2025 PENTAWARDS GALA CEREMONY

For the first time since 2018, we took the Gala Ceremony beyond London, bringing the celebration to the heart of Amsterdam on Saturday 4th October. With the city marking its 750th anniversary this year, it was the perfect backdrop for a night dedicated to creativity and innovation. See the highlights of the night below and check out the 2025 winners!

THE VENUE


Known as the "Steel Cathedral," De Kromhouthal sits on the IJ River, boasting a rich history as a former ship engine factory and an impressive 5,000m² space. Easily accessible by public transport, car or boat it’s a short journey from Amsterdam Central Station, located in the creative hotspot of Amsterdam Noord.

REASONS TO ATTEND


Your moment in the spotlight: It’s a chance to celebrate your team and impress your clients. All winners collect their trophy on stage – so global design eyes will be on you.




 Join a global community of top talent: Rub shoulders with over 500 leading creatives, designers, and brand decision-makers from all over the world.

Celebrate the best in packaging design: Be there to honour this year’s most ground-breaking, innovative, and beautifully crafted packaging designs - including yours.




An unforgettable experience in Amsterdam: With the city celebrating its 750th anniversary, there’s never been a better time to visit!

Here are some of the brands and agencies who attended the 2025 Gala:

Sustainability at the Gala

At Pentawards, we are committed to hosting our events in an environmentally and socially responsible way. For this year’s Gala in Amsterdam, here’s how we’re putting that commitment into action:

✔️A venue that’s a repurposed historical space, it’s wheelchair accessible, with a focus on a local sourcing, minimising transport and supplies a predominately vegetarian menu

✔️ No printed event brochures

✔️ Digital signage or made of eco-friendly or recyclable materials

✔️ Working with local suppliers for both materials and catering


You can find out more about our commitment to sustainability and ESG here.