Pentawards 2025 - Pentawards Brand Briefs

WANT TO KICKSTART YOUR DESIGN CAREER?

Are you a student, recent graduate, or intern looking to build your portfolio and gain industry recognition? Our Brand Briefs offer the perfect opportunity to showcase your creativity and take your first steps into the packaging design industry - completely FREE!

WHAT WAS THE CHALLENGE LAST YEAR?

Carrefour wanted to introduce the “GIFT BAR” — a special collection of products for festive occasions such as Christmas, Easter, Valentine’s Day, and Mother’s Day.

Participants were asked to develop the naming, packaging, and overall identity for this new product line — which will be launched in Carrefour stores in the upcoming year!

STAY TUNED FOR THE 2026 BRAND BRIEFS

KEY DATES

COMING SOON

A Real-World Opportunity

Over the past two years, our Carrefour Brand Briefs have gone beyond creative exercises — they’ve given young talents the chance to see their ideas come to life in the real world.

The 2024 winning design is already on shelves in Carrefour stores, while the 2025 Brand Brief has just wrapped up, with the winning concept soon to be produced for sale.

These real-world briefs offer a unique opportunity to take your work from concept to shelf, gain industry recognition, and add a standout project to your portfolio.