As we near the end of the 2025 competition, here’s just a few reasons why you should ENTER, right now...

Global visibility and reputation

Pentawards is global, that means the visibility you get is global. From press opportunities to featuring in our packaging design book, visibility on our website with articles, winners gallery and socials (with over 280K followers from across the globe) & a chance to feature in our trend report, which features shortlisted and winning entries from the past year. There’s even an opportunity to be included in some of our international talks and exhibitions, from our Pentawards Meets to Paris Packaging Week.

It’s a brilliant way to build on your reputation for professionals and students alike & have tangible examples for your portfolio.

‘It’s great publicity, there’s an amazing community, and the opportunity to put yourself up against some of the best in the industry’ Jennie Potts, Freelance Creative Director at JKR (ex B&B Studio)

Boost your brand

The Pentawards trophy is a mark of prestige in the industry. As the leading global packaging design competition, whether you’re a marketeer, freelancer, designer or manufacturer, it’s a brilliant way to boost your portfolio, making it more attractive to future clients, collaborators, employers or future talent. It’s another way to build credibility and a stellar reputation.

And for students, interns and recent graduates, it’s the perfect way to boost your reputation as the next talent in the industry, and be seen by your next employers.

Winners will be included in The Portal making it easy for our global community of packaging experts to find and contact you.

Be recognised as the best in the industry

We all like a bit of friendly competition. The Pentawards competition is your opportunity to put yourself up against the best in the industry, with brands, design agencies, manufacturers and students from over 60 counties taking part. It’s a joyful and important part of the competition to receive that recognition for your work.

Will you be breaking through into our Pentawards League Table this year?

Taking part in the brand brief with Carrefour? The winning design will be made into a real life product, with your designs being sold in the French Supermarket. There’s no better example for your portfolio or to kick-start your career.

‘It’s recognition that you’ve done a really good piece of work’, Evelyn Hegi, Senior Global Design Leader, Beauty & Wellbeing, Unilever

Gain feedback from experts in the field

With an incredible array of over 50 jury members from across the globe, your work will be inspiring design experts from the likes of Coca-Cola, Mars, Netflix and Tom Ford. They’ll be scoring your work with our excellence score, and new for this year, to add even more value, those who aren’t shortlisted will be getting written feedback from the jury.

All designed to give you insights into what the judges liked, where you ranked against the competition, and what could be improved -  ultimately to help you to progress and develop in the industry.

‘If you look at everything Pentawards do – education, networking. It is very welcoming, it is very diverse, it is a vibrant community’ Suzy Shelley, Sustainability and Materials Lead, Pearlfisher

Build connections

We’re not just a competition but a community, celebrating the inspiring and creative world of packaging design. Being part of the Pentawards competition opens you up to The Pentawards community, with opportunities to be invited to and talk at our events, network with fellow creatives including at our gala where 500+ attendees flood to celebrate. It's a great way to build some brilliant connections in the industry.

Want to be a part of it? The competition is closing soon! Enter here by 4th April.