THE PENTAWARDS

Welcome to the world's leading and most prestigious competition for packaging design, founded in 2007.

Pentawards is committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international conferences, digital events, and more.

With the competition now in its 15th year, it has received in excess of 20,000 entries from over 64 countries, with the winners showcasing some of the world's most innovative, inspiring and powerful packaging designs.

Latest news

Wieden+Kennedy’s rebrand for Kentucky Fried Chicken

International fried Chicken giants, Kentucky Fried Chicken unveil their rejuvenated new look, created in collaboration with global design studio Wieden+Kennedy.

Butterfly Cannon redesigns The Dalmore’s Principal Collection

The leading single malt whiskey brand gets a modern revamp with more contemporary design methods.

Noreste’s gift with an infinite life cycle

The Barcelona-based studio creates a complete packaging and product design for their unique everlasting candle.

Tom Parker Creamery gets a contemporary makeover by White Bear studio

White Bear studio creates a deliciously fresh new look for farm favourite Tom Parker Creamery.

D8’s luxury redesign for The Lakes classic English Gin

D8’s redesign puts The Lake distillery’s process and unique architecture as the cornerstone for the new brand positioning.

Good Juju’s zero plastic, non-GMO soap bar packaging by Arithmetic

Arithmetic delivers packaging design that’s in harmony with nature for Good Juju soap bars.

Kolmar Korea’s Paper Tube Packaging

Kolmar Korea has developed an eco-friendly packaging made from paper specially designed for beauty creams that come in a tube.

O-I Glass webinar 11 May 2021

Join our parter O-I Glass for an insightful webinar focused on the spirits packaging industry.

Established revolutionary packaging for FaceGym’s skin care range

Established reveals new Aluminium packaging aimed at tackling the beauty industries reliance on single use plastic.

Celebrating Cinco de Mayo with Tequila!

In honour of the Mexican-American holiday we’ve created a roundup of some of the latest Tequila bottle designs.

Zmmr’s full-bodied rebrand that’s out of this world

Kentucky-based design agency delivers a psychedelic, sci-fi centric rebrand for Dark Matter Coffee’s core brands.

Appartement 103 reinvents the male grooming experience

The French agency delivers a mysterious packaging design for new vegan cosmetics brand L’ Atelier Shelter’s.

the: portal

Packaging Design Intelligence.

the:portal is the new online hub that connects the community through award-winning packaging excellence.

Hosted within the:portal is a global packaging design directory, a winners’ archive featuring all competition winners since 2007,

and a league showcasing the latest rankings of the top professional organisations and universities.


Good design stands out. Great design is transparent .

Published by TASCHEN, The Package Design Book is the ultimate packaging design book, featuring over 500 winning works from the world’s leading packaging design competition.

Now in its sixth edition, this exclusive book showcases all winning works from the 2019 and 2020 Pentawards competition, which includes designs from agencies, students, freelancers and brands from more than 45 countries.