highest calibre in packaging design and colourfully represents the global spectrum of packaging. It includes experts from Diageo, Microsoft, Stranger & Stranger, Coty, Pentagram, and WWF.

Year after year, this eclectic group of individuals are faced with the task of reaching a unanimous decision on which packaging designs will have truly universal appeal and should be recognised with the international Pentawards distinction.


MEET THE JURY

Feedback on all entries



The Pentawards Excellence Score allows entrants to get feedback on every piece of work submitted into the competition, whether or not the designs go through to the second round of judging.


HOW DOES IT WORK?

The Excellence Score is taken from the jury’s verdict of the entry, based on the four aspects of the judging criteria: the quality of design, brand expression, creativity & innovation and emotional connection.

Each element will be scored out of five, allowing entrants to identify areas for improvement as well as areas of success.


WHAT'S THE BENEFIT?

Participants will get to know what the judges thought of their packaging – what they loved and the areas where they felt improvements could be made. Actionable, tailored insights like these will be invaluable for packaging designers keen to take their work to the next level.

The average Excellence Scores, broken down by sub-category, will be released at the same time as the bronze, silver, gold and platinum winners. This means participants will also be able to gauge how close they came to winning one of these top positions and how their work compares on a global stage.


Award levels

The Diamond - Best of Show is award to the top winner of that year's competition. This award includes:

  • An opportunity to nominate an individual to become a member of the Pentawards International Jury for a year
  • One sought-after Diamond trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the global online Winners’ Gallery
  • Global exposure across mainstream and industry media
Platinum awards are given to the best designs from one of our main category groups (i.e. across all Beverages or Food entries). Winning includes:

  • One esteemed Platinum trophy, free of charge
  • One official Pentawards distinction certificate, free of charge
  • Your winning work published in the famous The Package Design Book series
  • The winning design will be presented in the global online Winner's Gallery
  • Global exposure across mainstream and industry media
As a Gold Pentaward winner, you have:

  • The opportunity to purchase a Gold trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the online global Winner's Gallery
As a Silver Pentaward winner, you have:

  • The opportunity to purchase a Silver trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the online global Winner's Gallery
As a Bronze Pentaward winner, you have:

  • The opportunity to purchase a Bronze trophy
  • One official Pentawards distinction certificate
  • Your winning work published in the famous The Package Design Book series
  • Global exposure across mainstream and industry media
  • Featured in the online global Winner's Gallery

With less than 20% of entries receiving a Pentawards, getting the global recognition of packaging design excellence has a profound effect on those fortunate enough to receive it.

Those from the international packaging community thinking of entering will not want to miss the opportunity to enter the 2023 Pentawards for a chance to grow their businesses, showcase their work to an international audience and gain honest and actionable feedback.

VIEW WINNER'S BENEFITS & PACKAGES

TESTIMONIALS

"Pentawards holds a lot of weight in the industry, so being recognized as creating some of the world’s best packaging design was an incredible moment!"


Leigh Chandler, Partner & ECD at Vault49, USA

"Winning a Platinum Pentawards was a great achievement and we were overwhelmed by the unbelievable response and feedback!"

Roman Ruska, Founder & Creative Director at Ruska Martin Associates, Germany



"This award is the best endorsement for our work and, by extension, for our clients."

Paco Adín Oteiza, Creative Director at Supperstudio, Spain



ANY QUESTIONS?

Take a look through our FAQs or get in touch with the Pentawards Team either via info@pentawards.org, contact at +44 7438022161, or by leaving us a message via the gold icon at the bottom right of your screen.