Welcome to the world's leading and most prestigious competition for packaging design.

Founded in 2007, Pentawards is committed to recognising excellence in design, providing a source of inspiration and connecting the global packaging community through our annual competition, international conferences and events.

Last year's competition received more than 2,000 entries from across 60 countries across the globe, with the winners showcasing some of the world's most innovative, inspiring and powerful packaging designs of 2020.

The 2021 shortlist will be announced 28 May.

Latest news

Seaweed: the packaging that disappears

From Oohos to takeaway boxes and alcohol capsules, we take a look at the products and story behind Notpla ’s seaweed packaging.

Pearlfisher brand solution for Consider Pastures Gold Standard Eggs

By raising the bar in egg packaging with thoughtful design and acute attention to detail, Pearlfisher set out to reconnect consumers with the brand, making it more enticing to “make the right choice”.

The Future of Packaging Design – Webinar Highlights

On 31 March, in a webinar hosted by UPM Raflatac, Adam Ryan (Head of Pentawards) and other design experts got together to discuss the future of packaging. Here are some highlights. 

Butterfly Cannon Reveals its Conscious Design Approach

Advocating the importance of making a difference, Butterfly Cannon implements its Conscious Design approach to create packaging that “ticks all the boxes”.

Sustainable Design Jury Announced

With the sustainability agenda becoming one of the most important issues for the packaging industry, we're thrilled to announce the Pentawards first ever Sustainable Design Jury Panel.  

Sustainable Luxury Packaging Design

Celebrating the brand new sustainable luxury packaging design category, we identified some design studios and luxury brands that are taking significant steps to deliver more eco-conscious solutions.