This year’s Gala is being held at Magazine London, London on Friday 16 October.

For our special 20th year celebration we'll be taking our ceremony to a firm favourite among guests, Magazine London. With city views, a striking canvas and set in the heart of a creative community in London, it was the only fitting choice! It’s the perfect backdrop for a night dedicated to the best of the best in packaging design, a night you'll want to be part of. 

Here's just a few reasons why you should attend:

Your moment in the spotlight: It’s a chance to celebrate your team and impress your clients. All winners collect their trophy on stage – so global design eyes will be on you.

Join a global community of top talent: Rub shoulders with over 500 leading creatives, designers, and brand decision-makers from all over the world.

Celebrate the best in packaging design: Be there to honour this year’s most groundbreaking, innovative, and beautifully crafted packaging designs - including yours.

Be part of a landmark celebration: 20 years of Pentawards. This isn’t just another gala. As we celebrate 20 years of Pentawards, expect a special evening that honours the journey so far - with a few surprises along the way.

Don't just take our word for it:

“‘I can honestly say I had the best time of my life! I met some truly amazing people and made connections that I hope will last a lifetime." General Mills

"Such a wonderful show! High range people services music and food, we are going to work hard to come back!" Alliance Etiquettes

Venue address: Magazine London, 11 Ordnance Crescent, London SE10 0JH.

Please see information on how to get to the venue here. It’s very accessible by taxi, bus or tube: located a 3-minute walk away from North Greenwich station, accessible on the Jubilee Line.

Hotel information and where to stay will be available soon.

Tickets will be available on the Gala homepage , you’ll then be directed to your account/will need to set up an account to purchase. 

Information around purchasing your tickets, including prices, will be available soon.

You do not need a physical or digital ticket on the night - simply go to the registration desks, state your name and company name!

You will have received a confirmation email after buying your Gala Ceremony ticket, closer to the event you will reive an email with the full schedule of the night and any important details.

Please note, you do not need a physical or e-ticket for the gala, it’s operated on a guestlist basis.

There isn’t a deadline but we would urge people to purchase a ticket as soon as possible as our Gala does sell out every year.

Deadlines for receiving your trophies on the night will be given closer to the time.

The official guaranteed deadline will be given closer to the time.

We won’t have time to get your engraved trophy ready for the night, but we’ll still make sure you get your moment on stage with the following in place:

• You’ll head on stage with a placeholder trophy (photos will still look great, we promise)

• And your engraved trophy will be sent to you for free after the event

The deadline for any name changes, special requests or dietary restriction updates will be given closer to the time.

After this we may not be able to make any changes and the following will be in place:

• For dietary requests, please contact Louisa directly louisa@pentawards.org and we will do our best to accommodate this for you. As standard, guests purchasing tickets after this date will be given the vegan menu option.

• Similarly, please contact Louisa with any guest name changes and we will confirm whether or not you will need to use the previously stated name on entry and for seating, or the updated one.

• For any seating requests past this point, we will do our best but cannot guarantee to accommodate this. Any concerns or queries, please get in touch with Louisa directly -  louisa@pentawards.org

Absolutely! We celebrate and award this year’s winners on the night, but it’s also a great event to network with the packaging design community, bring your clients and team to enjoy the night and get inspiration from the world’s best packaging designs of 2026.

Definitely, we’d really love for you to join us. Each year, more and more Certificate recipients have been attending so for the first time, if you’re attending the gala we’re excited to offer you the following*:

• An official framed certificate to be collected at the event

• Your moment on stage and recognition of your company during the gala presentation 

• The opportunity to take official photos in front of the Pentawards logo wall

*Please note that the above is only available for those attending the gala who are certificate recipients only (not those who have also won a trophy). To guarantee your certificate collection on the night, please add your entry name and nomination code in the 'special request' box when purchasing your ticket.

Once tickets have been purchased, if you can no longer attend and would like to either request a refund or for the ticket to be allocated to someone else*, you will need to notify a member a member of the team via info@pentawards.org.

Refunds are based on the following timeframes:

- anytime up to 8 weeks before the event: 100% refund

- between 6 weeks prior to the event to 1 month prior: 50% refund

- 1 month or less before event: 0% refund

* Any changes to ticket names must be requested no later than 2 weeks prior to the event date to be guaranteed.

Yes! We want to make sure each of our winners get their time to shine. All trophy winners will be invited on stage, including, special award winners, Diamond, Platinum as well as gold, silver and bronze winners will all have their time to get on stage, celebrate their moment and hold their trophy high.

If you’re a winner, you will be able to collect your trophy free of charge on the night. Please note that there is only one free trophy to be given per winning design, if you’d like to purchase more than one trophy for your team members or clients then you will be able to do so online after the ceremony.

The dress code for the night is smart, glamorous and stylish.

If you need some extra inspiration, see our best dressed guests here.

We ask that all results are kept strictly confidential until after the 2026 Gala Ceremony on 16 October . Failure to follow these rules could result in disqualification.

Winners assets for you promote your win are now available to download in your account on the left hand drop down.

When entering the competition you will have ticked a box to acknowledge that if you win, buying a winner's package is compulsory.

All information around the Winner’s Package, including costs and the incredible benefits you get can be found here .

Students no longer need to pay their Winners' Package fee!

Winners packages and extra trophies can be bought online after the Gala ceremony, please see pricing here . We will send out more information regarding this in due course.